Smart families form a complete ecosystem industrial chain, and enterprises jointly accelerate the process of home appliance integration

Smart home is developing rapidly. Now, the relevant industrial chain has formed a large ecosystem covering household appliances, real estate, home furnishings and display.

Recently, at the 2021 digital ecology conference, Xu Wenli, deputy director of the electronic information department of the Ministry of industry and information technology, said that in the era of economic globalization, as an important part of the electronic information industry, the field of home appliances and consumer electronics still needs continuous breakthrough, innovation, acceleration and deepening of integration with some industries in other fields, technology integration Market integration to drive the continuous growth of market demand in other fields. Smart families have formed a complete ecosystem.

From the perspective of home appliance market, China's home appliance industry has experienced earth shaking changes from 2007 to 2021, and the scale of retail market has developed from 445.2 billion yuan in 2007 to more than 800 billion yuan in 2021.

With the upgrading of consumption, the market potential of household appliances has increased greatly. In addition, China has become a middle and high-income country, and there are great opportunities for the consumption upgrading of household appliances and household products. Enterprises also further build a platform for the ecological integration of household appliances.

Zuo Mozhi, vice president of Haier Smart Home Co.Ltd(600690) and main of three winged bird platform, said that Haier Smart Home Co.Ltd(600690) has been laying out in the field of smart home aiot technology, aiming at the world's leading ecological brand of Internet of things. Haier Smart Home Co.Ltd(600690) through customized home decoration trading platform and smart home resource integration platform, the problems of cumbersome home decoration process, long cycle and low efficiency are solved.

Ding Wei, CEO of Hengjie group, said that technically, Hengjie has solved the pain points of Chinese consumers and provided customized bathroom technologies and solutions for Chinese families.

As an industry data company, Wen Jianping, chairman of Aowei cloud network (AVC), also said that Aowei has also carried out a round of transformation, and has changed from a simple retail market research institution to a comprehensive data solution service provider. At present, there are three business areas: household appliances and cookware, industrial chain, real estate and home, covering a complete industrial chain.

He said that in the future, based on a professional talent team, Ovid cloud will fully grasp the opportunities of the capital market, realize Ovid's transformation to a greater extent in 3-5 years, and grow into the most influential and core data quality in the whole industry.

At present, traditional home appliances account for less and less in the family life scene, and the boundary between home appliances and home appliances is becoming more and more blurred. With the development of the industry, the general trend of home appliance integration has been determined, and various enterprises have also made different investments and measures in home appliance integration to promote the process of home appliance integration.

(Securities Daily)

 

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