In December 23rd, Kwai Kong Insurance Committee issued the "double 11" period of Taobao, tiktok, Jingdong, fast, and tremble five platforms of live consumption: nearly 30% anchor there was no compliance phenomenon, nearly 40% of live commodities did not meet the national standard. "Zhejiang," △ interview site
On the same day, Zhejiang Consumer Protection Commission interviewed five platforms and relevant anchors to report the problems one by one.
Reporters learned from Kwai Po on 23, from the Zhejiang Provincial Consumer Protection Committee, that the consumer selection Taobao 7 anchor, a lot of 4 anchor, Jingdong 2 anchor, fast 2 anchor, 2 voice anchor, 17, including the tiktok ranked the top ten Li Jiaqi, Wei Ya, Luo Yonghao, Sydney, Jill baby, Timor small crazy and other well-known anchor.
During the observation, it was found that five anchors of had problems such as exaggerated publicity, absolute advertising language and price comparison with other live broadcasting rooms. for example, when bringing goods in the live broadcast room of Tim xiaocrazy (with 8.386 million fans) on Taobao platform, he frequently mentioned other platforms and claimed that his price was low. In the cloud Live Room of pinduoduo platform (with 5.89 million fans), the anchor said that a brand product sold 100 million last year, ranking first in the whole network; With anti-aging, beauty and other functions; And frequently compared with other live broadcasting rooms, saying that other anchor live broadcasting rooms sell for 68 yuan and only need 59 yuan in their own live broadcasting room. If the boss does not agree with this price, the anchor said that the price difference will be made up by himself. In Kwai Tai's small shop (968 thousand of fans) in the live room of the fast food platform, the anchor was made to pull up his trousers and zipper when he introduced the product, revealing the indecent behavior of his navel. In addition, the whole product in the Kwai Wei seven (Xiao Xuan brother) live room (847 thousand of fans) failed to display the complete product according to the consumer requirements.
the consumer body inspection of Zhejiang Consumer Protection Commission purchased 80 batches , including clothing, footwear, fresh food, toys, electronic goods, etc. After purchase, a third-party authority is entrusted to test the commodity quality, identification label, physical and chemical indicators according to national standards.
After testing, it was found that among the 80 batches of samples, 29 batches of samples did not meet the national standards, and the non-compliance rate was 36.25%. Among them, there were 10 "three noes" products, 9 products whose quality did not meet the national standards (4 potential personal safety hazards), 7 materials and components did not meet the national standards (1 fake material), and 3 labels were not standardized.
Among them, the problem of "three no products" is found in many spate and Kwai Tai platforms. For example, the underwear and underwear purchased in the live broadcast room of mizhuoman (with 2.46 million fans) on pinduoduo platform, and the jacket and vest purchased in the live broadcast room of zhilaiyan Xuan (with 1.17 million fans) are not marked with the manufacturer's name and address, product name, product size and specification, fiber composition and content, maintenance method, product standard and safety category, It does not comply with relevant provisions of GB / T 5296.4-2012. On the suction platform of the Kwai Wei brother (seven), the name plate is not sold by the manufacturer or the responsible dealer, without the name of the manufacturer or the responsible dealer, the symbol or type of the inorganic code, the symbol of the power supply, the symbol without the power supply, the rated consumption current or the rated power consumption, and the relevant specification without standard requirements, which does not meet the GB8898-2011 regulations. After testing, it was found that there was no name, trademark or identification of the manufacturer or responsible underwriter, no appliance model or series number on the commodity body, which did not comply with the relevant provisions of GB 4706.1-2005.
In addition, commodity quality and material composition did not meet the national standards. A total of 16 batches were detected, accounting for 20% of the total number of samples purchased. for example, the upper pull-out strength of a Doudou shoe purchased in the live broadcast room of lieerbao (15.543 million fans) on Taobao platform is tested to be 17 n / cm, while the standard value is ≥ 70 n / cm (if the material is torn and the joint is not opened, the upper pull-out strength is ≥ 30 n / cm). A skirt purchased in the live broadcast room of family size women's wear (5.742 million fans) in the fifth quarter is called "polyester: 70, wool: 30", and the test result is "polyester: 100", which is not made of wool. After testing, it was found that the protection impedance of the power adapter was composed of a single element, which did not comply with the relevant provisions of GB 4706.1-2005 and GB 4706.10-2008.
Meanwhile, Zhejiang Consumer Protection Committee found 56 million 452 thousand irregular tiktok labels in the 1 batch and 2 batches of Taobao (Li Jiaqi: fans number: number of fans): the number of fans (10 million 534 thousand) in the live room of the rabbit.
Zhejiang Consumer Protection Commission pointed out that the observation found that there was still a lack of fruit in the live broadcasting room. For example, in the live broadcast room of crane caier (1185000 fans) on JD platform and yunyun (5890000 fans) on pinduoduo platform, it was found that the fruit was short in weight, and the net weight shortage rates were 14.4% and 12.9% respectively.
12 23, Kwai Hui Committee of Zhejiang province talked about Taobao, five tiktok, Jingdong, jitter and related anchors.
At the interview, Zhejiang Consumer Protection Commission reported the problems found in the experience and testing of each platform and anchor one by one, legal experts commented, and each platform explained the relevant problems.
The relevant person in charge of Taobao said that the commodities with potential problems have been removed from the shelves this time, and the corresponding merchants take the initiative to seal up, return to the factory or destroy the stock inventory, and will not carry out secondary sales. The platform has punished illegal anchors and merchants according to the rules. At the same time, the platform has linked businesses to make after-sales guarantee plans. The relevant person in charge of pinduoduo said that it had stopped broadcasting all the live broadcasting rooms involved for 7 days, clearly informed the merchants and anchors of the illegal reasons, and warned the merchants and anchors of their legitimate business. At the same time, remove relevant commodities that do not meet national standards, and require businesses to correct violations. The person in charge of JD said that it had notified the commodity sales merchants and anchors, and removed the goods involved from the shelves at the first time. The head of the shake voice said that the platform had taken measures to ban the corresponding commodities, and the tiktok of similar commodities was checked. The Kwai leader said he had forced the learning rules of the anchor and carried out examinations and put down the shelves of the involved products.
Cui Lijin, deputy director and Secretary General of Zhejiang Consumer Protection Commission said that all online shopping platforms and problem anchors should have a clear understanding of the existing problems, take the initiative, and maintain their original good intentions. Platform rectification should be "three in one" in attitude, speed and strength, timely improve platform governance, effectively increase the violation cost of merchants and anchors, and compact the responsibilities of all parties. Each anchor shall strengthen training and learning to ensure true and legal publicity. Businesses should fully protect consumers' right to know and provide good after-sales service. Zhejiang Consumer Protection Commission will pay continuous attention to the rectification measures for the self off shelf commodities mentioned by each platform, and immediately check whether all the commodities involved in non-compliance with national standards have been off the shelf, and whether there is a situation of first off the shelf and then on the shelf during the rectification period. For the commodities that have been sold to consumers that do not meet the national standards, Zhejiang Consumer Protection Commission will urge all platforms to come up with practical solutions. Finally, five platforms and relevant anchors are clearly required to submit a formal rectification report to Zhejiang Consumer Protection Commission within three working days (i.e. before December 28).
(China Central Television Finance)
