On December 26, the coldest day since the beginning of winter in Qingdao, the scene of Hisense’s bright high-end intelligent suite c1pro tasting held at Hisense quality house, 11 Jiangxi road was very warm. “2022 will be a year when the marketization of household appliances will detonate, and Hisense will also usher in ‘bright opportunities’.” Xue Beibei, vice president of Hisense China marketing headquarters, said in the keynote speech that Hisense’s bright series has walked out of a beautiful growth curve since it was listed for more than a year. On the new track of home appliances, shining undertakes the mission of Hisense to meet the needs of users for high-end intelligent home appliances, showing strong growth potential. Hisense will focus on advantageous products and take the lead in applying the latest technology to bright sets of household appliances.
The trend of home appliance sets is roaring. The 2021 white paper on China’s home appliance market, directed by China home appliance Association and prepared by China home appliance network, believes that home appliances can meet consumers’ diversified needs for quality life, smart home, health appliances and so on. Next year will be a year of market-oriented detonation. According to the data from ovicloud, in 2021, the scale of China’s home appliance market is expected to exceed 100 billion yuan, accounting for 14% of the whole home appliance market, while the penetration rate of home appliances in European and American developed countries has reached 30%. This broad market blue ocean has opened up a new growth track for Chinese home appliance enterprises.
“The essence behind this is the external embodiment of our Chinese consumers and Chinese families’ pursuit of high-quality life.” Xue Beibei said that resplendent has undertaken Hisense’s mission of meeting the needs of users for high-end intelligent sets, and the sales scale has achieved multiple growth. This trend will also continue in 2022. It is revealed that from four categories and four models in 2020 to seven categories and nine models in 2021, Hisense has continuously increased its attention and investment in home appliances. In 2022, Hisense will give full play to the advantages of comprehensive coverage of black electricity, white electricity and kitchen electricity, and expand the family lineup of bright sets of products to more than 30 home appliance categories such as central air conditioning, kitchen electricity and dryer, so as to meet consumers’ needs for smart family life scenes such as living room, bedroom, kitchen, balcony and sanitary room.
For more than a year, “quality”, “Aesthetics”, “intelligence” and “service” have become the unique labels of Hisense’s bright household appliances. Hisense will also build the “bright” standard of household appliances in these four dimensions. At present, some sets of household appliances in the industry have problems such as interoperability and linkage becoming a mere formality, which have been criticized by consumers. “Bright sets of household appliances need to solve this user pain point.” Xue Beibei, for example, said that the bright cloud screen released at the tasting meeting, as the soul and hub of the interconnection between the whole bright suite products, broke the current situation of “one machine, one remote control” and greatly reduced the entry threshold of the whole house intelligence. At the same time, the bright cloud screen changes passive intelligence into active service. Through the interconnection with temperature, the operation of the whole intelligent home system is simpler and more convenient.
It is reported that after years of industrial layout adjustment and technical breakthrough, Hisense is not only a strong strength in the field of black electricity and white electricity, but also the only home appliance enterprise that has been deeply cultivated and continuously leading in the practical application and technical reserve in the field of smart community and smart city. This unique industrial and technological advantage enables the intelligent blessing of Hisense’s bright system. In the next two years, Hisense’s intelligent scene will break through 100 +, and realize the connection from family to community and city.
(Shanghai Securities News · China Securities Network)
