Recently, the Ministry of industry and information technology issued the 14th five year plan for promoting the development of small and medium-sized enterprises (hereinafter referred to as the plan), which proposed that by 2025, the overall development quality of small and medium-sized enterprises will be steadily improved, the innovation ability and specialization level will be significantly improved, the operation and management level will be significantly improved, the service supply capacity will be comprehensively improved, and the development environment will be further optimized.
Reduce the financing pressure and financing cost of small and medium-sized enterprises
At present, small and medium-sized enterprises are facing difficulties such as high operation cost, difficult and expensive financing. Focusing on prominent problems, the plan defines 7 tasks and 9 major projects, forming a support chain from macro to specific. Taking the financing of small and medium-sized enterprises as an example, the plan focuses on improving the availability of financing and deeply implements the "financing promotion project for small and medium-sized enterprises".
Ji feifeng, a special researcher of Moganshan Research Institute, said in an interview with the China economic times that the healthy development and quality improvement of small and medium-sized enterprises are very important for the high-quality development of China's economy. The promulgation of the plan reflects the central government's great attention to the development of small and medium-sized enterprises. Firstly, the economic and social status of small and medium-sized enterprises has been promoted and recognized more widely. Secondly, the plan defines a series of targeted support measures, which will create a more healthy and beneficial development environment for small and medium-sized enterprises. For example, the plan proposes to improve the financing availability of small and medium-sized enterprises and deeply implement the "financing promotion project for small and medium-sized enterprises", which is a systematic and long-term key project. Starting from the financing supply, financing channels, financing costs and financing services, through policy optimization, market construction, encouraging innovation and improving supporting measures, Guiding social capital and government funds to increase support for small and medium-sized enterprises will greatly broaden the financing channels of small and medium-sized enterprises, enrich the financing products of small and medium-sized enterprises, and improve the financing service level of small and medium-sized enterprises, so as to reduce the financing pressure and financing cost of small and medium-sized enterprises and alleviate the capital anxiety of small and medium-sized enterprises.
Vigorously promote the digital transformation of small and medium-sized enterprises
Focusing on steadily improving the overall development quality of small and medium-sized enterprises during the 14th Five Year Plan period, the plan defines 9 key projects such as high-quality small and medium-sized enterprise cultivation project and small and medium-sized enterprise digital promotion project.
Small and medium-sized enterprises are the main force in the development of digital economy and the main battlefield of digital transformation. According to relevant statistics, 89% of small and medium-sized enterprises are in the exploration stage of digital transformation, and 8% of small and medium-sized enterprises are in the practice stage of digital transformation, with significant characteristics of automation and visualization. Only 3% of SMEs are in the deep application stage of digital transformation.
China Economic Times reporter learned that Zhendao group's AI SaaS based marketingforce intelligent marketing cloud platform (hereinafter referred to as "t cloud") is to build a marketingforce enabling platform for small and medium-sized enterprises, integrate the complete digital marketing environment into tools, scenarios and processes, and help small and medium-sized enterprises carry out digital transformation, Systematically solve the marketing pain points of global digital marketing of small and medium-sized enterprises, such as difficulty in intervention, operation and customer acquisition. Lang Jisheng, head of public relations of Zhendao group, told our reporter that t cloud is oriented to the global customer base of small and medium-sized enterprises and Ka large enterprises, which can fully meet the adaptive coverage of differentiated marketing business scenarios and diversified application scenarios. The project can be applied to FMCG, manufacturing, e-commerce and life services, financial services, health care, education and training and many other industries.
"At the beginning of 2020, a technology Siasun Robot&Automation Co.Ltd(300024) company contacted the T cloud products of Zhendao company. Before the cooperation, the promotion of the technology Siasun Robot&Automation Co.Ltd(300024) company on the Internet was blank. After the cooperation, Zhendao customer service helped the technology Siasun Robot&Automation Co.Ltd(300024) After the company builds its own website and completes the first step of promotion, t cloud provides comprehensive value-added services and automatically realizes the data and visual results in the background, such as promotion, re marketing, transformation promotion, word-of-mouth and other functions. A few months later, the technology Siasun Robot&Automation Co.Ltd(300024) company covered a wide range of information on the Internet, and its official website began to be visited by customers one after another. Through the use of T cloud products for several months, the technology Siasun Robot&Automation Co.Ltd(300024) company has exposed 38022 times on the Internet, generated 29075 traffic, 377 website inquiries, ROI (input-output ratio) of 1:3, and good results have been achieved in enterprise marketing. " Lang Jisheng said. T cloud helps the technology Siasun Robot&Automation Co.Ltd(300024) company not only solve the bottleneck problem of difficult promotion and low cost, but also help them open Internet promotion and intelligent marketing with efficient and convenient channels, and help enterprises with digital transformation.
"How to let the right products be deeply understood by the users who really need them has become a headache for many science and technology enterprises. In particular, the majority of small and medium-sized enterprises are limited by their own financial strength, so it is difficult to make large-scale marketing investment. In view of this pain, Zhendao Technology company has developed the AI SaaS core technology platform architecture on the basis of traditional Internet marketing, using machine learning and intelligence Algorithms, intelligent translation, semantic analysis, cross platform and other core technologies integrate the complete digital marketing environment into tools, scenarios and processes, enabling the majority of small and medium-sized enterprises to carry out digital marketing. It can not only reduce the marketing cost of enterprises, but also achieve better marketing effect. " Ji feifeng said.
Ji feifeng said that with a complete range of industries, rich products and a large number of small and medium-sized enterprises, China can seize the opportunities brought by the great development of digital technology, actively carry out digital transformation, give full play to the advantages of digital, and promote the overall high-quality development of China's economy while its own rapid development.
(China Economic News Network)
