For Chinese intelligent logistics enterprises, developing overseas markets is the most powerful recognition of their comprehensive strength such as technical level and implementation and delivery ability. As one of the Chinese intelligent logistics enterprises recognized by overseas markets earlier, Kejie Intelligent Technology Co., Ltd. has always adhered to the international development strategy and has realized large-scale revenue.
With the improvement of scientific and technological level and the promotion and application of technologies such as artificial intelligence and big data, the global intelligent logistics industry is developing rapidly in order to meet the logistics requirements of enterprises such as efficient, accurate and low-cost warehousing, sorting and transportation. According to the statistics of Mordor intelligence, the market scale of the global intelligent logistics industry has reached US $55.9 billion in 2020. In the field of intelligent logistics, developed countries have an early start, more comprehensive technology, richer product line and project experience, and have obvious competitive advantages in overseas high-end markets. When Chinese enterprises participate in overseas projects, supply chain coordination is more difficult and project implementation is relatively complex, so they are undoubtedly more passive in the competition. Therefore, the internationalization and globalization of China’s intelligent logistics enterprises are particularly important.
According to the prospectus, Kejie intelligence’s main business income from overseas (including Hong Kong, Macao and Taiwan) from 2018 to 2020 was 93.4924 million yuan, 140.5189 million yuan and 106.2321 million yuan respectively, accounting for 25.24%, 30.61% and 12.18% of the main business income respectively; Wayz Intelligent Manufacturing Technology Co.Ltd(688211) from 2017 to 2019, there was no overseas income. In 2020, the main business income from overseas was 41.168 million yuan, accounting for 3.43% of the main business income; Shanghai Xinba Automation Technology Co., Ltd. did not realize overseas business income in 2019. In 2020, the main business income from overseas was 20.854 million yuan, accounting for 2.01% of the main business income.
According to the prospectus, Kejie intelligence formulated an international development strategy in 2018, established an overseas business department and began to expand the overseas market. In this year, Kejie intelligent benchmarked with similar suppliers in Europe, the United States, Japan and other countries and regions, and made use of the R & D ability and large-scale manufacturing advantages of Chinese engineers to provide cost-effective products and services for overseas customers. Since 2018, Kejie intelligent has successively obtained customer orders in the fields of express logistics and e-commerce such as coupang in Korea, Delhi in India and flipkart, and the results of internationalization strategy have begun to show.
Due to the outbreak of covid-19 epidemic in 2020, it is more difficult for Kejie intelligent to develop overseas business. Some project implementation sites are also affected by epidemic prevention and control measures. The proportion of overseas revenue has decreased from 30.61% in 2019 to 12.18% in 2020.
In 2021, Kejie intelligence continued to adhere to the internationalization strategy, maintained a good cooperative relationship with Delhi, the main customer in India, and had sufficient orders on hand. It is expected that many projects will be delivered and accepted in 2021; Due to the impact of the epidemic in South Korea and the localization service requirements of coupang, the sales revenue of Kejie intelligence to its main customer coupang in South Korea in 2021 is affected. At present, Kejie intelligence has planned to set up a subsidiary in South Korea to meet its localization service requirements and continue to maintain its market share in South Korea; At the same time, it actively expanded its business in other overseas regions and successively completed the system delivery to customers in Thailand and Turkey. According to Kejie intelligent’s orders in hand and the implementation of the project, it is estimated that the overseas main business income will be about 200 million yuan in 2021, accounting for about 15% – 18% of the main business income.
In the future, Kejie intelligence will adhere to the digital, intelligent and international strategy, continuously improve the industry’s solution ability, technology and product innovation ability, organization ability, operation and delivery ability, and strive to become an influential solution provider in the world.
(Securities Times)
