On December 4, the pot circle "Tongchuang · sharing" and the new product conference of Shenzhen pot circle food exchange were held in the north square of Zhuoyue Intown shopping center, Futian District, Shenzhen.
Guoquan Shihui will go south to seize the hot pot barbecue ingredients market in Dawan district. It plans to open 300 to 500 stores in Shenzhen and 1000 stores in Guangdong within three years. In 2022, stores will be opened in Hong Kong and Macao. On the same day, Wu Binde, general manager of Guoquan Shihui Shenzhen Branch, disclosed at the press conference.
The newly released eight Japanese and Korean barbecue series include heniu noble snowflake, heniu little magic cube, thick cut beef five flowers, thick cut beef oysters, etc; The hot pot ingredients include the newly listed Jintou Ba Nao snow fat cattle, the old gun hot pot seasoning, as well as a variety of meatballs, fish rolls, kiss intestines and all kinds of kebabs, so that consumers can taste the high-quality and cost-effective ingredients of "delicious but not expensive".
In addition, there are interactive games, brand story answers and online photos at the press conference; Cultural performances and interactive areas such as face changing, rap, sketch show and colored flag dance.
pot ring
let young people eat hot pot barbecue at home
With the ultimate cost performance, the pot circle food exchange has quickly made a world among the community residents. It has become a trend in the community circle to find the pot circle when eating hot pot and barbecue at home.
In the past, people wanted to have a hot pot barbecue, either eat out or buy their own ingredients. Many people are still not used to eating in a hot pot restaurant alone. Even if you are not afraid of trouble, it is also very troublesome to buy matching ingredients by yourself. Selecting, matching and processing ingredients, as well as ensuring the taste, are not so routine for the young people of the lazy family or other audiences.
Under the catalysis of the epidemic, consumers' demand for "home consumption" is rising. It is only a model of directly supplying hot pot barbecue ingredients to consumers, which is rare before the pot circle. With the development of the pot circle, the business of hot pot barbecue ingredients supermarket is rising in cities below the second and third tier, which is known as the next "hot money online Red" in the catering industry.
The position of the pot circle generally covers the door of the community. The pot circle shortens the psychological and physiological distance of people eating hot pot. With the ultimate cost performance, the pot circle food exchange has quickly made a world among the community residents. It has become a trend in the community circle to find the pot circle when eating hot pot and barbecue at home.
Turning to future planning, Wu Binde said: the pot circle is more like a public service provider providing food materials in the community. It is a "affordable community central kitchen". "We hope to make the transition from hot pot and barbecue at home to eating at home. At the same time, we will layout upstream and downstream and coordinate. Upstream, we will do more upward and deepen the standardization of goods. If we improve the operation efficiency of stores downward, the standards of stores, including the requirements for store operation, will also be higher."
national layout
it is planned to open 1000 stores in Guangdong in three years
Some experts pointed out that lazy economy, standardization of catering supply chain, epidemic situation and other factors make "eating hot pot barbecue at home" a market of hundreds of billions. The industry believes that the pot circle cuts into the household food market through hot pot and barbecue, which is very accurate. Wu Binde, general manager of Guoquan Shihui Shenzhen Branch, disclosed that Guoquan Shihui went south to seize the hot pot barbecue food market in Dawan district. It plans to open 300 to 500 stores in Shenzhen and 1000 stores in Guangdong within three years. In 2022, stores will be opened in Hong Kong and Macao.
For the theme of "co creation and sharing". Wu Binde said: Shenzhen is a new area for the pot circle, which needs to be jointly created by Shenzhen's partners, franchisees and consumers. At the same time, the pot circle also wants to share its products with the people all over the country. Guangdong, Hong Kong and Macao, including Guangdong, is one of the most important consumer markets in China. The consumption capacity of Guangdong urban agglomeration in the Great Bay area of Guangdong, Hong Kong and Macao is amazing, and the overweight layout is the top priority of the pot circle and food exchange.
In June this year, Guoquan food exchange entered the South China market and Shenzhen Branch was established, which made a substantive step in the South China strategy. With the improvement of the market's recognition of pot circle food exchange, its market layout in South China has also entered the fast lane. After more than four months of development, the number of stores has exceeded 100. The company will further increase the allocation of market resources in South China, and the overall layout of pot circle food exchange in East China, central China, South China and North China will be more perfect.
In 2017, the first hot pot ingredients supermarket in Guoquan opened in Zhengzhou, Henan Province. After four years of development, the pot circle has been upgraded to a new species of community catering digital retail, and the categories of food materials have been continuously expanded. At present, 8000 + stores and apps have covered hot pot, barbecue, brine, instant food, fruit and other categories, and more than 8000 stores are mainly distributed in the community nearest to consumers, and one pot circle community store is opened for every 2000 households.
buyers search the world for good ingredients at the source
create "community central kitchen"
Why is the pot circle so popular? The consumption mode of "eating hot pot at home" is rising day by day, which is undoubtedly the positive driving force of the pot circle. Pot circle stores are mainly distributed around the vast county and township sinking markets and urban communities. One pot circle community store can be opened for every 2000 households. At present, it has served 130 million families, covering 25 provinces and three municipalities directly under the central government. Provide the community Lbx Pharmacy Chain Joint Stock Company(603883) with a diversified, multi category, best quality, most convenient and cost-effective third home catering solution.
At present, the pot circle has established four food material R & D centers in Shanghai, Chengdu, Henan, Liaoning and other places, and more than 500 kinds of food materials sold in the stores are all from self-research and private brands. In the upstream, the pot circle cooperates with more than 600 ODM factories, of which 31 are listed companies, and more than 200 buyers search for good ingredients from the source for the pot circle around the world.
In terms of product safety, from the source to the warehouse and the store, the pot circle food exchange has been inspected and tested by more than a dozen control systems, and many measures have been taken to ensure the quality control quality. At the same time, Guoquan Shihui has 10 storage centers and more than 30 sub warehouse cold distribution logistics networks, connecting Guoquan Shihui terminal stores and production plants, forming a standardized logistics of refrigeration, normal temperature and freezing, which can meet the transportation capacity demand of dishes the next day.
In July this year, the general office of the Ministry of Commerce and other 11 departments issued the guide to the construction of a quarter of an hour convenient life circle in cities, which put forward the vision of building "hundreds of cities and thousands of circles" and building a "community central kitchen", which is also a pot circle and food sink. While developing the convenience economy of the community, the pot is eating Kwai to make quick efforts to enrich the dining scenes.
Delicacy circles said that as one of the strategic categories of the pot, the Kwai Chi cuisine is also a regional restriction to further break the food. "In the future, the innovative pot circle will also be extended from the initial hot pot barbecue to various categories such as convenient self heating and Chinese food preparations. New products will also be launched according to the taste culture of different regions, seasons, festivals and other specific times."
In the pot circle, consumers can get a complete set of new multi scene mature home catering solutions. For example, in December this year, Guoquan Shihui will launch a new year's Eve dinner series to enrich the category of "eating at home".
(times weekly)
