On December 23, 2021 mobile phone innovation week and the closing ceremony of the 9th mobile phone design competition – 2021 5g terminal Global Innovation Summit (the third) and the Swan award ceremony of the 9th mobile phone design competition were held in the cloud. At the meeting, the “Swan Award”, the highest award of China’s mobile phone design, was announced, and Migu reading app for the old version of Migu Digital Media Co., Ltd. won the “Best Mobile Phone Application Award”.
Swan award is an industry design Innovation Award for smart terminals, including smart phones, smart hardware, solutions, app development, etc. it is known as the “Oscar of mobile phones”. The mobile phone design competition is jointly sponsored by China Electronic Information Industry Development Research Institute, Guangdong Provincial Department of industry and information technology and Heyuan Municipal People’s government. With the theme of “win-win 5g era and innovative intelligent future” and the original intention of “building a benchmark, improving quality, educating ecology and promoting development”, it aims to focus on 5g development and terminal coordination in the first year of the 14th five year plan, Excavate the craftsman spirit in the intelligent era and discover the Chinese design of the unity of heaven and man, so as to promote the popularization of 5g application and the innovation of terminal industry.
Migu reading for the elderly focuses on the reading habits and reading needs of the elderly, integrates functions and resources, makes intelligent technology benefit the most elderly in the most friendly way, and promotes the elderly to better integrate into the digital and intelligent society.
In terms of interface layout, the old version simplifies the core high-frequency module contents such as bookstore, library, details and reading pages, which reduces the learning cost and use obstacles for the elderly and makes them more convenient to operate; In terms of interaction effect, combined with the changes of the physiological and psychological needs of the elderly, accurate design is carried out around the direction of simplicity and consistency, such as reducing complex interaction behavior and prolonging the operation feedback time, so as to give the elderly users enough reaction time. What’s more intimate is that the old version also provides AI listening service, which adopts the latest TTS technology to convert text novels into listening books in real time without real-life recording, so that each book can be both heard and read, completely liberating the eyes of the elderly.
As a leading enterprise in the digital reading industry, Migu digital media will continue to rely on the 5g technology advantages of China Mobile, gain insight into the reading needs of users of different ages, actively explore the integration and innovation of science and technology and digital reading, improve cultural service ability and meet the growing cultural needs of the people.
(World Wide Web)
