"The digital RMB pilot activity has a long-term effect on users' low-carbon behavior". Recently, when attending the 7th Beijing Financial Forum, Bao TA, vice president of meituan, revealed that since meituan launched the digital RMB carbon neutralization pilot, nearly 2 million users have opened digital RMB personal wallets and actively used digital RMB for green riding, resulting in fruitful carbon reduction results, "This proves that the new technological innovation represented by digital RMB will become an important breakthrough for carbon neutralization to enter the scene of users' daily life".
In September this year, meituan launched the first digital RMB carbon neutralization pilot around the green and low-carbon travel scenario. It is understood that this is also the first non threshold inclusive activity open to all users since the digital RMB test. Residents of nine pilot areas such as Beijing, Shanghai, Shenzhen and Chengdu can sign up to participate in activities and ride shared bicycles free of charge with digital RMB. The accumulated riding times can also be exchanged for more digital RMB rewards to pay for subsequent riding expenses, thus forming a virtuous circle of "more low-carbon riding, more carbon emission reduction and more red envelope rewards".
According to Baota, in the three months since the launch of the pilot activity, meituan bicycle digital RMB pilot activity has attracted more than 8 million users to sign up, of which nearly 2 million users have newly opened digital RMB personal wallets, generating more than 42 million green riding kilometers. Compared with driving fuel vehicles, the carbon emission reduction under the same traffic volume is about 11400 tons. "These data prove that in addition to simple payment and consumption, digital RMB also carries more green and low-carbon social value. The carbon neutralization pilot of digital RMB has a positive effect on popularizing low-carbon behavior".
In view of its remarkable effect in advocating a green and low-carbon lifestyle, in mid December, meituan announced to further expand the scope of incentives for the carbon neutralization pilot of digital RMB. On the meituan platform, whether users choose not to use disposable tableware when ordering takeout, purchase fresh food, choose to use environmental protection bags for green self delivery, or buy e-tickets online, reduce paper and plastic for train tickets, as long as they participate in green and low-carbon consumption, they will be able to obtain a certain number of digital RMB rewards.
"We judge that the new technological innovation represented by digital RMB will become an important breakthrough for carbon neutralization to enter the scene of users' daily life," Baota said. Focusing on this direction, meituan upgraded the carbon neutralization pilot of digital RMB under the guidance of the digital currency Research Institute of the central bank in December, Positively encourage and guide the low-carbon behavior in the whole scene of "eating, drinking, living and traveling" on the platform, so as to help digital RMB bring low-carbon lifestyle into users' daily life on the meituan platform.
The recent central economic work conference proposed to advocate a green and low-carbon lifestyle in the field of consumption. Baota said that it is the due meaning of Internet enterprises to practice the decision-making spirit of the central economic work conference and help green and low-carbon development. "In the future, under the guidance of relevant departments, meituan will take the promotion of 'all low carbon in food, drink, housing and transportation' as the direction of digital RMB pilot, carry out design based on low-carbon concept in more products and business lines, and strive to create value for users and contribute to social low-carbon development," Baota said.
(Zhongxin Jingwei)
