On December 23, Huawei released its first vertical folding mobile phone, Huawei P50 pocket. It is worth noting that the mobile phone is equipped with Hongmeng system, and the price is lower than 10000 yuan for the first time, reaching 8988 yuan.
At present, domestic mobile phone manufacturers have entered the market, and the field of medium and low-end folding screen mobile phones has become a new battlefield. The folding screen mobile phone launched by Huawei intends to win the fast-growing market share of medium and low-end folding mobile phones.
medium and low prices open a new round of competition
In fact, on November 17 this year, Huawei released the first folding screen mobile phone matex2 collection version pre installed with Hongmeng system.
It is understood that the price of this mobile phone is as high as 18999 yuan. Due to tight supply, this mobile phone was sold out when it was on sale, and the market circulation price once exceeded 20000 yuan. Previously, Huawei's first generation folding screen mobile phone Matex was fired at a sky high price of 100000 yuan.
Although the price is high, it has not affected its sales. The shipment of Huawei folding screen mobile phones has increased rapidly. According to Huawei's disclosure, as of the third quarter of this year, the shipment of its folding screen mobile phones in China increased by 200% year-on-year, ranking first in China.
However, throughout the first three quarters, most folding screen mobile phones on the market are expensive, and there are only a few models below 10000 yuan. With the launch of lower priced products by oppo in the fourth quarter and the entry of more domestic manufacturers such as glory and vivo, the price of folding screen will be lower next year. The field of medium and low-end folding screen mobile phones has become a new market occupied by mobile phone manufacturers.
Qunzhi consulting predicts that the global shipment of folding mobile phones will reach 67 million in 2025, and the folding track will show a rapid growth trend. The middle and low-end market was still in a state of insufficient competition, which has become a new track for mobile phone manufacturers.
"When domestic mobile phone manufacturers have entered the market, Huawei has launched new products and intends to seize the middle and low-end market in advance and further expand the market share. With the increase of shipments, it will also accelerate the penetration of Hongmeng system in the folding mobile phone market." Zhang Xiaorong, an expert of China artificial intelligence society, told the Securities Daily.
grasp the new air outlet of folding screen mobile phone
Accelerating the attack on the folding screen mobile phone market is very important for Huawei, which is expanding Hongmeng ecology.
According to the data released by Yu Chengdong, managing director and consumer CEO of Huawei, as of December 23, the number of Huawei devices equipped with harmonyos had exceeded 220 million, and the equipment shipments of Huawei ecological partners had exceeded 100 million, which combined had exceeded 320 million. Hongmeng has become the third largest mobile operating system in the world.
Huawei insiders told the Securities Daily: "at present, the rapid growth of the number of Hongmeng system equipment mainly depends on its penetration in mobile phones, tablets, home appliances and other terminals, and mobile phones are the main force."
In other words, Huawei is imperative for the future large-scale folding screen mobile phone market.
"At present, most mobile phone manufacturers have not made it clear that they will join Hongmeng ecology. Huawei Hongmeng's penetration in mobile phones mainly depends on the growth of its own mobile phone shipments, and it will certainly seize the opportunities in the folding screen mobile phone market. At the same time, the folding screen and Hongmeng system are a good combination. Because the folding screen hardware provides some new features, APP wants to adapt to folding Screen mobile phones need a certain amount of adaptive transformation. While upgrading Hongmeng system, it will synchronously transform the adaptability of APP in folding screen, reduce workload and improve experience. Not only for mobile phones, but also for tablet terminals. Hongmeng system will be better integrated with folding screen mobile phones, and is expected to drive the improvement of Huawei's mobile phone shipments. " Huawei MVP Ma Chao said in an interview with the Securities Daily.
(Securities Daily)
