Recently, Gome, which has been established for 35 years, officially announced the implementation path and key objectives of the whole retail ecological strategy, and sounded the “assembly number” of the whole retail ecology to its ecological partners.
On January 1, 1987, Gome’s first store was born in Beijing. From a small shop of less than 100 square meters on Zhushikou street in Beijing to more than 4000 stores across the country, Gome has grown into a giant in China’s retail industry.
Gome has experienced 35 years of history from entrepreneurship and struggle to the golden age, from the instinctive growth of enterprises to high-speed development, and then to comprehensive transformation and upgrading.
Zhu Hongren, Secretary of the Party committee, executive vice president and chairman of the China Enterprise Federation and China Entrepreneurs Association, said that the 35 year course is not easy for an enterprise to move forward in dealing with twists and turns and challenges; As a service-oriented enterprise closely related to people’s life, Gome should practice the new development concept, go hand in hand with more enterprises and create win-win results. While constantly striving for new business performance, Gome should pay more attention to social benefits and adhere to sustainable development.
Jiang Ming, President of China Chamber of Commerce, believes that Gome’s 35 year entrepreneurial history is also the epitome of the development of China’s private enterprises; China Chamber of Commerce has witnessed Gome grow step by step into a benchmark representative of Chinese private enterprises, especially Chinese retail enterprises.
As the founder of Gome group, Huang Guangyu said that Gome took advantage of the tide of reform and opening up to create a home appliance retail chain model; With its integration into the capital market, Gome and its partners interact and complement each other, turn competition into cooperation, and realize a greater pattern of integration and symbiosis; Now, with the implementation of the new development concept, Gome has deeply cultivated the home life track and built a full retail ecological sharing platform with user thinking, scientific and technological thinking, platform thinking and closed-loop thinking.
This time, Fang Wei, senior vice president of Gome retail, also revealed the implementation path and key objectives of Gome’s whole retail ecological strategy.
“Today’s Gome needs a new definition.” He said that today’s Gome’s “full retail ecological sharing platform” in the home life track is the core strategy of the second stage of Gome’s “home life” strategy. Its main implementation path is to build and aggregate six important platforms: online, offline, supply chain, logistics, big data & cloud and sharing.
It is understood that these six platforms not only operate independently, but also cooperate, help and empower each other to form a Gome ecosystem with full category, full scene, full channel, full link and full life cycle management of commodities; The six platforms are integrated to jointly build a “full retail ecological sharing platform”.
It is reported that in order to accelerate ecological development, major industrial companies of Gome Group signed contracts with hundreds of strategic partners through Wuxi Online Offline Communication Information Technology Co.Ltd(300959) linkage. In 2022, Gome will cooperate with 6000 well-known brands in the industry to realize cooperation with 200000 businesses.
Ding Wei, executive vice president of Gome real happiness company, and Wang Bo, CEO of Gome electric appliance company, also successively announced the launch of Gome’s 35th anniversary promotion activities. It is reported that online promotion will rely on professional buyers of “true happiness”. Offline stores will conduct multiple live broadcasts and other activities.
(Securities Daily)
