Based on BMW’s excellent market performance in 2021, BMW Group plans to launch 26 new products in 2022, covering BMW’s main brand, BMW I and BMW M, mini, motorcycle and other segments.
In 2021, BMW Group cooperated with dealers to set a new sales volume in the Chinese market. Through digital empowerment to improve operation efficiency and implement the “customer-centric” operation strategy, BMW’s customer satisfaction indicators have reached the highest level over the years. At the same time, BMW continued to promote the dealer network upgrading project, carried out large-scale brand activities such as “Beijing global resort” cooperation, and further approached customers through digital platforms such as my BMW app to enhance the young, dynamic, innovative and sustainable development image of BMW brand.
In 2022, BMW will work simultaneously in the fields of fuel vehicles and electric vehicles. The flagship series will usher in the seventh generation BMW 7 series, BMW 8 series and X7 will also usher in important product upgrades, and the new BMW 2 series will also meet the expectations of fans with pure driving fun. BMW’s domestic model array will also usher in heavy products, of which two models have been publicized in the catalogue of the Ministry of industry and information technology.
BMW I brand will usher in a new peak in 2022. BMW ix3 will continue to lead the market segment after the mid-term transformation. The innovative BMW IX announced at the end of November will gradually complete the model combination, and the addition of three new products such as innovative BMW I4 will increase the BMW pure electric vehicle array to five. These products have BMW’s unique electric driving interest and give BMW brand green brand connotation.
In addition, 2022 will be the 50th anniversary of BMW M brand. BMW M will launch a series of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) brand activities. Mini brand will further strengthen the original spirit, unique personality and community culture with a variety of carefully designed personalized models. BMW motorcycle will also release three new cars, including a pure electric model.
The digital platform of BMW Group dealers will be further promoted and improved; The “leading innovation” project of dealer network will also be stationed in more dealers; The “BMW I experience store” specially built for BMW I brand will also be piloted in Beijing and Shenzhen.
China is the largest market of BMW Group in the world, and it is also the most dynamic and innovative market in the world. Focusing on electrification, digitization and sustainable development, BMW Group continues to meet the increasingly diversified and personalized needs of Chinese consumers with rich, perceptual and innovative products and high-end services.
(Beijing business daily)
