Yu Yang, chairman of Huaxin Securities: actively serve the national “double carbon” strategy and enrich the green connotation of brokerage culture construction

Industry culture is not only an important embodiment of the core competitiveness of securities companies, but also an important foundation for the high-quality development of the securities industry. In the process of industry culture construction, Huaxin Securities Co., Ltd. closely follows the pace of the times and national strategic deployment, focuses on the origin and keeps pace with the times.

“the organic combination of digital finance and green finance will be an important breakthrough for the development of the securities industry in the future.” Yu Yang, chairman of Huaxin securities, said in an exclusive interview with China Securities Journal that the company has laid a good digital foundation in the development of financial science and technology, and the talent echelon of green financial culture has been preliminarily completed, in the next step, it will give full play to the unique advantages of financial science and technology, especially in green finance, ESG investment and “double carbon” business arrangement, Cut into more financial technology elements, integrate the existing asset management, fixed income, brokerage and Jinke teams, and actively create “double carbon” financial products.

At the same time, Yu Yang said that he would pay attention to green responsibility and cultural mission in the company’s risk management culture. In terms of the company’s capital investment and business expansion, the products with green culture gene are deeply distributed, which truly reflects the leading role of the industry culture of securities companies.

inherit the green gene of the parent company

enrich the cultural connotation of the securities industry

Since the “double carbon” goal was put forward, the whole society and the whole industry have gradually formed a consensus, and all market players have taken the “double carbon” goal as an important part of cultural construction and put it into action one after another.

As an important financial intermediary and market subject in the capital market, securities companies take advantage of their professional advantages, capital advantages and information advantages to actively participate in the strategic actions to help achieve the “double carbon” goal in various forms, so as to better serve the real economy. For example, establish and improve their own green financial investment and financing system; Actively participate in the construction of carbon market and carbon financial infrastructure; By incorporating green financial elements into the cultural system, green financial cultural elements are integrated into management, business development and product creation.

Yu Yang said that Huaxin securities has always focused on enriching the connotation of cultural construction in the securities industry and has been deeply integrated with business expansion in the process of practicing cultural construction. The state has further incorporated carbon peak and carbon neutralization into the overall layout of ecological civilization construction, and the securities industry has vigorously carried out cultural construction, which has brought new opportunities for Huaxin securities to promote the construction of corporate culture.

“In fact, Huaxin securities has inherited the green gene of its parent company, Shanghai Instrument and electricity group, and imperceptibly integrated the elements of green ecological civilization into the construction of the company’s industry culture.” Yu Yang said that the company’s cultural concept of “compliance, integrity, professionalism and stability” contains not only the ESG concept, but also the green concept. For example, the concept of “specialty” is related to the energy conservation, environmental protection and ecology contained in the intelligent transportation, intelligent lighting and intelligent building of the parent company Shanghai Instrument and electricity group, with obvious green genes.

Huaxin securities has carried out a series of green finance research and business layout in the process of corporate culture construction in accordance with the guidelines of the ten elements of cultural construction in the securities industry and in combination with the connotation of “safety, green and efficiency” of the smart city building of the parent company Shanghai Instrument and power group, and achieved good social impact. In particular, since last year, the assistance work of the service series “double carbon” goal has been carried out closely around the company’s cultural concept, highlighting professionalism, responsibility and guidance. Inspired by the series of energy-saving and efficient physical operations of Shanghai Instrument and electricity group, Huaxin securities takes the research on green finance as the starting point, and pays more attention to the responsibility of green culture construction in the construction of corporate culture in the research of helping to achieve the “double carbon” goal.

“Serving the construction of smart city is the mission of Shanghai Yidian group, the parent company of Huaxin securities.” Yu Yang said that smart city construction includes smart buildings, smart transportation and smart lighting. It has obvious characteristics of energy conservation, environmental protection and social responsibility, and contains rich green elements. Relying on the platform of Yidian group and the core competence of group enterprises in the “smart city” solution and information technology industry, Huaxin securities gradually involves the green transformation and upgrading planning of industries such as green recycling system, green financial support, green industrial park and green energy supply, so as to help entity enterprises.

With the green industry advantages of the parent company, Huaxin securities has accumulated relevant cooperation experience in park transformation and industry city integration, deeply cooperated with the group around the goals of carbon peak and carbon neutralization, jointly connected with key customers and strengthened the landing of financial service entity model.

adhere to the combination with development strategy

carry the banner of green finance research

Huaxin securities is a company that attaches great importance to the construction of corporate culture. Yu Yang introduced that in the process of cultural construction, Huaxin securities always adheres to the principles of four “deep integration” and four “organic combination”, adheres to the deep integration of cultural construction with corporate governance, development strategy, development mode and code of conduct, and organically combines cultural construction with people’s comprehensive development, historical and cultural inheritance, Party construction requirements and professional capacity-building, In the process of cultural construction, we should keep up with the pace of the times and national strategic deployment, focus on the origin and keep pace with the times.

“Huaxin securities has a complete cultural concept system and strives to develop into a scientific and technological innovative financial service provider with specialization, characteristics, strong competitiveness and good risk control.” Yu Yang said that people-oriented, customer first, professional focus and value creation are the core values of Huaxin securities. Through a comprehensive talent training system, adhering to the customer-centered work deployment, taking a professional and characteristic practice path, and establishing a risk control system of compliance and integrity, Huaxin securities gradually transmits the enterprise’s cultural concept and cultural connotation and affects the behavior habits and ideas of the company’s employees, and outputs them into a cultural brand. The “double carbon” strategy has become a prominent direction in the cultural construction process of Huaxin securities, establishing the concept of green financial culture in the company and helping to achieve the “double carbon” strategic goal.

Time comes and goes, but time flies. Huaxin securities actively grasps the development opportunities of green finance and actively tries to be a pioneer in the concept and business development of green finance.

Yu Yang said that as early as 2018, Huaxin securities carried out the research on the development of green bond market. The special report on “green bond market development and investment choice” carried out by the company’s research department was specially distributed to each company employee for professional popularization of green finance through internal processes. It is understood that this was the first special research on green finance business carried out by the securities company in the whole industry in that year.

With the “carbon peak and carbon neutralization” on the agenda, Huaxin securities has actively arranged the “double carbon” research. In the application for project approval of the youth project of Shanghai Institute of Finance in 2021, the project “Research on the path and mechanism of capital market helping to achieve the goal of” carbon peak and carbon neutralization “submitted by Huaxin securities was approved. Huaxin securities is one of the few securities companies approved and also one of the few financial institutions approved with the topic of” double carbon “.

build a green gold culture construction platform

Under the guidance of the concept of green financial culture, the management of Huaxin securities is not passively waiting, but actively looking for cooperation and business opportunities.

On September 12, 2020, Huaxin securities signed a strategic cooperation agreement with Nanjing Zhongyan Green Finance Research Institute, and “Huaxin Securities – Zhongyan Green Gold Green Finance Research Center” was officially inaugurated. Zhongyan Green Finance Research Institute is the first professional and joint-stock think tank platform dedicated to the research in the field of green finance in China.

“This is the first securities firm in China to actively test the green ecological civilization work, and it is also the first securities firm in China to try to implant elements of green ecological culture in investment banking.” Yu Yang said that at present, under the framework of the strategic cooperation agreement, the cooperation between Huaxin securities and Academia Sinica has been fruitful. In the process of giving full play to their professional advantages, the cooperation mode is deepening, especially the results of relevant green financial cooperation, which have an increasing impact on the society.

At present, Huaxin securities and Academia Sinica have jointly compiled a series of ESG indexes of listed companies, and their influence has gradually expanded. In 2020, at the annual green finance summit in Jiangsu Province, the ESG series index of Zhongyan Huaxin listed company was officially released, indicating that Huaxin securities began to bear the responsibility of green culture in the process of business cooperation. This series of indexes include “esg100 index of Zhongyan Huaxin listed company”, “ESG financial 20 index of Zhongyan Huaxin listed company” and “ESG chemical 20 index of Zhongyan Huaxin listed company”. In 2021, Huaxin securities and Academia Sinica iteratively upgraded and improved the index system, updated the evaluation indicators and data sources, and expanded the series of indexes to the field of iron and steel industry.

In 2021, Huaxin securities formulated eight principles on the development of long-term ism, including “integrating the ESG concept into the investment framework and actively performing the social responsibilities of asset management institutions”.

Huaxin investment, a subsidiary of Huaxin securities, focuses on equity investment and layout of green environmental protection industries including waste power generation.

While practicing green culture, Huaxin securities has been actively carrying out green financial culture exchanges with the same industry from executives to grass-roots employees with an open attitude, and brought the advanced green culture construction experience of its peers back to the company for publicity and learning.

As a company with a sense of social responsibility, Huaxin securities has deeply penetrated the concept of green culture in its daily operation and development planning, organically combined its business development with environmental protection, social responsibility and corporate governance (ESG), and standardized the company’s operation and management activities with the ESG concept of green finance. The company also integrates the concept of green finance into the future development strategic direction and objectives as an important guide for the company’s strategic development, so that the company’s understanding of “double carbon” compliance and green finance is always maintained at a high level.

Through the construction of green financial culture and the strategy of research first, Huaxin securities has been at the forefront of its peers under the guidance of the “double carbon” strategic goal. Yu Yang stressed that the company will continue to enrich and improve the connotation of green finance culture. In the follow-up ESG investment field, the company will closely follow the market changes, base itself on the origin, and better play the role of industry culture leading the business.

(China Securities Journal)

 

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