Under the new mechanism of ecological innovation inheritance initiated by Haier, the leading team of the new board of directors of Haier has firmly inherited and made progress, and has drawn a clear and firm new navigation chart of ecological leadership.
On December 24, 2021, the 37th anniversary of Haier Group’s entrepreneurship and the Establishment Ceremony of chain group contract research center were held in the Haier lecture hall of the newly completed helcaos experience center. December 26 will usher in the 37th anniversary of Haier Group’s entrepreneurship, which is also the first anniversary of Haier Group’s implementation of innovation inheritance. With the theme of “chain group contract self evolution and ecological value self circulation”, Zhou Yunjie, chairman and CEO of Haier Group, delivered a speech entitled “creating a new pattern of ecological leadership with the purpose of maximizing human value”. Although this speech is only seven weeks away from the innovation inheritance implemented by Haier on November 5, it is not difficult to find from its speech that under the new mechanism of ecological innovation inheritance pioneered by Haier, the leading team of the new board of directors of Haier has firmly inherited and made progress, and has drawn a clear and firm new navigation chart of ecological leadership.
Where is ?
The new navigation chart of Haier’s ecological leadership is systematically displayed through Zhou Yunjie’s speech, which clearly describes the route from and to which the new board of directors leads Haier, which is reflected in the three “new” aspects of the new pattern of ecological Leadership:
The new pattern of organization – chain group consortium has become the development direction of chain group contract.
In this speech, Zhou Yunjie first proposed the direction of Haier chain group contract evolution – chain group consortium. As a new development direction of Haier’s organization, the chain group consortium is the development direction of the chain group contract, that is, each chain group takes the user as the center to realize self driving and self evolution, and forms organic coordination between chain groups to jointly create a better experience for users.
In Haier ecology, microenterprises are the basic unit of innovation, chain group is the basic unit of creating value-added, and chain group consortium will become the basic unit of ecological evolution.
Recently, Ge, an American Centennial enterprise, issued an announcement to spin off three companies for listing, which triggered global reflection. Haier’s chain group contract has evolved into a chain group consortium. On the basis of subverting the bureaucracy and solving the disease of large enterprises, Haier has completely avoided the disintegration of enterprises after becoming an empire. This has attracted the attention of global management scholars. On the day of the memorial meeting, the “chain group contract research center” jointly established by international management scholars and provided academic support by the technological innovation center of Tsinghua University held the Establishment Ceremony. The research center will deeply explore the richer innovative application scenarios of chain group contracts to better enable the transformation and upgrading of global enterprises.
The new pattern of brand – ecological brand has become a globally applicable system.
Haier has been the only Internet of things ecological brand in the world for three consecutive years. On September 17, 2021, Kaidu group, side Business School of Oxford University and Harvard Business Review jointly formulated the “ecological brand certification system” to provide guidance for global enterprises to create ecological brands. This also means that the ecological brand has developed from Haier itself to the ecological brand of the Internet of things, developed into a globally applicable system, and become a leading model after Taylor system and Toyota system.
The global application of the ecological brand evaluation system will promote global product brands and platform brands to participate in the construction of ecological brands and share the dividends of ecological brands. In the book Haier system: a new management paradigm in the era of the Internet of things, it is believed that “Haier system” is another era product after Fu special and Toyota system. It is an emerging management paradigm and theoretical system that conforms to and leads the trend of the times. It represents the basic rules for the operation of the future business world and is scientific and universal that can be copied and popularized.
The new pattern of the pattern – the first mock exam mode of management is the global leading management philosophy.
On September 17, 2021, the European Management Development Foundation (EFMD) issued the first rendanheyi certification certificate to Fujitsu (Western Europe), marking a new era for Haier from certifying Chinese enterprises with foreign management models and standards to certifying global enterprises with Chinese management models and standards.
Taking the first rendanheyi certification as the starting point, the global ten adult rendanheyi Research Center played a role in helping and promoting global enterprises to copy and learn rendanheyi, attracting global enterprises to spontaneously learn and apply themselves. Rendanheyi is no longer the exclusive term of Haier, but has become a management revolution in the era of Internet of things.
More importantly, rendanheyi has not only become a new standard for global Internet of things management, but also sublimated into a global leading enterprise management philosophy, promoting the Chinese model to the center of the world stage.
The starting point of the first mock exam is Zhou Yunjie’s “three new” features. This is the way Haier works in the era of creating the ecosystem brand in the era of “people in one single mode”, and from the high starting point of the first international standard or new paradigm, to forge ahead with the goal of pursuing the transformation, upgrading, performance evaluation, and evolution that can be applied, evaluated and circulated in cross cultural, cross regional and cross industry settings. Rendanheyi and ecological brand are fully implemented at the leading high starting point, which means a new and huge challenge to the new board of directors of Haier. It can be said that this new nautical chart is the new weather and new pattern that Zhang Ruimin, founder of Haier and honorary chairman of the board of directors, expected to see when he retired from the second tier. Zhou Yunjie’s confidence in launching this new picture on behalf of the new board of directors of Haier comes from the most firm inheritance of Haier’s entrepreneurial spirit.
Where does come from?
Zhou Yunjie’s leading new pattern from the three dimensions of organization, brand and model comes from a common main line, that is, the maximization of human value. “Maximizing human value” is a subversion of the fundamental purpose of the western classic model – shareholder first, which constitutes the core purpose of the three systems of Haier culture, Haier model and Haier brand founded by Zhang Ruimin, and has also become the genetic code of Haier’s entrepreneurial spirit. Based on this, the first mock exam mode of the people’s unification is a comprehensive and modern western management model. The maximization of human value emphasizes the maximization of employee value, the maximization of user value, and then the maximization of the value of all ecological parties.
The “maximization of human value” embodied in the new pattern of organization – chain cluster consortium is to make each employee become the subject of innovation, so as to maximize the value of employees.
Take Haier maker Liu Zhanjie as an example. He was originally a university teacher. In 2001, attracted by Haier’s entrepreneurship mechanism, Liu Zhanjie came to Haier from university to become a R & D personnel. In 2005, after the first mock exam of Haier people, Liu Zhanjie got the chance to become a small and micro owner of Bio Medical small and micro businesses, and set up a small micro self starting business. At that time, the team had only more than 30 people, but with the goal of meeting the needs of users, the team explored the transformation of the Internet of things and created scene ecology such as the Internet of blood and vaccine network. In October 2019, Qingdao Haier Biomedical Co.Ltd(688139) medical was successfully listed, and Liu Zhanjie realized the transformation from an ordinary maker to the person in charge of the listed company. After listing, the market value of Qingdao Haier Biomedical Co.Ltd(688139) medical treatment increased from more than 9 billion yuan at the beginning of listing to more than 40 billion yuan at the highest. The team also developed from the initial 30 people to more than 2000 people. Among the team, 67 makers obtained the opportunity of equity incentive and maximized their own value.
The new pattern of brand – the “maximization of human value” embodied in the ecological brand system realizes the maximization of user value on the basis of the maximization of employee value through the value cycle of innovation value → transmission value → sharing value.
“What users need is not a kitchen, but food”. After gaining insight into the real needs of users, Zhang Yu, a maker of Haier food network, cooperated with Zhang Weili, a roast duck chef, and other ecological parties. Initially, through the interconnection of smart ovens and refrigerators, they provided users with a food experience scene of “one click roast duck” at home. After more than 100 iterations, they provided users with skin roast duck A variety of “one click roast duck” experience scenes such as fat reduced roast duck have developed into a food Internet of things ecology in the prefabricated vegetable industry, creating a “fourth dining scene” for users. Since the launch of “one click roast duck” in November 2020, the food network has sold more than 300000 roast ducks. It has become the “third largest roast duck store” without stores through “selling roast duck in oven”.
The first mock exam of the pattern is the maximization of human value embodied in the “one person one in one” mode. It is to maximize the value of employees in the maximization of user value and drive the ecological parties to stampede in order to maximize the value of each ecosystem through the core drive of “chain group contracts and value added sharing”.
The first mock exam of human value maximizes the value of human beings and breaks through the boundaries of enterprises. The maximization of the value of the ecological parties is achieved through the “chain group contract, value added sharing” drive. Taking the chemical industry enabled by Haier CAOS industrial Internet platform as an example, it has solved the pain points and created value for the government, parks and enterprises.
The government side, taking Shandong Province as an example, has built a rapid response decision-making system by building a “smart chemical comprehensive management platform in Shandong Province”, which can put forward reference opinions on industrial chain reinforcement and chain extension.
At the end of the park, taking Tancheng Chemical Industrial Park as an example, with the empowerment of CAOS, the safety risk control of the park has been improved by 50%, the labor investment has been reduced by 45% compared with the original, and the emergency command efficiency has been improved by 50%, realizing the intelligent management of the park; Provide support for industrial adjustment and precise investment promotion
On the enterprise side, take Tianyuan Group as an example. The group cooperates with CAOS industrial Internet platform to jointly build China’s first Shanghai Chlor-Alkali Chemical Co.Ltd(600618) industrial Internet platform. By enabling the platform, Yibin Tianyuan Group Co.Ltd(002386) ‘s Haifeng and Rui plants have reduced the proportion of troubleshooting by 50%, improved the efficiency of production data analysis by 83%, reduced the production energy consumption by 3%, and increased the effective production scheduling efficiency by 13%, effectively solving the problems of enterprise transformation and improving the overall digital level.
the best inheritance is forge ahead
Although the 37th anniversary of entrepreneurship is not a whole year, the 37th anniversary of Haier’s entrepreneurship will release rich information and great energy with a simple agenda. It declares to all walks of life that the best inheritance is forge ahead, and the innovative vitality of forge ahead comes from the inheritance of entrepreneurial spirit. At the memorial meeting, Zhang Ruimin personally wrote a message to encourage Haier makers around the world not to forget their original intention, so that they can always win.
At the 37th anniversary of Haier’s entrepreneurship, the leadership team of the new board of directors of Haier Group made its collective debut for the first time. Tan Lixia, vice chairman of the board of directors and executive vice president, presided over the meeting, Liang Haishan, vice chairman of the board of directors and President, delivered a speech, and Zhou Yunjie, chairman of the board of directors and CEO, delivered a speech on the anniversary. In their speeches, they all stressed that they should carry forward the entrepreneurial spirit and integrity of the older generation of entrepreneurs such as Zhang Ruimin, Yang Mianmian and Wu Kesong, and remain committed to continuous innovation to achieve Haier’s ecological leadership in the era of the Internet of things.
Haier’s ecological guidance has also been fully recognized by external experts. Zhu Hongren, executive vice president of China Enterprise Federation and China Entrepreneurs Association, said in his speech at the meeting that “the idea of ‘tropical rain forest’ and the important model of ‘chain group contract’ put forward by Mr. Zhang Ruimin have effectively responded to the paradox of large enterprises”; Chen Jin, Professor of School of economics and management and director of technology innovation research center of Tsinghua University, commented in his speech that Haier’s management model “has subverted and reshaped the management object, management subject, management boundary, management field, management model, management mechanism and management process in an all-round way, and has important guiding significance for the theoretical and practical circles of management in the world”.
In the round table forum, Chen Jin, Professor Wang Qin of the Chinese Academy of Social Sciences, Li Dasan, chief professor of the Business School of Nottingham University in Ningbo, and sun Xinbo, professor and vice president of the school of Business Administration of Northeastern University, took “chain group self emergence, self fission and self evolution driven by chain group contract” as the theme, combined with the smart cooking chain group entrepreneurship story shared by Zhang Yu of the food network in this link, The discussion further affirmed the role and value of chain group contract in Haier’s ecological leadership.
As Zhou Yunjie quoted the ancient Greek philosopher Heraclitus at the end of his speech, “people can’t step into the same river twice!” And in the Analects of Confucius, “son said in Kawakami: the passing is like a man!” As expressed in the two classics, the times continue to move forward. How to deal with the rapid changes of the times? Zhou Yunjie used “never forget the original heart, you can always” and “if you are careful, there will be no failure!” Two classics answered.
(Xinhua Finance)
