In the last week of 2021, good news came from the film market.
According to the real-time data of cat’s eye professional edition, as of 17:00 on December 26, the total box office (point screening and pre-sale) of new films on New Year’s day in 2022 broke through the 100 million yuan mark!
Source: cat’s eye Pro
The top five films at the box office are embracing you through the cold winter, anti-corruption storm 5: the final chapter, love in years, Li Mao playing the prince and magic elves. Many listed companies are expected to benefit from participating as producers or co producers.
obvious head effect
Combined with the box office list and want to see the list, hug you through the cold winter may become the biggest winner. The film tells the warm story of ordinary citizens such as the courier played by Huang Bo during the covid-19 epidemic. The cat’s eye list shows that from December 31, 2021 to January 3, 2022, the cumulative number of people who want to see “hug you through the cold winter” is 569000, and the total box office of point screening and pre-sale exceeds 63.04 million yuan.
Since 2021, Wuhan day and night, Chinese doctor and other anti epidemic theme films have successively landed in theaters and are widely favored. Wuhan day and night is a documentary showing Wuhan people’s fight against the epidemic. Since its release at the end of January 2021, the cumulative ticket room has reached 24.3 million yuan, winning the first comprehensive box office of documentary in January and February 2021; “Chinese doctor” was released in early July of the same year, with a cumulative box office of more than 1.3 billion yuan. It won nearly 100 million yuan at the box office on the first day of its release, ranking first in the comprehensive box office in July 2021.
The upcoming “hug you through the cold winter” has also made great efforts in publicity and distribution. According to the cat’s eye professional edition, the volume of the tiktok on the 5 day before the film was 1 billion 490 million. According to the data of Lighthouse professional edition, the two film critics gave a high evaluation to the film, and the total box office of the film is expected to be 687 million yuan to 720 million yuan.
In addition, there are several new films to be released soon. For example, the film “love in years”, which takes emotion as the main line, also tries to attract young audiences through a short video platform. Currently, the film’s total volume of 1 billion 680 million tiktok on the 5 day before the show occupies the top spot of new year’s new movie marketing in 2022.
The series of films “anti corruption storm 5: the final chapter” led by more than 40% of the film arrangement to run the new year’s day in 2022. According to the professional data of Lighthouse, on January 1, 2022, the film arrangement rates of anti-corruption storm 5: the final chapter, embracing you through the cold winter and Li Mao playing the prince were close, 33.2%, 28.1% and 26.6% respectively. In the next two days, “anti corruption storm 5: the final chapter” suddenly emerged, with the film arrangement rate exceeding 40%, and “hug you through the cold winter” and “Li Mao as the Prince” decreased to about 30% and 15% respectively. In addition, some film critics gave a total box office expectation of 950 million yuan and 1.2 billion yuan for “anti corruption storm 5: final chapter”.
Source: Lighthouse professional
these companies are expected to earn
The producers behind the new year’s Day films in 2022 have attracted much attention.
As a hot film on New Year’s day in 2022, hug you through the cold winter involves listed companies, including China Film Co.Ltd(600977) , Shanghai Film Co.Ltd(601595) , Hengdian Entertainment Co.Ltd(603103) . Since this year, China Film Co.Ltd(600977) has produced 28 cinema films, with a cumulative box office of more than 18 billion yuan.
The producer of anti corruption storm 5: final chapter involves listed companies of Zhejiang Huace Film And Tv Co.Ltd(300133) . As the leader of the series, Zhejiang Huace Film And Tv Co.Ltd(300133) has gradually become a powerful cinema film. The company disclosed in March this year that it will invest, produce and distribute more than 30 films in the next three years to achieve the box office goal of more than 10 billion yuan at the fastest speed. The films include the translator and the story of looking for Qin.
In the face of beautiful box office, the stock market also fluctuates. As of the closing on December 24, China Film Co.Ltd(600977) rose 1.32% to close at 12.4 yuan / share; Shanghai Film Co.Ltd(601595) , Hengdian Entertainment Co.Ltd(603103) , Zhejiang Huace Film And Tv Co.Ltd(300133) rose slightly by 0.48%, 0.72% and 0.6% respectively.
(China Securities Journal)
