The competition in the terminal market intensifies, and the whole package pattern appears frequently. Home furnishing home furnishing Festival home furnishing home furnishing market is a good time window for the past 315 years. According to the information of Suofeiya Home Collection Co.Ltd(002572) WeChat Mini program, Optima’s official account of WeChat, the home business has launched 315 activities, which has opened a prelude to marketing and grabbed market share. Among them, the whole package caters to the integrated shopping needs of consumers. For consumers, the pricing is simple, transparent and cost-effective; For manufacturers, simplifying SKU large-scale production and high procurement efficiency has become a hot project this year.
Suofeiya Home Collection Co.Ltd(002572) activity intensity is unprecedented, focusing on the whole family customized package of 39800 yuan. This year’s 315 Suofeiya Home Collection Co.Ltd(002572) mainly promotes a big brand whole family package of 39800 yuan / set. The package includes: 20 ㎡ whole house customization, 3 ㎡ wallboard, 8 pieces of Chivas whole house furniture (leather sofa, three imperial concubines, rock board tea table, rock board / solid wood dining table, dining chair 4), 2 pieces of American Shuda furniture (1.5m leather bed, latex mattress) and 1 set of cabinet; Add 999 yuan to dekasati cigarette range. The overall package meets the actual needs of consumers, with rich and complete configurations, everything, and high overall cost performance. At the same time, it cooperates with well-known home appliance brands such as Chivas, Shuda and Casati to ensure the quality of big brands and strong drainage effect.
Europay gives full play to the advantages of strong supply chain and bright integrated services. Europay’s 315 activity this year continues the company’s strong supply chain advantages and gives full play to its own brand advantages. At the same time, it cooperates with Chivas, Gu Jia, Xlinmen Furniture Co.Ltd(603008) , Whirlpool (China) Co.Ltd(600983) and other well-known brands to provide integrated whole family services for consumers. Among them, 88888 yuan / set of integrated package includes: ① package includes: design, main materials, auxiliary materials, water and electricity, construction, customization and installation; ② Free upgrade of seven quality products and processes valued at 30496 yuan: cabinets, wardrobe, toilet, ceramic tiles, wires, water pipes and coatings; ③ Free Whirlpool (China) Co.Ltd(600983) washing and drying all-in-one machine, + 1999 yuan for gujiaxing sofa, + 1999 yuan for Xlinmen Furniture Co.Ltd(603008) leather bed and mattress.
The category integration is becoming more and more intense, and the household company terminal accelerates the horse race enclosure. It is recommended that Jason Furniture (Hangzhou) Co.Ltd(603816) , Oppein Home Group Inc(603833) , Suofeiya Home Collection Co.Ltd(002572) , Goldenhome Living Co.Ltd(603180) , Zbom Home Collection Co.Ltd(603801) . Comparing the contents of the 315 activity package this year with those in previous years, we find that the trend of customization and the integration of software and household appliances is becoming more and more intense. The head customization enterprises mostly add major brand household appliances on the basis of the whole house cabinet package in previous years, moving towards the whole house. We believe that the current policy support for real estate demand is of obvious significance. The end of completion in 22 years still has a certain support for home demand. Under the situation of the epidemic and the price rise of raw materials clearing out some small and medium-sized enterprises, the head enterprise terminal accelerates the horse race enclosure. At present, it focuses on the integration ability of supply chain, channel integration speed and informatization level of home enterprises.
Risk tip: the terminal demand is lower than expected, the cost of raw materials continues to increase, the risk of repeated epidemic, and the industry competition intensifies.
