On February 28, in order to actively respond to the call of the Party Central Committee to comprehensively promote rural revitalization, Ping An Insurance (Group) Company Of China Ltd(601318) insurance, finance, medical and health “three rural” project landed in Ruyuan County, Shaoguan City, Guangdong Province. This is a re upgrading and new measure of Ping An Insurance (Group) Company Of China Ltd(601318) boosting rural revitalization since the implementation of the three village project in the three directions of “village officials, village doctors and village education” was launched in 2018. Chen Jiangfan, member of the Standing Committee of Shaoguan municipal Party committee and Minister of publicity, relevant leaders of Ruyuan County, the Rural Revitalization Office of the “Three Village Project” of Ping An Insurance (Group) Company Of China Ltd(601318) group and relevant representatives of its property insurance, banking, health insurance, endowment insurance and so on attended the event.
On the basis of the “rural civilization 100” action, Ping An Insurance (Group) Company Of China Ltd(601318) selected Ruyuan County of Shaoguan City as the first innovative landing point of the “three rural” plan of insurance, finance, medical and health care. According to the relevant person in charge of Ping An’s “Rural Revitalization” office, since December last year, the Ping An Insurance (Group) Company Of China Ltd(601318) “three rural” working group has visited Ruyuan County for 15 times, conducted more than 110 interviews and communications, and explored a new model of Ping An’s “three rural” to help rural revitalization, that is, taking the joint construction point of Party construction as the guide and giving full play to the dual advantages of Ping An Insurance (Group) Company Of China Ltd(601318) “comprehensive finance + medical health”, Focusing on “insurance to the countryside, finance to the countryside and medical and health care to the countryside”, we will focus on the two main lines of developing advantageous agricultural industries and building a harmonious and beautiful countryside, so as to achieve stable agricultural production and increase, steady increase of farmers’ income and stable and peaceful rural areas.
Ruyuan Yao Autonomous County is the only minority Autonomous County in Shaoguan City. In recent years, based on its resource advantages, Ruyuan Yao Autonomous County has vigorously developed ecological characteristic agriculture. It has built green food bases such as characteristic melons and fruits, green vegetables, alpine tea and traditional Chinese medicine, and the county economy has accelerated development.
By the end of 2021, Ping An Insurance (Group) Company Of China Ltd(601318) three villages project has provided 41.85 billion industrial assistance funds for all parts of the country. With its contribution in Rural Revitalization and other fields, the company won the “China Charity Award” issued by the Ministry of civil affairs for the third time.
“insurance +” going to the countryside, industrial revitalization and upgrading
We will deepen the “insurance + revitalization insurance” and “insurance + innovation” models. Ping An Property Insurance will help solve the financing problems of the agricultural industry at the front end, provide characteristic agricultural risk guarantee at the middle end and empower Shenzhen Agricultural Products Group Co.Ltd(000061) brand construction at the back end, provide integrated operation support for industrial development, and help Ruyuan County develop high-value characteristic industries such as Camellia oleifera, peanut, Yao medicine and alpine vegetables, Drive farmers to increase income and become rich.
Improve the credit of agricultural enterprises through “revitalization insurance” and drive interest free loans; Establish a pool of financial subsidies for characteristic industries to help rich leaders reduce financial costs and solve the working capital pressure caused by “large investment and long return cycle”. At present, Ping An Property Insurance has established a financial subsidy fund pool for characteristic industries, which will drive 33.5 million yuan of low interest loans for 13 local industry leaders, drive more than 300 farmers every year through them, and increase the annual income of each household by 30000 yuan. Actively implement the “insurance + innovation”, establish a risk research laboratory for characteristic industries, research and develop more local characteristic agricultural insurance, and promote the popularization of characteristic agricultural insurance security with the help of the financial subsidy fund pool of characteristic industries, so as to effectively solve the worries of the “first try” of the rich leaders. With the support of the local government, Ping An Property insurance plans to pilot characteristic agricultural insurance for 3000 mu of Yao medicine and 1000 mu of Camellia oleifera, and actively promote the industrial development system of “one village, one product, one town and one industry”.
Liu Minghao, the person in charge of the Camellia oleifera enterprise in Ruyuan County, said that the company directly signed a contract with farmers for at least 10 years. Farmers only need to invest labor and can share the achievements of Camellia oleifera planting in five years; At the same time, with the help of the characteristic industrial risk research room, it can further improve the industrial security and provide “double insurance” for the development of Camellia oleifera enterprises.
Preventing poverty return is an important basis for consolidating and expanding the achievements of poverty eradication and effectively connecting with rural revitalization. Ping An Property Insurance gives full play to the role of insurance as the “stabilizer” of economic development. Over the past four years, it has underwritten the “Shaoguan catastrophe index insurance” and paid a total of 190 million yuan, helping to improve the quality and level of local disaster relief, helping the affected people quickly recover their production and life, and effectively preventing them from returning to poverty and causing poverty due to disasters.
finance to the countryside to stimulate new momentum for rural prosperity
In order to support the development of Shaoguan’s characteristic economy, Ping An Bank Co.Ltd(000001) provided credit line support of more than 2 billion yuan for Guangdonghectechnologyholdingco.Ltd(600673) , Shenzhen Zhongjin Lingnan Nonfemet Co.Ltd(000060) and other local agricultural enterprises, and carried out joint construction of industrial revitalization and talent revitalization, relying on the service advantages of “comprehensive finance + science and technology” to activate the new impetus to get rich.
In this financial “going to the countryside”, Ping An Bank Co.Ltd(000001) provides the local rural revitalization debit card with three preferential and free services, and cooperates with Ping An Property Insurance, Ping An Health and other professional companies to provide one-year personal accident insurance and one-year unlimited online consultation services for qualified customers. Rural Revitalization card is the first debit card specially designed for those working in the front line of Rural Revitalization among national joint-stock commercial banks. By the end of February 2022, Ping An Bank Co.Ltd(000001) has opened more than 30000 Rural Revitalization cards in Liangshan, Sichuan, Heyuan, Guangdong and Enshi, Hubei.
At the same time, Ping An Bank Co.Ltd(000001) also focused on the development of local traditional Chinese medicine industry, jointly cultivated leaders of traditional Chinese medicine industry with Shaoguan Agricultural Bureau, provided inclusive financial support, took “modernization” and “specialization” as the benchmark, integrated traditional agricultural skills and modern agricultural technology, constructed a systematic cultivation mode, and strive to cultivate a group of people who understand industry, policy and The rich leaders who make good use of financial instruments will improve the quality and growth rate of the traditional Chinese medicine industry and cultivate talent advantages Ping An Bank Co.Ltd(000001) has cultivated more than 80000 Rural Revitalization talents in industries such as tea oil, oats and lilies in Gansu, Inner Mongolia, Sichuan and Guizhou.
In order to promote the long-term development of the local economy, Ping an endowment insurance relies on the “comprehensive financial” advantages of Ping An Group, cooperates with Ping An leasing and Ping An Securities local professional companies, and continues to develop investment and financing business locally. By 2021, Ping An leasing had lent 350 million yuan to Shaoguan urban investment group, and Ping An Securities had successfully won the bid for the 1 billion yuan bond (corporate bond) business of Shaoguan urban investment group, with a total amount of 1.35 billion yuan, which strongly supported the development and construction of large industries in Shaoguan.
medical and health care to the countryside, firmly build a “Health Line” for Rural Revitalization
With its leading medical technology and internet medical platform, combined with rich management and project service experience, relying on more than 2000 professional self-employed doctors and hospital cooperation network, Ping An Health empowers grass-roots medical treatment and makes up for service shortcomings with “digital medical treatment to the countryside and smart health to the door”. Through the digital rural medical and health cloud, promote the digital transformation of medical and health services in Ruyuan County, cooperate with the local government to consolidate the inclusive, basic and bottom-up popular project, and realize the win-win situation of strengthening grass-roots supervision, benefiting people’s camp clinics, assisting rural doctors and benefiting urban and rural residents. Ping An health will provide digital intelligence services to 108 village clinics and 32 private medical institutions in Ruyuan County. By improving the insurance and medical and health service guarantee mechanism, Ping An Property Insurance will provide anti-poverty insurance for 1400 poverty returning monitoring households in Daqiao Town, Ruyuan County, and upgrade hardware facilities for shijiaotang village health station, benefiting more than 1000 villagers.
Ping An Insurance (Group) Company Of China Ltd(601318) will also focus on helping the local people’s livelihood service upgrade and improve the level of rural governance, including supporting the development of ancient village style and red tourism in Shenyuan village and helping to build a red culture square; Provide financial assistance to the families of students who have difficulties in local families and participate in the college entrance examination this year; Set up traffic warning stations for the intersection of shijiaotang Village Road and national highway to ensure the travel safety of villagers.
2022 is the key year for the implementation of the 14th five year plan and the year of the 20th CPC National Congress Ping An Insurance (Group) Company Of China Ltd(601318) will uphold the spirit of serving the community and giving back to the country, earnestly implement the spirit of No. 1 central document, focus on improving the quality and efficiency of financial services, and bring into play the advantages of “comprehensive finance + medical health”, and take the industrial revitalization as the main line, and continuously explore the introduction of high-quality insurance, finance, medical health products and services, and comprehensively help to revitalize the rural areas. Promote common prosperity.
