On December 23, the awarding ceremony of 2021 “dream and interesting you in the east of the Forbidden City – Perfect World Co.Ltd(002624) cultural and creative campus design competition” was held in Jixiang Grand Theater, Dongcheng District, Beijing. The awarding ceremony was also released to teachers and students of participating institutions and all sectors of society through online live broadcasting such as the official number of Perfect World Co.Ltd(002624) Education Station B.
The competition was officially launched in September this year. More than 10000 groups of students from nearly 500 colleges and universities signed up for the competition in two months. With the increasing influence of the competition, it also attracted overseas students from Edinburgh University and Thailand Oriental University to participate and contribute. After the evaluation of expert judges, the four venues have selected more than 200 awards, including the first, second and third prizes, excellence award, Popularity Award, application design award, best cooperative college award and best instructor award.
(the picture shows Xiang Xudong (first from the left), director of Dongcheng District Bureau of culture and tourism, Beijing, Perfect World Co.Ltd(002624) senior vice president and spokesman and Perfect World Co.Ltd(002624) education chairman Wang Yuyun (first from the right) presenting awards to the first prize winners of the competition)
Xiang Xudong, director of Dongcheng District Bureau of culture and tourism of Beijing, said at the award ceremony that the competition brought young people closer to traditional culture with creative expression, enabled the brand “east of the Forbidden City” with cultural and creative thinking, and upgraded the regional cultural and tourism industry with IP thinking.
The award ceremony is not only a commendation, but also a collection of precipitation and thinking of the industry masters. At the forum of “new forces of digital culture and new future of traditional culture”, song Xu, deputy director of Dongcheng District Bureau of culture and tourism of Beijing Municipality, Perfect World Co.Ltd(002624) CEO Xiao Hong, Chow Tai Seng Jewellery Company Limited(002867) Wang Yi, general manager of Beijing Hebei region, Professor Kaikai of Communication Research Institute of Communication University of China, and Lei Ping, CEO of people’s culture and tourism, made an in-depth interpretation on the topics such as “the combination of digital cultural creation and traditional culture”, Expounded their own insights.
(the picture shows the forum discussion site)
The competition not only focuses on traditional cultural elements such as the Grand Canal culture, but also sets up a “dream, fun and you functional game” field to awaken young people’s awareness of environmental protection by means of functional games. The participating game works focus on issues such as carbon neutralization, carbon emission, desert governance, biodiversity and marine protection, It also attracted the active participation of high school students from Tsinghua affiliated high school international school and other high school students.
The competition actively explores the application of new technology and focuses on enriching culture with science and technology. The organizer opened the modular game editor and invited many colleges and universities across the country to participate in the use of augmented reality technology, showing the innovative playing method of culture + science and technology. The award ceremony showed the vivid practice of AR technology in the red dream field east of the Forbidden City.
The competition is characterized by “incubation”. The excellent design works of the first competition have been incubated by Chow Tai Seng Jewellery Company Limited(002867) , and some products have been sold in Chow Tai Seng Jewellery Company Limited(002867) online flagship stores. In order to better improve the incubation efficiency and market transformation, Perfect World Co.Ltd(002624) Holding Group signed the incubation cooperation strategic agreement with Chow Tai Seng Jewellery Company Limited(002867) and Beijing Huajiang culture group at the award ceremony, which is expected to incubate more excellent cultural and creative products in the future.
(the picture shows the signing ceremony of incubation cooperation strategic agreement)
At the end of the award ceremony, Dr. Xiao Hong, vice chairman of Perfect World Co.Ltd(002624) holding group, Perfect World Co.Ltd(002624) CEO and Perfect World Co.Ltd(002624) E-sports and platform business CEO, expressed the hope to build the competition into a big stage for the integration of culture and scientific and technological innovation, an incubator for various industrial partners and a booster affecting the real world.
(the picture shows Dr. Xiao Hong’s speech at the award ceremony)
2021 “there are dreams and interesting you in the east of the Forbidden City – Perfect World Co.Ltd(002624) cultural and creative campus design competition” is guided by the Publicity Department of Dongcheng District Party committee of Beijing Municipality, CO sponsored by Perfect World Co.Ltd(002624) holding group and Dongcheng District Bureau of culture and tourism of Beijing Municipality, China National Museum, Temple of Heaven Park, Beijing Bell and Drum Tower, Ming City Wall Ruins Park, Beijing enamel factory, Longtan Park, Ditan Park, China Art Museum It is co organized by Tongzhou District Museum of Beijing, E-sports branch of China Internet Service Industry Association and National Institute of international strategy for cultural development. It is a national event for college students nationwide and characterized by innovation incubation.
This competition includes four parallel venues: the Grand Canal cultural open venue, the red dream venue east of the Forbidden City, the everything living jewelry design venue and the dream interesting game venue with your function. It includes 19 design elements, covering different student groups of multiple majors, including graphic design, digital animation art, zhubao product design and so on.
The competition has attracted many enterprises and media institutions, including Perfect World Co.Ltd(002624) education, Chow Tai Seng Jewellery Company Limited(002867) , wacom China, ifaction, Yixian advanced technology, Perfect World Co.Ltd(002624) cinema, cgtn and so on, to jointly inject new vitality into the cultural and creative industry with the strength of the whole society, realize the commercial empowerment and value upgrading of excellent works, and make the enthusiasm and creativity of young people more than the competition.
At the same time of the awarding ceremony, the awarding ceremony of the public welfare project of “Book fragrance and dream building” was held to present awards to the pupils and instructors of Xikou primary school, mingshuihe Town, Arshan City, Inner Mongolia Autonomous Region who won the prize in the “happy Xikou village children’s dream city” painting competition. Many enterprises participating in the donation of high-quality children’s books, such as Perfect World Co.Ltd(002624) , were awarded the public welfare charity award of “Book fragrance and dream building”.
(China Economic Net)
