The total amount of relevant news reports and other information in the whole year exceeded 2.54 million! The China International Import Fair (hereinafter referred to as the fair) which has attracted much attention handed in its “year-end report card” of communication influence at the end of 2021: the report on communication influence of the fourth China International Import Fair (hereinafter referred to as the “report”) was officially released today. “Win win cooperation” has become the hottest word of Jinbo communication, and the list of 12 communication heats such as exhibitors’ exhibits and supporting activities will be released at the same time.
Sun Chenghai, deputy director of China International Import Expo Bureau and chairman of the National Convention and Exhibition Center (Shanghai), said in his speech that the successful holding of the fourth China International Import Expo highlights China’s major achievements in epidemic prevention and control and economic and social development, and has made important contributions to promoting economic globalization and building an open world economy. With the active efforts and strong assistance of all parties, the communication work of the fourth China International Fair has achieved remarkable results, the omni-directional, multi angle and three-dimensional communication momentum is more significant, and the communication influence of China International Fair and all participants continues to increase. He said that news publicity is one of the core competitiveness of the fair, and the continuous expansion of communication influence is the internal requirement of “getting better” of the fair, which is inseparable from the strong support of all parties. In the future, it is hoped that all participants will continue to pay attention to, participate in and support the Expo, and work together to promote the continuous expansion of the communication influence of the Expo.
According to the report, the communication of the fourth China International Expo presents four characteristics: first, the continuous surge of “6 + 365” days of China International Expo effect has been realized, and the good story of “never ending” China International Expo has been written. Second, the total amount of overseas information has increased significantly. The number of countries participating in the publicity and reporting of the Expo and the number of overseas media have increased, contributing to the Expo to tell Chinese stories and convey Chinese voices. Third, mass communication has a wide range of topics and multiple perspectives, so as to maximize and optimize the publicity effect. Fourth, new technologies and new forms enable financial media reports to show the grand occasion of the exhibition in multiple dimensions and platforms. The “live broadcast of the Expo” has attracted more than 100 million onlookers.
“Win win cooperation”, “expanding opening up”, “consumption upgrading” and “RCEP” have become hot words in the Expo, which fully demonstrates China’s determination to share its own development opportunities with the world and promote the sustainable development of the world economy. “Cutting edge technology”, “green and low carbon”, “debut” and “people to people and cultural exchanges” have also been mentioned repeatedly, showing the new trends and characteristics of this fair.
Among the six exhibition areas, the technical equipment exhibition area has become the most concerned exhibition area of this fair with its cool exhibit shape and “hard core” scientific and technological level. Among the many popular exhibits on the list, the “YSL intelligent toner” which can privately adjust thousands of color lipstick and the largest “bluefin tuna” imported from Shanghai are in line with the people’s pursuit of quality life and reflect the potential of upgrading China’s consumer market. Wearable glucose detection system, heart reading table tennis Siasun Robot&Automation Co.Ltd(300024) , third generation AI intelligent cleaning Siasun Robot&Automation Co.Ltd(300024) and other “high precision and special new” exhibits have first-class eye absorption ability, depicting a beautiful picture of future life.
Among the participants of the Expo, Siemens (technical equipment exhibition area), L’Oreal (consumer goods exhibition area), Danone (food and Shenzhen Agricultural Products Group Co.Ltd(000061) ), Christie’s (service trade exhibition area), Bayer (medical devices and health care exhibition area), Michelin (automobile exhibition area) and other exhibitors were listed in the popularity list of each exhibition area; Bank Of China Limited(601988) and others have gained high popularity in supporting enterprises; Shanghai Trading Group has attracted much attention among the major trading groups; The fifteenth “one belt, one road” ecological agriculture and food safety forum and other supporting activities were widely reported. The performances of people to people and cultural exchange activities brought from Shanghai were welcomed by the public.
At present, the preparations for the Fifth China International Fair have been fully launched. Taking the enterprise business exhibition as an example, the reserved exhibition area has exceeded 180000 square meters, faster than the same period last year.
(Shanghai Securities News · China Securities Network)
