On December 2, the State Press and Publication Administration announced the “list of science and technology and standard innovation demonstration projects in the publishing industry in 2021”, and Sichuan Wenxuan online e-commerce Co., Ltd. (hereinafter referred to as “Wenxuan online”) subordinate to Xinhua Winshare Publishing And Media Co.Ltd(601811) of Sichuan Xinhua Publishing and distribution group successfully entered the science and technology application demonstration units in the list.
This is the second time this year that Wenxuan online has been on this kind of honor list. On July 29, 2021, the fifth China Publishing & Media Holdings Co.Ltd(601949) government award recognition meeting was held in Beijing. Wenxuan won the China Publishing & Media Holdings Co.Ltd(601949) government award advanced publishing unit award online.
In the past ten years, Sichuan Xinhua Publishing and distribution group and Xinhua Winshare Publishing And Media Co.Ltd(601811) take Wenxuan online as the pioneer, innovation as the driving force, adhere to digital empowerment and integrated development, and constantly implement the exploration of digital transformation.
seize the main position of online distribution and continue to maintain industry leadership
In 2008, book e-commerce rose soon. As the main channel of state-owned distribution, Xinhua Winshare Publishing And Media Co.Ltd(601811) foresight and insight into the potential wave of cultural consumption under the digital transformation, began to layout e-commerce business, and established Wenxuan online in 2010, opening the road of building and adhering to the main position of the main channel of network distribution for more than ten years.
Starting with multi-channel construction and supply chain capacity-building, Wenxuan has established Wenxuan online, successively opened stores on platforms such as Taobao and jd.com, and built e-commerce warehouses in Chengdu, Wuxi and Tianjin to build a relatively perfect industry supply chain service capacity.
For more than ten years, Wenxuan online has adhered to user-oriented and innovation first, making comprehensive layout and multi-point breakthroughs in the fields of publication global marketing, supply chain services, digital reading and so on. For the C-end where ordinary readers are located, Wenxuan online has a full media layout and multi scene operation, and establishes and improves the “whole network chain distribution” mode. While consolidating Kwai Chung network in Tmall, Jingdong and other e-commerce self operated platform operation, we should accelerate the layout of new Internet channels such as jitter and fast tiktok, and “short video + live” double grab, explore new path of content business, and form a pattern of complementary between traditional electricity supplier and new media channel, which is really “where readers are, where the network is.” It has effectively enhanced the voice and competitiveness of the main position of online distribution. Meanwhile, focusing on the emerging traffic entrance of wechat applet, we have built a “Wenxuan September” composite reading system, integrating multiple services such as recommended purchase of paper books, e-book reading, listening to audio books, and talking about books and videos, so as to meet the ubiquitous composite reading needs of readers.
For the b-end of publishing and distribution peers, Wenxuan online pioneered the “publication supply chain collaboration platform”, established an industry service platform with wide coverage, intensive and efficient, strong management and control, safe and orderly, realized multi-link and multi-agent information exchange and sharing, and provided data support for upstream and downstream business decision-making and efficient collaboration. Today, the “publication supply chain collaboration platform” has connected more than 1500 publishing units, covering Xinhua bookstores, private bookstores, library distributors and online stores in 28 provinces, municipalities and autonomous regions, serving the transformation and upgrading of the whole industrial chain. At the same time, Wenxuan online empowers new business with new technology, builds a leading business model of “new distribution channel” relying on big data and mobile communication technology, develops inventory sharing business, and provides better and more comprehensive services for all parties in the industry.
After more than ten years of practice and exploration, Wenxuan has opened up the whole link of product, marketing and supply chain, and has formed a publication network distribution service ecosystem with rich forms, wide market coverage, many communication contacts and channel control ability. By 2020, the online sales scale of Wenxuan has exceeded 4 billion yuan, and the annual dynamic sales of books has reached more than 1 million. The three major logistics warehousing and distribution systems in southwest, North and East China have radiated across the country. It has become one of the e-commerce enterprises with more professional strength in the China Publishing & Media Holdings Co.Ltd(601949) goods market, ranking third in the National Book e-commerce and first in the national e-commerce of Xinhua bookstore system, It has successively won the honorary titles of “digital publishing transformation demonstration enterprise” of the State Press and publication administration, “e-commerce demonstration enterprise” of the Ministry of Commerce, and “advanced publishing unit” of the fifth China Publishing & Media Holdings Co.Ltd(601949) government award. It is a key supporting backbone enterprise in the notice of the State Press and publication administration on strengthening the network development capacity construction of Xinhua Bookstore (gxq [2019] No. 14).
cultivate online people and goods yard to help the high-quality development of the main business
” Xinhua Winshare Publishing And Media Co.Ltd(601811) information construction started early, achieved outstanding results, and the planning was complete and effective, which strongly supported the development of the company’s main business.” The transcripts handed over by “Tianfu book fair · cloud world” for two consecutive years and the just concluded “double 11” Chinese Xuan online annotate the words of Luo Yong, Secretary of the Party committee, chairman, Xinhua Winshare Publishing And Media Co.Ltd(601811) Secretary of the Party committee and chairman of Sichuan Xinhua Publishing and distribution group.
Based on the massive user base accumulated by Wenxuan online for a long time, analyzing user portraits with big data and cultivating online people and freight yards is not only a comprehensive embodiment and centralized review of Xinhua Winshare Publishing And Media Co.Ltd(601811) informatization ability, but also a “fresh move” of Xinhua Winshare Publishing And Media Co.Ltd(601811) supporting the high-quality development of its main business with informatization and digital construction: in terms of consumption, according to user preferences and behavior characteristics, Mining and aggregating users’ favorite goods and interest content, and upgrading the marketing mode of people looking for goods and arrival looking for people through data penetration; In terms of product selection and operation, concentrate advantageous resources to ensure the quantity of core varieties and realize “more sales and longer sales”; The Tianfu book fair and “double 11”, a reading event participated by the whole people and created across circles, have become a reading field for Wenxuan online to gather with big data analysis and variety display.
As a leading national book fair in the western region, since 2020, the offline exhibition of Tianfu book fair hosted by Sichuan Xinhua Publishing and distribution group has innovated the exhibition form and added “Tianfu book fair · cloud world”.
In the “double 11” in 2021, Wenxuan online runs through the whole chain with strong and efficient supply chain service capacity, social and store coordination and efficiency, and the sales scale continues to grow. On November 11, the shipment order volume exceeded 300000 orders. In addition, it provides support for hundreds of partners in commodity organization, warehousing and distribution, marketing resources and so on. During the “double 11” period, more than 30% of the orders of cooperative online stores increased by more than 50% year-on-year.
2021 is the first year of the 14th five year plan. With the innovative development of Wenxuan online as an important starting point, Sichuan Xinhua Publishing and distribution group and Xinhua Winshare Publishing And Media Co.Ltd(601811) also take the informatization and digital construction as the top project during the 14th five year plan. “We should vigorously implement the company’s digital transformation strategy, take innovation as the driving force, digital empowerment and integrated development; treat information construction as a strategic, basic and supporting work of digital transformation; and take digital construction as an important starting point for ‘Strengthening the chain, upgrading the chain and extending the chain’.” Luo Yong, Secretary of the Party committee and chairman, Xinhua Winshare Publishing And Media Co.Ltd(601811) Secretary of the Party committee and chairman of Sichuan Xinhua Publishing and distribution group, said.
(Daily Economic News)
