The online consumption of CBD in Beijing, Shanghai, Guangzhou and Shenzhen has developed rapidly, and the consumption transformation has achieved remarkable results

On December 21, a new book Seminar on the Central Business District Blue Book: Central Business District Industrial Development Report (2021), CO sponsored by Capital University of economics and trade and social science literature press, was held in Beijing.

CBD is a modern service industry agglomeration area, business big data concentration area, high-end building land intensive area and senior digital consumption distribution area. It is the economic growth pole of the city. The industrial development of the central business district often becomes the economic vane and barometer of the development of a city or even its region. The upgrading of consumption in the central business district and promoting high-quality development are of great significance to accelerating the formation of a new pattern of opening up, new economic transformation and steady new development.

Zhang Jie, the chief editor of the blue book and professor of CBD development research base of Capital University of economics and trade, said in an interview with Chinese economic reporters that the blue book takes "consumption upgrading promotes transformation and development" as the theme, and constructs the analysis framework of central business district comprehensive development index, regional radiation index, building economy index and business environment index, which is composed of general report, index It consists of four parts: thematic part and regional part, and a total of 11 reports are included. The report further improves various development indexes of CBD, and makes an in-depth analysis on key issues in CBD development and consumption upgrading of CBD.

The blue book selects 13 key cities' CBD for calculation and evaluation, including Beijing CBD, Shanghai Shanghai Lujiazui Finance & Trade Zone Development Co.Ltd(600663) cbd, Guangzhou Tianhe CBD, Shenzhen Futian CBD, Tianjin Binhai New Area CBD, Xi'an Chang'an Road CBD, Chongqing Jiefangbei CBD, Hangzhou Wulin CBD, Wuhan Wangjiadun CBD, Nanjing Hexi CBD, Chengdu Jinjiang CBD, Changsha Furong CBD and Shenyang Shenhe CBD.

Zhang Jie said that the CBD of typical Chinese cities has strong resilience to resist risks such as global economic development uncertainty and covid-19 pneumonia epidemic, and has developed steadily and made progress in recent years. At present, economic development and scientific and technological innovation have become the main driving factors to promote the development of CBD.

At present, Shanghai Pudong Shanghai Lujiazui Finance & Trade Zone Development Co.Ltd(600663) , Beijing Chaoyang District, Shenzhen Futian District and Guangzhou Tianhe District are in the leading development queue. Shanghai Pudong CBD has outstanding advantages in economic driving and business environment. There is an obvious trend of scientific and technological innovation and regional development of CBD in Beijing, Guangzhou and Shenzhen. The radiation index of Chaoyang District of Beijing, Jinjiang District of Chengdu, Yuzhong District of Chongqing and Jianye District of Nanjing has increased steadily for three consecutive years. The online consumption of CBD in Beijing, Shanghai, Guangzhou and Shenzhen has developed rapidly, and the effect of consumption transformation is remarkable. In recent years, China's CBD consumption has promoted industrial development steadily.

Especially from 2019 to 2020, online consumption and high-end consumption in local CBD will become highlights. Shanghai Pudong CBD has built an international consumption trend leading area, Beijing CBD has cultivated the main bearing area of international consumption center cities, and Guangzhou Tianhe CBD has built a global professional consumption market gathering place. Local CBD has led consumption and obvious transformation development trend.

Under the background of "two zone construction" of modern service industry expansion and opening-up demonstration area and Beijing free trade zone, Beijing CBD has become China's brand commercial landmark and high-end consumption area. At present, 90% of the world's first-line brands have stores in Beijing CBD functional area. Beijing's SKP international brand debut rate reached 38%, maintaining zero time difference with Paris, Milan and New York. In 2020, the sales volume of Beijing SKP single store will reach 17.7 billion yuan, realizing the "double first" in the world in terms of sales volume of high-end department stores and sales output per square meter.

The consumption transformation and upgrading trend of CBD in Tianhe District of Guangzhou is obvious. Under the influence of the epidemic, consumers pay more attention to health care, and medical and health care drugs continue to grow at a high speed. In the first quarter of 2020, the retail sales of Chinese and Western medicine commodities in wholesale and retail industries above designated size increased by 42.5% year-on-year.

Changsha Furong CBD has created nearly 1 / 2 of the tax revenue with 1 / 16 of the land in the region. In 2020, the core area will realize a fixed asset investment of 8.546 billion yuan, accounting for 23.32% of the whole area. It will realize a fixed asset investment of 3.165 billion yuan per square kilometer, a retail sales of social consumer goods in commerce and trade above the quota of 5.577 billion yuan and a tax contribution of 1.118 billion yuan.

(China Economic News Network)

 

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