In recent days, the beauty group poster of Dongxing Securities Corporation Limited(601198) (601198. SH) has aroused heated discussion on the Internet.
Red Star capital Bureau noted that on December 24, Dongxing Securities Corporation Limited(601198) responded that the company had asked relevant personnel to regulate their personal behavior and take accountability measures.
But the controversy has not stopped.
Dongxing Securities Corporation Limited(601198) beauty combination poster is hot!
response: personal shooting and unauthorized posting of the company logo
Recently, Dongxing Securities Corporation Limited(601198) because a group of beauty group posters “fire”.
Red Star capital Bureau noted that there are five young and beautiful girls with explosive appearance in this group of beauty group posters, with a total of two sets of theme shapes.
After the release of this group of posters, it immediately attracted heated discussion from netizens.
Some netizens think the photos are pleasing to the eye and advertise for the company by the way. Some netizens believe that it is not difficult to see that usually serious investment bankers also have lively and lovely times.
However, some netizens believe that it is a little vulgar to promote beauty. Some netizens exclaimed, “it’s really a business volume!”
for this group of posters, on December 24, Dongxing Securities Corporation Limited(601198) issued a statement saying:
after verification, the group photo was taken by individual personnel of the bond business headquarters at their own expense, attached the company logo and other contents without authorization, and posted it in the personal wechat circle of friends. After discovery, the company has immediately asked relevant personnel to delete and recover relevant photos. The company has required relevant personnel to regulate their personal behavior and take accountability measures for such misconduct.
Netizens still have different views on the handling of Dongxing Securities Corporation Limited(601198) . Some netizens believe that they should be held accountable; Some netizens also think that employees should not be punished for doing publicity for the company.
Public information shows that Dongxing Securities Corporation Limited(601198) is a sponsor approved by the CSRC, and has the qualification of lead underwriter of corporate bonds and the qualification of lead broker of national SME share transfer system. The company is registered in Beijing with a registered capital of 1.504 billion yuan and its legal representative is Wei Qinghua. It has established 48 business institutions in central cities such as Beijing, Shanghai, Tianjin, Shenzhen, Fuzhou and Wuhan.
In addition, according to the data of the third quarterly report of Dongxing Securities Corporation Limited(601198) , the operating revenue of Dongxing Securities Corporation Limited(601198) in the first three quarters of 2021 was 3.825 billion yuan, a year-on-year decrease of 7.03%; Net profit after deduction of non return to parent was RMB 1.174 billion, a year-on-year decrease of 7.64%.
On December 24, Dongxing Securities Corporation Limited(601198) shares fell 2.15%, with a market value of 36.85 billion.
may violate the reputation risk management of securities companies
employees of securities companies should not dress capriciously
On December 24, China Securities Association announced the evaluation results of corporate bond business practice ability of securities companies in 2021. According to the measures for evaluation of corporate bond business practice ability of securities companies (Trial), the evaluation results are divided into three categories: A, B and C, Dongxing Securities Corporation Limited(601198) is class A.
According to the data of China Securities Association, Dongxing Securities Corporation Limited(601198) bond underwriting industry ranks generally, but its actual bid winning amount of local government bonds ranks high.
on November 18, China Securities Association released the special statistics of bond underwriting business of securities companies in the first three quarters of 2021, including:
number of lead underwriters (or managers) of green corporate bonds (including asset securitization products), Dongxing Securities Corporation Limited(601198) lead underwriters 0.5, ranking 38;
Among the issued amount of green corporate bonds (including asset securitization products), Dongxing Securities Corporation Limited(601198) issued amount was 300 million yuan, ranking 42;
Among the actual bid winning amount of local government bonds, Dongxing Securities Corporation Limited(601198) actually underwritten 14.399 billion yuan, ranking sixth in the industry;
Among the actual bid winning regions of local government bonds, Dongxing Securities Corporation Limited(601198) has 18 actual bid winning regions, ranking 27.
According to cnr.com, among the 31 customers who issued bookkeeping as shown in the poster of “group photo of beautiful women”, 22 are local urban investment platforms.
In addition, a person close to the regulator told CNR that this incident may violate the reputation risk management of securities companies, and it is not ruled out that the regulator will pay further attention to this matter.
According to the securities times, although at present, the regulatory level has not issued clear regulations on the visual presentation of the sales team of securities companies in terms of publicity. However, in the field of live broadcasting, relevant bans have been issued recently, focusing on the prohibition of vulgarity, exaggeration, strange clothes and eye-catching.
In November, in the notice on institutional Supervision issued by the CSRC, the CSRC made clear regulations on the public speech of the staff of securities companies. according to the requirements of the CSRC, securities companies should strictly follow the following requirements when carrying out relevant live broadcasting activities:
1。 Ensure that the information sources are legal and compliant, and the research methods are professional and prudent;
2。 Stick to the professional image, do not use vulgar, exaggerated, inductive and inflammatory titles or terms, do not attract people’s attention by means of strange clothes and live broadcasting in special places, and do not blindly follow the trend, hype and follow others, blindly chase market hot spots and attract attention;
3。 Carefully evaluate the possible impact of relevant public statements on the market, consciously maintain the normal order of the market and prevent inducing and exaggerating extreme emotions;
4。 Give full play to professional advantages, guide the market to establish the concept of long-term investment, value investment and rational investment, and promote the stable and healthy development of the market.
(Red Star capital Bureau)
