Xu Wenli, deputy director of the electronic information department of the Ministry of industry and information technology, said at the "Aowei cloud 2021 digital ecology conference" recently that in the era of economic globalization, as an important part of the electronic information industry, the field of household appliances and consumer electronics still needs continuous breakthrough, innovation, acceleration and deepening the integration with some industries in other fields, technology integration Market integration to drive the continuous growth of market demand in other fields.
From 2007 to 2021, China's home appliance industry has experienced earth shaking changes, and the scale of retail market has grown from 445.2 billion yuan in 2007 to more than 800 billion yuan in 2021; At the same time, ovicloud is also thriving. Wen Jianping, chairman of Aowei cloud network, pointed out that since its establishment in 2007, Aowei has changed from a simple retail market research institution to a fast, wide, specialized, refined, deep and good data comprehensive solution service provider. At present, there are three business areas: household appliances and cookers, industrial chain, real estate and home, covering a complete industrial chain; In the process of development, Ovid cloud network continues to expand the monitoring scope and region, add new categories and new data monitoring dimensions, respond to market demand quickly and with high quality, and give professional insight suggestions and targeted solutions according to customers' actual business needs. The small programs and apps that have been launched on Ovid cloud network are products that have decisive supporting significance for Ovid's future growth. At present, 250000 users have been accumulated; In the big data solution, Han Yu, vice president of Aowei cloud network, focused on the newly launched product - Jipu sales customers. Jipu sales customers will better help home appliance enterprises do a good job in online operation and cope with the pressure of online transformation through their own technical ability; At the same time, Aowei is fully developing the industry agile analysis platform, which can realize simple and efficient data prediction.
The 2021-2022 white paper on the new ecology of China's home appliance retail industry released by ovicloud pointed out the future development opportunities of China's home appliance market, pointed out that the kitchen scene ushered in opportunities for continuous capacity expansion, mutual drainage between products, high-frequency products driven low-frequency products, continuous consumption upgrading brought sales opportunities for high-end and high-quality products, activated private traffic, and the new retail model brought efficiency improvement The new opportunities of flow cycle, the popularization of low permeability products and the upgrading opportunities of household appliances to the countryside provide data support for the development of the industry and empower the development of the industry.
(Securities Times)
