The Nanji E-Commerce Co.Ltd(002127) known as the “tag king” bought the brand trademark again. On December 26, the company (002127) announced that it planned to acquire TBH Global CO for RMB 330 million., LTD has registered some trademarks registered in the Chinese mainland and the Hongkong Special Administrative Region, and has bought hundreds of good 100% stake from hundreds of good Limited Hong Kong Company with 180 million yuan.
According to the announcement, TBH Global Co., Luxehome is a Korean clothing manufacturer. The trade mark is 78 trademarks, including 74 trademarks registered in Chinese mainland, 4 trademarks registered in the Hongkong Special Administrative Region, including the famous Korean fashion brands BASIC HOUSE, Mind Bridge and JUCY JUDY, etc.. LTD
Baijiahao was founded in 2004 with a registered capital of 65.4 million US dollars. Its business scope includes wholesale, import and export and retail of clothing accessories. In the first three quarters of this year, baijiahao had a revenue of 966 million yuan, a net loss of 66.7513 million yuan, a total asset of 900 million yuan and a net asset of – 339 million yuan.
As early as 2019, media reported that TBH Global Co., Ltd plans to sell its Chinese business to reduce its debt and hopes to raise $200 million through the deal. The Korean clothing brand suffered a financial crisis in 2018, with a loss of 57.7 billion won that year.
For the purpose of this acquisition, Nanji E-Commerce Co.Ltd(002127) said that due to the rise of content e-commerce, the value of some famous and personalized brands is highlighted, and the acquisition of such brands will help to build the company’s brand system; At the same time, due to the company’s shortcomings in R & D, production and quality management, baijiahao has strong advantages in R & D, production and quality management, which can better supplement the company’s shortcomings in these aspects, make fuller preparations for the company’s integrated production, marketing and research control in the future, and better provide consumers with good quality, good R & D, personalized and inexpensive goods.
Nanji E-Commerce Co.Ltd(002127) at the same time, it is reminded that this acquisition also needs to be approved by relevant Chinese government departments in accordance with the anti-monopoly law. There is some uncertainty about whether the company can achieve the expected integration effect of 100 companies.
Recently Nanji E-Commerce Co.Ltd(002127) has made frequent efforts to build a brand matrix. On July 3, Nanji E-Commerce Co.Ltd(002127) announced that it had established a joint venture with international fashion retail brand C & A, which was controlled by Nanji E-Commerce Co.Ltd(002127) 60%. In the future, the joint venture will have the online use right of C & a trademark (China) and be responsible for all business of C & a online channels.
Nanji E-Commerce Co.Ltd(002127) its main businesses include data marketing, brand management, industrial chain services, etc. its trademark licensing businesses such as Antarctica and Cartier crocodile once accounted for a considerable proportion of revenue. However, the company’s revenue structure has changed recently. According to the financial report, the mobile Internet media delivery platform contributed to the main revenue in the first half of the year, accounting for 78.45% of the revenue, with a year-on-year increase of 17.34%; Brand comprehensive services accounted for 14.47%, a year-on-year decrease of 42.58%.
Affected by this, the company’s overall profit declined. According to the financial report, the company’s total revenue in the first half of the year was 1.661 billion yuan, a year-on-year increase of 2.15%; The net profit attributable to the parent company was 246 million yuan, a year-on-year decrease of 42.85%. Nanji E-Commerce Co.Ltd(002127) said that it was mainly due to the decline in the business income of brand licensing services for Alibaba channel customers. This trend continued in the third quarter, with a total revenue of 2.775 billion yuan in the first three quarters, a year-on-year increase of 0.08%; The net profit attributable to the parent company was 403 million yuan, a year-on-year decrease of 44.15%.
The share price of Nanji E-Commerce Co.Ltd(002127) has shrunk sharply this year, with a cumulative decline of 49.41% since the beginning of the year. The latest closing price was 6.81 yuan per share.
(Securities Times · e company)
