Huawei, which has repeatedly stated that it does not build cars, has never stopped its pace in the field of car building. On December 23, at Huawei’s flagship new product launch in winter, the first medium-sized luxury electric extended range SUV under AITO brand “AITO ask the world M5” was officially launched. This car is another crystallization after the deep integration of Chongqing Jinkang xilis and Huawei.
Thales has further cooperation with Huawei
On April 19, at the 19th Shanghai auto show, Thales and Huawei reached in-depth cooperation, and the two sides will deeply integrate technology, products and channels. On site, as the first product jointly built by both parties, Thales Huawei smart sF5 was officially listed. Subsequently, the car quickly spread into Huawei stores.
On December 2, AITO was officially released as a new high-end smart car brand of Chongqing Sokon Industry Group Stock Co.Ltd(601127) Salis in Chongqing Liangjiang smart factory. At that time, Xu Lin, President of Cyrus (rotating), explained that behind the “one word difference” between AITO and auto was the profound change of travel concept. We will be committed to every user to build a new high-end smart car, bring intelligence into the car and make the car smarter. At the same time, Cyrus also announced that it will build more than 1000 flagship stores, experience centers and user centers with Huawei next year.
More than half a month later, AITO’s first model landed at Huawei’s new product launch. The AITO M5 launched this time is different from the previously cooperated xilis Huawei smart sF5. It is a new model designed by Huawei’s industrial design team and software team in the whole process.
The biggest highlight of this car is that the new car is the first model based on the new pure electric drive extended range platform (de-i) and the first model equipped with harmonyos intelligent cockpit. The endurance mileage under CLTC comprehensive condition reaches 1242 km and the acceleration time of 100 km is 4.4S.
Yu Chengdong, managing director of Huawei, CEO of consumer BG and CEO of smart car solutions Bu, said at the press conference that harmony OS smart cockpit has broken the information gap between different devices, so that the vehicle is no longer an island, but a super terminal that can seamlessly flow with people, mobile phones, smart homes, smart watches and so on.
The new car is full of Huawei elements. This set of intelligent cockpit includes many technologies such as intelligent voice interactive system called Xiaoyi, on-board map petal maps and all-round digital car keys. In addition, the new car also has the audio system of Huawei sound, Huawei supercharge charging technology, etc.
It is reported that this car will be produced in Chongqing Liangjiang smart factory of Thales and will be displayed in 180 Huawei stores in 42 cities. From January 20 next year, new cars will be opened for test drive and reservation.
Yu Chengdong said that Huawei focuses on the whole scene Smart Life strategy, empowers the automotive industry with more than 30 years of ICT technology and leading smart travel experience, brings the digital world into every car, and helps car enterprises build and sell good cars. As the latest witness of Huawei’s continuous innovation and professional strength, this car will open a new era of smart travel.
“made in Chongqing” cars are being labeled as “high-end”
Not only AITO, but also Chongqing Changan Automobile Company Limited(000625) , Huawei and Contemporary Amperex Technology Co.Limited(300750) jointly launched avita, a high-end intelligent electric vehicle brand, in mid November. Avita technology’s first high-end intelligent electric medium-sized SUV, avita 11 has a range of at least 700 km and an acceleration of 0-100 km / h in less than 4 seconds.
At present, avita technology has carried out diversified layout in Chongqing, Shanghai and Munich, Germany. Among them, Chongqing is the global vehicle planning, R & D and manufacturing center, Shanghai is the global brand and software R & D center, and Munich is the global design center. In terms of production and sales channel laying, avita’s self built intelligent flexible production line is located in Chongqing, which can achieve an annual production capacity of up to 350000 vehicles to meet the sales channel planning of 100 cities in the first year.
According to the analysis of industry insiders, both models have the strength to “challenge” the world’s top high-end electric brand.
The relevant person in charge of Chongqing Municipal Commission of economy and information technology said that car enterprises such as Chang’an, Xiaokang, great wall and Lincoln have recently established high-end brands or introduced high-end product sequences in Chongqing. With the launch of a series of new products, these enterprises have made great progress in quality, technology, price and brand value.
At present, the proportion of vehicle products priced at more than 100000 yuan in Chongqing has increased from 30% in 2017 to more than 40%. Lincoln adventurer, Changan Ford EVOS and other models are intensively launched, which is considered to be a landmark event that Chongqing has gradually become a leading region in the high-end development of China’s automobile industry, especially its own brands.
In the Shanxi Guoxin Energy Corporation Limited(600617) automobile market, the current competition is mainly concentrated between independent brands and new car manufacturers. With the upgrading of market consumption, the competition in the medium and high-end market is becoming more and more fierce. In the view of Cui Dongshu, Secretary General of the Federation, independent new energy brands have considerable development potential in the future.
According to the relevant person of the Municipal Commission of economy and information technology, Chongqing will support leading enterprises to concentrate high-quality resources through high-end brand construction, and support Chongqing Changan Automobile Company Limited(000625) and Xiaokang to strengthen cooperation with it and Internet enterprises such as Huawei and Alibaba. In the future, Chongqing factories such as Beijing Hyundai, SAIC GM Wuling and Great Wall will be guided to put into production high-end products, jointly sounding the “charge” of high-quality development of Chongqing automobile.
(upstream News)
