The reporter learned from China Yilian group on March 4 that the company is spending 1.2 billion yuan to build the second phase of comprehensive logistics center and office building project in Minhang District, Shanghai, which is expected to be completed by the end of this year.
It is reported that the project of the comprehensive logistics office park was started in 2019, with a total construction area of 360000 square meters of five buildings and a scale of nearly 60 football fields. The park is equipped with automation equipment, with a maximum annual material flow of about 330 million pieces. After completion, the super large Fashion Park will be equipped with Siasun Robot&Automation Co.Ltd(300024) and other automatic logistics systems, which can greatly improve the ability of Yilian to expand e-commerce business in the Chinese market.
In the Chinese market, while ensuring the quality of offline physical stores, Yilian is actively expanding sales through new retail channels. At present, the number of members of Yilian applet mall has exceeded 5 million. It has been settled in wechat applet Mall for only one year, and its sales have exceeded 540 million yuan.
China Yilian group was founded in Shanghai, China in 1994. As an important part of the globalization strategy of Yilian group, it currently operates more than 20 clothing brands in China and has more than 3500 clothing brand stores and three shopping malls all over China.
