On March 5, Suning studios and Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) reached a strategic cooperation. The two sides will give full play to their respective advantages in technology, content and scene resources to carry out business exploration and cooperation in the field of meta universe pan entertainment.
According to the agreement, the two sides will rely on the operating cinemas of Suning cinema and its offline entertainment space from 0 to 1 to build and innovate R & D capabilities, combined with Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) master the experience of VR / AR virtual reality, digital virtual human, interactive and other digital technology applications, jointly build an offline meta universe business experience space, and actively carry out digital script killing Werewolf killing and immersive light and shadow IP exhibition.
In addition, based on high-quality film and television, cultural and creative and other IP resources, the two sides will explore to create a virtual entertainment experience community with real-time immersion, personal interaction and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) linkage, so as to provide consumers with richer content supply and more immersive content experience.
