In 1952, with the holding of the first national wine tasting party, Luzhou Laojiao Co.Ltd(000568) as a “famous Chinese wine” was recorded in history, which has gone through 70 years so far. Standing at the historical node of 2022, Luzhou Laojiao Co.Ltd(000568) · 1573 national cellar sealing ceremony was officially held on March 4 (the second day of the second lunar month in the year of the tiger) with the theme of “inheriting and renewing the new chapter of famous wine in a living state”. The audience and millions of netizens of “watching the ceremony on the cloud” once again experienced and revisited the profound heritage and charm of Chinese traditional wine culture, Further feel the ingenuity and faith of Luzhou Laojiao Co.Ltd(000568) brewers. It is worth mentioning that at the ceremony, Luzhou Laojiao Co.Ltd(000568) also officially released the theme logo commemorating the 70th anniversary of the enterprise winning the “Chinese famous wine”, which means to start again with the glory and mission of Chinese famous wine.
In addition, it is reported that the list of the seventh batch of intangible cultural heritage projects in Luzhou City in 2021 has been officially announced, and the Luzhou Laojiao Co.Ltd(000568) Tibetan sealing ceremony has been successfully selected as a representative project of folk custom. This undoubtedly laid a solid brand mark for the future development of Luzhou Laojiao Co.Ltd(000568) the company.
industry’s first collection ceremony
successfully enabled Luzhou Laojiao Co.Ltd(000568) brand
As early as the second day of the second lunar month in 2008, in order to better inherit and carry forward the wine culture, the Centennial wine enterprise Luzhou Laojiao Co.Ltd(000568) pioneered the first Luzhou Laojiao Co.Ltd(000568) · national cellar 1573 collection ceremony, and gave special significance to each Luzhou Laojiao Co.Ltd(000568) · national cellar 1573 collection ceremony. China’s first China Baijiu liquor company, which was launched in 2008, launched the first high-end custom liquor, the 1573 cellar Luzhou Laojiao Co.Ltd(000568) , the first batch of Chinese custom made Baijiu liquor. China launched China’s Baijiu white liquor book on high-end liquor in 2009, which directly led the top Baijiu liquor in China into the first year of value innovation in Luzhou Laojiao Co.Ltd(000568) . In 2021, the 1573 Tibetan canon of Luzhou Laojiao Co.Ltd(000568) cellar first mentioned the concept of “living double national treasure”, and excavated the higher value of the traditional brewing technology of “+ Luzhou Laojiao Co.Ltd(000568) national traditional Chinese Baijiu”, which is the 1573 national treasure cellar pool.
China’s honour the teacher and respect his teaching, he said that the folk custom of holding the Tibetan code can fully display the Chinese traditional culture connotation and the origin and the way of Chinese liquor, which is to follow the law, make the following laws, brew the teachers, respect the teachers and carry on the traditional Chinese culture. This will protect the cultural roots of the Chinese Baijiu people.
At present, the 1573 Tibetan Canon activities of Luzhou Laojiao Co.Ltd(000568) national cellar have become a major cultural IP created by Luzhou Laojiao Co.Ltd(000568) and have been continuously created by the whole industry. It has quickly attracted the whole liquor industry to follow suit, and thus has become an indispensable cultural festival for Baijiu Baijiu enterprises. And Luzhou Laojiao Co.Ltd(000568) has also made the first step in the industry to promote the industry. It can be said that the annual collection sealing ceremony held by Luzhou Laojiao Co.Ltd(000568) is not only a showcase of Luzhou Laojiao Co.Ltd(000568) brand value, but also a wind vane for the expression of industry culture.
continued the new chapter of “70 years of Chinese famous wine”
successfully build a new pattern of high-quality development
It is understood that the 1573 national treasure cellar pool is a “living relic” coexisting with Dujiangyan, and is the only material cultural heritage that the Chinese Baijiu industry has been brew for 449 years. Moreover, as early as the 1324, the father of the song making Guo Huaiyu invented the Baijiu melody, and produced the first generation of Luzhou Daqu liquor, thus creating the history of Luzhou flavor liquor making. In the 698 years after that, the traditional brewing techniques of Luzhou Laojiao Co.Ltd(000568) wine were carried out by teachers and disciples, and they were taught by words and deeds. In 2006, as the representative of Luzhou flavor liquor, the traditional brewing techniques of Luzhou Laojiao Co.Ltd(000568) liquor were selected as the first batch of national intangible cultural heritage list. At this point, the traditional brewing technology of Luzhou Laojiao Co.Ltd(000568) liquor has become the only intangible cultural heritage that Baijiu Baijiu has passed through 698 years and 24 generations.
Based on such a “long-standing” wine culture and such excellent wines with quality inheritance, Luzhou Laojiao Co.Ltd(000568) was selected as the “four famous wines” at the first national wine evaluation meeting in 1952, and won successive “Chinese famous wines”. Since then, driven by innovation, Luzhou Laojiao Co.Ltd(000568) has always been at the forefront of the times. China China China Wine Association chairman Song Shuyu said that China’s famous liquor has been seen for 70 years. The road of Luzhou Laojiao Co.Ltd(000568) ‘s famous Chinese liquor is obvious to people. It not only persists in the inheritance of Chinese traditional liquor making techniques, but also guides product innovation through scientific and technological innovation, and continues to innovate in all directions, making Luzhou Laojiao Co.Ltd(000568) a model of Chinese famous liquor enterprises. It also helps the industry move forward in different historical periods.
It is reported that at present, Guojiao 1573 is growing steadily, the waist strategic new products are launched bigger and stronger, and “black cover” is aimed at the tower base market, thus creating a clearly focused brand system of “double brands, three lines and strategic big single products”. Among them, “Guojiao 1573″ and ” Luzhou Laojiao Co.Ltd(000568) ” double brands coexist and complement each other, entering a new stage of development in the 14th five year plan, Luzhou Laojiao Co.Ltd(000568) through innovation and cultural heritage, we launched Luzhou Laojiao Co.Ltd(000568) 1952 brand-new strategic item in a more timely manner, which is intended to meet the needs of upgrading the consumption structure and better build a new pattern of high-quality development for ourselves.
With the innovation and development of the company’s products and the continuous promotion of nationalization, the company’s performance has also achieved continuous high growth. The data show that since 2014, Luzhou Laojiao Co.Ltd(000568) the revenue has increased from 5.353 billion yuan to 16.653 billion yuan in 2020, with a compound growth rate of 20.82%, and the net profit has also increased significantly from 976 million yuan to 5.959 billion yuan in 2020, with a compound growth rate of 35.19%. At the same time, the company’s return on net assets (ROE) has also significantly increased from 7.99% in 2014 to 24.35% in 2020. The profitability has increased significantly, while the company’s gross profit margin on sales has continuously increased from 47.61% in 2014 to 83.05% in 2020. The brand competitiveness is increasing day by day. In response, many agencies have analyzed that as a typical representative of Luzhou flavor liquor, Luzhou Laojiao Co.Ltd(000568) is one of the four famous liquor in China. It has been leading the development of Luzhou Baijiu liquor with the advantage of technology. Currently, the development of double brand drives, the potential of the national cellar continues upward, the Luzhou Laojiao Co.Ltd(000568) revival is steadily pushing forward, and the incentive to intensify and stimulate business vitality, the growth of Future Ltd’s volume and price can be expected. Therefore, the company has been given investment ratings such as “overweight” and “recommendation”, and a number of securities companies have achieved its first coverage, optimistic about its current and future sustainable innovation and development, and given a “buy” rating.
