On March 4, the foundation laying ceremony of Philips air conditioning production and research base was held in Chuzhou, Anhui Province. The base has a total investment of 10 billion yuan and is implemented in three phases. Huang Hui, chairman of Philips air conditioning, said that the foundation laying of the production and research base also pressed the acceleration key for the development of Philips air conditioning.
Philips brand, founded in 1891, is a global health technology company. Its product layout covers many fields, such as medical health, personal care, water health, mother and child health, sleep health and so on. At present, Philips air conditioner includes household hanging air conditioner, cabinet air conditioner and central air conditioner.
George Williams, head of Philips global market development Asia, said that Philips launched a new healthy air conditioner, which is not only a further extension of Philips health technology in the field of air health, but also an important strategic decision for Philips to enter the field of white electricity, which is of milestone significance to Philips brand.
It is understood that the production and research base of Philips air conditioner is located in Chuzhou, Anhui Province. It is mainly used for R & D and production of Philips household air conditioner, large commercial air conditioner, compressor, motor and other supporting equipment. Among them, the total investment of phase I household air conditioning project is 3.5 billion yuan, with a land area of 659 Mu and a total construction area of 450000 m2. After being put into operation, the annual production capacity is expected to be 5 million sets of air conditioners.
The production and research base carries two major functions: technology research and development and production and manufacturing. The R & D center covers an area of 15000 m2.
Huang Hui, chairman of Philips air conditioning, said, “today, we have witnessed the foundation laying of Philips air conditioning production and research base and pressed the acceleration key of Philips air conditioning together. In the future, Philips air conditioning will continue to innovate core technology and promote the development of healthy air conditioning.”
It is worth noting that Huang Hui, chairman of Philips air conditioner and Hu Wenfeng, President of Philips air conditioner are former Gree Electric Appliances Inc.Of Zhuhai(000651) executives. In the second half of 2021, the news that a group of Gree Electric Appliances Inc.Of Zhuhai(000651) former employees operated Philips air conditioner triggered discussion in the industry. Some people believe that this move or Dong mingzhubu’s “big chess” allows Philips air conditioner to help seize the market.
It is not surprising to have this idea. In March 2021, Philips announced that it would sell its home appliance business to Hillhouse capital, with a transaction amount of about 3.7 billion euros. Hillhouse capital is also the major shareholder of Gree Electric Appliances Inc.Of Zhuhai(000651) .
However, at that time, a person familiar with the matter told the shell finance reporter of the Beijing news that the household appliance business sold by Philips to Hillhouse capital did not include air conditioning category, but small household appliance business.
At this time, reshaping Philips air conditioning is also inseparable from the new competitive trend of the air conditioning industry. According to the data of yunwei.com, the retail volume of shuangwei.com and other air-conditioning materials fell by 4.61 billion yuan in the peak season of the year, and the total retail volume of shuangwei.com fell by 4.61 million yuan year-on-year. According to the data of shuangwei.com, the total retail price of shuangwei.com and other air-conditioning materials fell by 4.62 million yuan year-on-year, and the total price of shuangwei.com fell by 4.27 million yuan year-on-year.
Ovicloud believes that the industry also contains vitality. The growth trend of the second tier of the air conditioning market online is significant, bringing more market opportunities. In addition, healthy air conditioning has officially entered everyone’s vision. As an emerging healthy air conditioning, fresh air conditioning has been continuously overweight by enterprises, and the growth rate of subdivided fields is amazing.
The shell finance reporter of Beijing News noted that since 2022, many air-conditioning enterprises such as Meibo, Xinke, Midea, Haier, Gree and oaks have begun to issue price increase notices, and Changhong Meiling Co.Ltd(000521) , TCL and other brands have also released new products. The new year’s air conditioning competition has begun.
Wang Lei, Secretary General of China Household Appliances Association, said that the overall scale of China’s air conditioning market is down, the market consumption will is reduced, and the price of raw materials continues to rise, which is a challenge facing China’s air conditioning industry. The air conditioning industry needs to get rid of the price war, realize the health, intelligence, comfort, energy conservation and environmental protection of air conditioning products, and further innovate and upgrade. In this process, historical opportunities and practical challenges coexist. Who can better solve the consumption pain points and grasp the innovation trend will determine the competition pattern of China’s air conditioning industry in the new stage.
