On March 5, Haydon, a global high-end beauty retail brand, opened its flagship store in Xi’an to Xi’an SEG International Shopping Center in the northwest core business district. Adjacent to Sephora, the store is the largest beauty shop in Xi’an seg. On the same day, the image store of Haydon black hole in Vientiane world opened.
In just over a year, Haydon black hole has successively settled in 12 cities including Guangzhou, Shenzhen, Shanghai, Hangzhou, Chengdu and Xi’an, with 14 stores. In September 2021, Haydon black hole completed a round of financing of US $100 million, with a valuation of US $1 billion.
It is reported that Haydon black hole pioneered the “composition + structure” double detection independent laboratory in the beauty industry, and signed the “research project on composition, structure and function of cosmetics” with Tsinghua University to explore the innovative development of China’s beauty industry. Haydon black hole image store, which opened on the same day, is located in Vientiane world, a landmark commercial complex in Xi’an. It is understood that Xi’an is also the first city with “one city and three stores” in Haydon black hole. Its new store in Weiyang District is under preparation and is expected to open in early April.
Judy, founder and CEO of Haydon black hole, said: “Haydon black hole pursues the ultimate experience of beauty, including the beauty of space, products and experience. The presence of Xi’an SEG is a manifestation of the influence of Haydon black hole brand. Xi’an Seg, as the hub of consumption in Northwest China, will help further drive the influence and radiation of Haydon black hole in Northwest China.”
At present, the scale of China’s beauty market is growing rapidly. According to the latest data from the National Bureau of statistics, the total retail sales of cosmetics reached 402.6 billion yuan in 2021, with a year-on-year increase of 14%. While Haydon’s black hole goes deep offline, it also pays close attention to online channels, opens online stores and wechat applets, and reshapes beauty retail with a new model of ” Wuxi Online Offline Communication Information Technology Co.Ltd(300959) parallel, public and private access”. The black hole detection laboratory pioneered by Haydon black hole directly reaches consumers to ensure that every link from the source of goods to users has professional check and guarantee. While ensuring the consumption quality, the black hole detection laboratory is also providing a new imagination space for the development of China’s beauty industry. Judy said that the innovation of Haydon black hole is based on insight into current consumers. Facing a broader consumer market, Haydon black hole will establish more access to high-quality beauty products for consumers, deeply cultivate China’s beauty market and promote the growth of beauty market.
