On December 22-23, 2021, the “Aowei cloud 2021 digital ecology conference” with the theme of “data creates value” was successfully concluded in Beijing. The conference was hosted by Aowei cloud (AVC) and the strategic cooperation of “big country brand”, with the joint support of China electronic video industry association, China Household Appliance Association, China household appliance business association and China Hardware Association.
For the promotion of the ecological integration of household appliances, Xu Wenli, deputy director of the electronic information department of the Ministry of industry and information technology, said that in the era of economic globalization, as an important part of the electronic information industry, the field of household appliances and consumer electronics still needs continuous breakthrough, innovation, acceleration and deepening the integration with some industries in other fields, technology integration Market integration to drive the continuous growth of market demand in other fields.
Wen Jianping, chairman of Aowei cloud network, pointed out that since its establishment in 2007, Aowei has changed from a simple retail market research institution to a fast, wide, specialized, refined, deep and good data comprehensive solution service provider. At present, there are three business areas: household appliances and cookers, industrial chain, real estate and home, covering a complete industrial chain. In the future, based on a professional talent team, Aowei cloud network will fully grasp the opportunities of the capital market, realize the transformation of Aowei to a greater extent in 3-5 years, and grow into a big data company with the most decisive influence and core data quality in the whole industry, and continue to be highly recognized by the market.
At the meeting, ovicloud released the full scene data ecosystem. It is reported that the small programs and apps that have been launched on Ovid cloud are products that have decisive supporting significance for Ovid’s future growth. At present, 250000 users have been accumulated; In the big data solution, Han Yu, vice president of Aowei cloud network, focused on the newly launched product – Jipu sales customers. Jipu sales customers will better help home appliance enterprises do a good job in online operation and cope with the pressure of online transformation through their own technical ability; At the same time, Aowei is fully developing the industry agile analysis platform, which can realize simple and efficient data prediction.
At the conference, ovicloud also released the white paper on the new ecology of China’s home appliance retail industry from 2021 to 2022. The white paper analyzed the current China’s home appliance retail industry in detail from three dimensions: the cyclical inflection point of China’s home appliances, the ecological characteristics of China’s home appliance market under the new cycle, and the development forecast of China’s home appliance market from 2021 to 2022, This paper interprets the demand stratification, product matrix, competitive logic and channel ecology under the new cycle, points out the future development opportunities of China’s home appliance market, points out that the kitchen scene ushers in continuous capacity expansion opportunities, mutual drainage between products, high-frequency products drive low-frequency products, consumption continues to upgrade, brings sales opportunities of high-end and high-quality products, activates private traffic The new retail model brings new opportunities for efficiency improvement, flow cycle, popularization of low-permeability products and upgrading of household appliances to the countryside, providing data support for industry development and enabling industry development.
(Shanghai Securities News · China Securities Network)
