With only four days left before the official end of 2021, many people began to plan the cross-year trip, and film viewing became one of the main options. According to the lighthouse professional edition, as of 10:00 on December 27, the number of pre-sale viewers of “New Year’s Eve” films has exceeded one million, and the pre-sale box office of some films has exceeded ten million yuan. Who are you running to the cinema for this new year?
cast and classic IP become eye-catching tools
As the new year’s Eve approaches, the pre-sale box office of the “New Year’s Eve” (the film ends at 0:00 on January 1 or a special show with colored eggs) is also growing. According to the lighthouse professional edition, as of 10:00 on December 27, the number of new film pre-sale viewers of the “New Year Festival” has reached the scale of one million people , 18700 screening sessions have brought a total of 42.332 million yuan of pre-sale box office, and more viewers are buying pre-sale film tickets one after another.
While people show their demand for cross year film viewing, the cross year also attracts many films to be rated at this time. Three films, embracing you through the cold winter, love in years and anti-corruption storm 5: the final chapter, have chosen to officially appear on the big screen on December 31. In addition, new films such as love myth, which has just appeared, and films such as manslaughter 2 and lion boy, which have been released for some time but still have strong market appeal, also provide more choices for the audience.
Among the above films, the pre-sale box office of the single “New Year Festival” has exceeded 10 million yuan. The top three films in the pre-sale list are also expected by many practitioners, which is closely related to the cast and IP of the film.
Film critic Liu he said, “hug you through the cold winter” has attracted a wave of attention with the familiar and favorite images of Huang Bo, Jia Ling, Zhu Yilong and Xu Fan in the cast. In addition, the film takes the closure of Wuhan in 2020 as the background , now people are in the stage of epidemic prevention and control, which has attracted more audience attention.
the last fight of the film market in 2021
The producers behind the new year’s Day films in 2022 have attracted much attention.
As a hot film on New Year’s day in 2022, hug you through the cold winter involves listed companies, including China Film Co.Ltd(600977) , Shanghai Film Co.Ltd(601595) , Hengdian Entertainment Co.Ltd(603103) . since this year, China Film Co.Ltd(600977) has produced 28 cinema films, with a cumulative box office of more than 18 billion yuan.
The producer of anti corruption storm 5: final chapter involves listed companies of Zhejiang Huace Film And Tv Co.Ltd(300133) . As the leader of the series, Zhejiang Huace Film And Tv Co.Ltd(300133) has gradually become a powerful cinema film. The company disclosed in March this year that it will invest, produce and distribute more than 30 films in the next three years to achieve the box office goal of more than 10 billion yuan at the fastest speed. The films include the translator and the story of looking for Qin.
In the face of beautiful box office, the stock market also fluctuates. As of the closing on December 27, China Film Co.Ltd(600977) , Shanghai Film Co.Ltd(601595) , Hengdian Entertainment Co.Ltd(603103) rose by 1.29%, 1.34% and 0.55% respectively.
It goes without saying that the “New Year Festival” has also become the last fight in the film market in 2021.
Throughout the film market in 2021, a total of 11 films have grossed more than 1 billion yuan, of which Changjin lake, which has the highest single box office, has achieved a cumulative box office of 5.77 billion yuan, setting a new box office record in Chinese film history . At the same time, many other films have also set new records in various fields, bringing more surprises to the market.
In the view of insiders, the impact on the film market is obvious to all parties, but cultivating new opportunities in the crisis and opening a new Bureau in the changing situation has also become the development goal of practitioners. Liu he believes that through the development in recent two years, practitioners have also made more attempts in work creation, thus opening up a new space or direction for market development, and the audience has also seen more possibilities of the film market, which will become the driving force for the sustainable development of the film market in the future, In the future, greater forces will break out to promote the upgrading and development of the market.
(Beijing business daily)
