On December 22-23, 2021, the “Aowei cloud 2021 digital ecology conference” with the theme of “data creates value” was successfully concluded in Beijing. The conference was hosted by Aowei cloud (AVC) and the strategic cooperation of “big country brand”, with the joint support of China electronic video industry association, China Household Appliance Association, China household appliance business association and China Hardware Association. The meeting focused on the development of home appliances, real estate, home furnishings, industrial chain and environmental health. At the meeting, the government, associations, brand representatives of home appliance industry, real estate developers, top channel dealers, securities companies and financial institutions gathered together to discuss the ecological development road of home appliances and real estate industry and discuss the development plan of the industry.
Aowei cloud 2021 digital ecology conference is composed of “Aowei cloud 2021 digital ecology conference main summit”, and “2021 China intelligent display and innovative application industry conference”, “2021 Aowei cloud real estate smart home leaders summit” and “2021 China clean electrical appliance industry innovation and Development Summit”. The four venues cover home appliances, real estate, home Display, industrial chain, environmental health and other subdivided fields have created the first complete ecosystem in the field of smart home, opened up the hardware side, access side, policy side and platform side, and played the strongest voice of the home appliance industry in the year, enabling the development of the industry.
stick to the original intention, innovate and meet changes, and provide a new growth engine for the industry
With the upgrading of consumption, the market potential of household appliances has increased greatly. In addition, China has become a middle and high-income country, and there are great opportunities for the consumption upgrading of household appliances and household products. The data value of household appliances and household appliances industry will be further released to further build a platform for the ecological integration of household appliances.
For the promotion of the ecological integration of household appliances, Xu Wenli, deputy director of the electronic information department of the Ministry of industry and information technology, also mentioned in his speech that in the era of economic globalization, as an important part of the electronic information industry, the field of household appliances and consumer electronics still needs continuous breakthrough, innovation, acceleration and deepening the integration with some industries in other fields, technology integration Market integration to drive the continuous growth of market demand in other fields.
Xu Wenli, deputy director of the electronic information department of the Ministry of industry and information technology, affirmed the convening of this meeting. As a third-party big data organization deeply engaged in the industry for many years, ovicloud has assumed the responsibility of industrial ecological co construction, put forward the concept of ecological Conference for the first time in the household appliance industry, and brought together enterprises, channels, supply chains, supporting parties and even cross-border cooperation in the industry, It will have a far-reaching impact on the development of the industry.
From 2007 to 2021, China’s home appliance industry has experienced earth shaking changes, and the scale of retail market has grown from 445.2 billion yuan in 2007 to more than 800 billion yuan in 2021; At the same time, ovicloud is also thriving. Wen Jianping pointed out that since its establishment in 2007, Aowei has changed from a simple retail market research institution to a fast, wide, specialized, refined, deep and good data comprehensive solution service provider. At present, it has three business areas: household appliances and cookware, industrial chain, real estate and home, covering a complete industrial chain; In the process of development, Ovid cloud network continues to expand the monitoring scope and region, add new categories and new data monitoring dimensions, respond to market demand quickly and with high quality, and give professional insight suggestions and targeted solutions according to customers’ actual business needs.
At present, Aowei cloud network (AVC) has formed a business expansion model based on data products, with industry-leading SaaS big data products and professional big data technology solutions, monitoring data insight and research reports, big data technology services, special consulting, marketing services and other data insight and solution services across the whole industry and link, In the field of smart home big data in China, it has become widely representative and industry-leading. In the future, based on a professional talent team, Aowei cloud network will fully grasp the opportunities of the capital market, realize the transformation of Aowei to a greater extent in 3-5 years, and grow into a big data company with the most decisive influence and core data quality in the whole industry, and continue to be highly recognized by the market.
At the conference site, Aowei cloud network (AVC) released the full scene data ecosystem, from SaaS tools to the product layout at the technical solution level of big data, and from the real product business landing to the research of industrial and retail business, which explained the complete service mode and service capability of Aowei cloud network.
The small programs and apps that have been launched on Ovid cloud network are products that have decisive supporting significance for Ovid’s future growth. At present, 250000 users have been accumulated; In the big data solution, Han Yu, vice president of Aowei cloud network, focused on the newly launched product – Jipu sales customers. Jipu sales customers will better help home appliance enterprises do a good job in online operation and cope with the pressure of online transformation through their own technical ability; At the same time, Aowei is fully developing the industry agile analysis platform, which can realize simple and efficient data prediction.
At the same time, at the level of its own professional research ability, as the basic skill of Aowei, the insight and research system of Aowei cloud network has become the value point recognized by the enterprise with many years of data tools such as data model, data methodology and evaluation system. On the basis of industry research, Aowei is also actively expanding case consultation and project services for industrial chain research and projects. Through diversified research services, the whole internal system and ecology of Aowei cloud network gradually tend to be capable of a more comprehensive solution.
At the conference, AVC also released the white paper on the new ecology of China’s home appliance retail industry from 2021 to 2022. The white paper analyzed the current China’s home appliance retail industry in detail from three dimensions: the cyclical inflection point of China’s home appliances, the ecological characteristics of China’s home appliance market under the new cycle, and the development forecast of China’s home appliance market from 2021 to 2022, This paper interprets the demand stratification, product matrix, competitive logic and channel ecology under the new cycle, points out the future development opportunities of China’s home appliance market, points out that the kitchen scene ushers in continuous capacity expansion opportunities, mutual drainage between products, high-frequency products drive low-frequency products, consumption continues to upgrade, brings sales opportunities of high-end and high-quality products, activates private traffic The new retail model brings new opportunities for efficiency improvement, flow cycle, popularization of low-permeability products and upgrading of household appliances to the countryside, providing data support for industry development and enabling industry development.
innovate products, improve efficiency and build an open and intelligent life scene
As a strategic emerging industry focused by the state, the smart home industry has developed rapidly and is regarded as the next blue ocean and “tuyere”, in which smart home appliances play a vital role. In today’s intelligent era, smart home appliances have greatly improved our life experience and redefined the smart life of new residence to consumers.
Zuo Mozhi, vice president of Haier Smart Home Co.Ltd(600690) and head of the three winged bird platform, pointed out that Haier Smart Home Co.Ltd(600690) as a leader in the field of smart home aiot technology, has always had the manufacturing gene of quality pursuit, the service gene of user first, and the world’s leading ecological brand wisdom gene of the Internet of things, so as to provide consumers with a comprehensive scene ecological scheme, and the three winged bird has implanted a “smart chip” for home decoration, Let home realize the evolution from “intelligence” to “wisdom”, and accelerate the process of enterprise digitization.
At the same time, Haier Smart Home Co.Ltd(600690) has solved the problems of cumbersome, long cycle and low efficiency in the process of home decoration through customized home decoration trading platform, smart home resource integration platform and home decoration digital efficiency platform. It can achieve the visualization of the whole process of decoration and online real-time communication, make users feel at ease as shopkeepers, and provide practitioners with efficient digital tools, Realize people-oriented intelligent life and realize what consumers think is what they see.
With the advancement of the smart home process, the brand that can create and provide the ultimate life experience is becoming the first choice for Chinese families. With years of polishing in smart toilet products, technologies and services, Hengjie has a wide layout in the bathroom field and has become a representative brand in the smart toilet industry! Ding Wei, CEO of Hengjie group, pointed out that since its development in 1998, Hengjie has continued to uphold the concept of creating high-quality bathroom space for Chinese families, adhere to the improvement of product power driven by original R & D technology, and solve the pain points of Chinese consumers’ bathroom life.
In terms of technology, Hengjie has solved the problems that Chinese consumers’ use habits make family hardware more prone to oil and water stains, bathroom space does not separate dry and wet, and bathroom cabinets are in a humid environment for a long time. It provides customized bathroom technology and solutions for Chinese families. At the same time, it is supported by high-quality products and original technology to create high-quality products to meet the needs of Chinese families’ quality life.
break the traffic, activate users and promote the ecological integration of home appliances
At present, traditional home appliances account for less and less in the family life scene, and the boundary between home appliances and home appliances is becoming more and more blurred. With the development of the industry, the general trend of home appliance integration has been determined, and various enterprises have also made different investments and measures in home appliance integration to promote the process of home appliance integration.
Ding Wei, CEO of Hengjie group, Haier Smart Home Co.Ltd(600690) vice president, Zuo Mozhi, main of three wing bird platform, Wang Wei, deputy general manager of Hisense laser display Co., Ltd., Wang Xiaocheng, director of Changhong Meiling China user operation center, Tang Youqiang, VP of Gome, Qi Ying, general manager of Baotou Tongli China State Construction Engineering Corporation Limited(601668) Chen Liang, Secretary General of the interior design branch of the society, discussed around the “road of ecological integration under the integration of home appliances and homes”, and made in-depth discussions on new products of home appliance enterprises, user activation, breaking the traffic bottleneck, improving user experience, home decoration and other topics, so as to provide suggestions for the integration of home appliances and homes.
Although there are great differences between home appliances and home furnishings, we can see that both the home appliance industry and the home furnishing industry meet the needs of integration, and the integration of “home appliances, home furnishings and home decoration” not only adapts to the consumption habits of current users, but also conforms to the logic of commercial sales. It is a win-win situation for all participants in this ecology.
At the end of the conference, government departments made concerted efforts with various brands and channels to enable the development of home appliance industry, and put forward good prospects and messages for home appliance industry one after another. With China entering a new development stage during the 14th Five Year Plan period, the people’s yearning for a better life presents diversified, multi-level and multifaceted characteristics, which provides more possibilities for the future development of the home appliance market. I believe that through everyone’s efforts, the ecological road of the home appliance industry will embark on a brighter and broad road.
(caijing.com)
