With the diversification of people's travel modes, "RV", as a means of transportation with both accommodation and mobility, has gradually entered the public's vision. Recently, "Beipiao actor living in an RV" Ma rate boarded the hot search, and Ma rate lived in the RV for eight months and fully enjoyed such a life, which also made many people who yearn for RV travel understand the RV life. With such questions, the reporter of Beijing business daily visited the RV market.
In fact, the development of RV is no longer strange to the public. In the survey, the reporter of Beijing Business Daily found that RV has become more and more popular recently, benefiting from the popularity of peripheral and local tours. There are even many people who buy RV as a way to travel. As a new way of travel, which tourists have RV attracted in recent years? In the context of normalization of epidemic prevention and control, what difficulties will RV travel face?
After the epidemic, the orders of some RV manufacturers increased by 20% - 30%
"The original intention of buying an RV at the beginning was to travel along the Silk Road with my family." Mr. Zhang, who works in Beijing, told the Beijing business daily. In February 2021, Mr. Zhang took the RV he ordered. However, affected by the epidemic, Mr. Zhang's Silk Road travel plan can only be put on hold.
"Most of our current usage scenarios are in the suburbs around Beijing." Mr. Zhang said. In his opinion, RV tourism is a relatively convenient and free way of travel, and there is no need to plan accommodation in advance. If you see a scenic spot on the way, you can also play there for 1-2 days. Mr. Zhang believes that RV travel will make them encounter unexpected surprises on the journey.
In summer and autumn, Mr. Zhang often drives an RV to take his family camping in the suburbs of Beijing. He said: "like in August this year, we often drive an RV to Baihe. That area with many campsites is about to become my 'back garden'. We will also go with our friends and have a party there."
In the past two years, many families like Mr. Zhang's family have joined the RV travel team. RV lifestyle home is an enterprise mainly engaged in RV travel and RV rental. Guo Xusheng, general manager of Huabei district of RV lifestyle home, told the Beijing Business Daily that the largest customer group of RV travel is parent-child customers, and there are more customers between the ages of 35 and 45. "They have a certain economic foundation, and they also want to make their children close to nature." Guo Xusheng also said that among the customers of RV travel, there are also the elderly and young people. The elderly have relatively abundant time, and many young people are eager for a new lifestyle. They will also choose RV travel.
Under the influence of the epidemic, local travel and peripheral travel have become the main way of travel, which has driven the development of RV travel to a certain extent. According to the data provided by China tourism vehicle and Vessel Association, in 2020, the proportion of self driving travel in China reached 77.8%, and the growth rate of RV sales reached more than 40%. Mr. Zhang told the Beijing Business Daily that according to his understanding, the order volume received by many RV manufacturers this year has increased by about 20% - 30%.
Campsites are also one of the factors driving the development of RV travel. AI media consulting data show that after the epidemic is basically controlled, the market scale of campsites will grow rapidly in 2021, with a growth rate of 78% and a market scale of 29.9 billion yuan. It is estimated that the growth rate will reach 18.6% in 2022, and the market scale will reach 35.46 billion yuan. The camping market is constantly expanding, which provides new vitality and opportunities for the RV camping market.
Water and electricity supply and charging facilities still need to be improved
Affected by the epidemic, in the past two years, long-term tourism has often been "blown", which has also had a certain impact on RV travel. Guo Xusheng said that due to the limited long-term travel, people mainly travel around, and RV camping has become a new growth point in the past two years.
And the same as other ways of travel, RV travel also has a "low peak season". Guo Xusheng told the Beijing Business Daily that the climate from May to October was good and there were more tourists in the campsite. RV travel and RV camping are also peak seasons, and the market of RV travel is relatively flat from November to February next year due to environmental constraints. Mr. Zhang also said that he would often travel in an RV in summer and autumn. In winter, due to heating problems, the frequency of using an RV was not very high.
In addition to the climate problem, Mr. Zhang also encountered other difficulties during RV travel. He said: "hydropower supply is a big problem. RV charging requires slow charging piles, while there are few such charging piles on the highway."
In addition, the hardware problem of the camp will also cause some difficulties for RV travel. Mr. Zhang said that many passengers buy RV in the hope of reducing the cost on the way, while the cheaper camp still lacks hardware. In this regard, Guo Xusheng also said that at present, there are few RV supporting facilities in Chinese camps, which limits the development of RV travel to a certain extent.
Liu Hanqi, Secretary General of the self driving travel and camping RV branch of China tourism vehicle and Vessel Association, said that due to the imperfect infrastructure and public services such as camps, post stations and RV tourism navigation in China, the supply of RV tourism routes can not meet the demand of RV tourism. There are still many phenomena that RV travel is not smooth enough, which has formed the bottleneck of RV consumption to some extent.
In addition to the hardware problems, Mr. Zhang also encountered some problems caused by the gathering of RV during his RV travel. He said: "many people who use RV like to gather and park. When multiple RV get together, people are noisy. Some camps will refuse to park RV."
In addition, Gu Huimin, Dean of the school of tourism science, Beijing International Studies University, also believes that China's large cities are densely populated, and the space for parking is not enough. Therefore, the problem of parking for city cars is particularly prominent. Therefore, it is not a common phenomenon for consumers to buy RV to travel.
There is still a "money scene" in the RV rental market
People's demand for tourism is expanding, and a variety of new ways of tourism are also bred. Then, can RV travel get the favor of more travel enthusiasts? What are the prospects for the future development of RV travel?
The market analysis and investment prospect research forecast report of China's RV camping industry from 2021 to 2027 released by CICC Qixin international consulting shows that at present, China's RV industry and camping tourism have only a development history of more than ten years, and the development of RV industry is entering the stage of rapid development from the initial stage of the industry. With China's economic development and the improvement of people's living standards, the RV industry and RV tourism market have great development potential.
So, in the face of the gradually expanding market, are RV tourism enterprises ready? Guo Xusheng told reporters: "In terms of supporting cooperation between RV travel and RV camp, RV lifestyle will make forward-looking actions in 2022 or even 2023. Not only will there be more vehicles, but we also hope to set up product R & D centers in more regions and fields, such as Beijing, Tianjin, Hebei and the Pearl River Delta, to meet customers' travel needs. In fact, RV travel is not popular now, It is still a theme customized tour, so RV travel needs a lot of feedback. We will also focus on the layout of key cities and key products, enrich the product line and give consumers more choices. "
"The number of people renting cars to travel in China will certainly increase in the future, but at present, the car rental market seems to have not developed well, and there are few professional operating companies. Different from foreign countries, China has put the construction of car rental camps in the first place. In the future, we should focus on cultivating professional car rental companies, which is important for the development of car rental tourism market It may be a better choice. " Gu Huimin pointed out.
Insiders also said that they believe that with the spread of RV culture, the popularization of RV life and the improvement and improvement of infrastructure and public services, RV tourism will become a new hot spot of tourism consumption.
(Beijing business daily)
