2021 will end in a few days. What should be used to record this year? Following the release of annual keywords, hot search and barrage on major platforms, Taobao, a national e-commerce platform, has also released a special annual list. After reading it, netizens said, "the smell of fireworks in the world this year is here."
On December 22, Taobao released the "top ten commodities of 2021", and the frequently searched Olympic champion "Yang Qian's same yellow duck hairpin", the overseas "enamel spittoon" at the beginning of the year, the popular drama "awakening era" and the "Wujing's same sportswear" seen every day in the expression bag were selected with high votes.
(Taobao released the top ten commodities in 2021)
Xu Yingming, deputy director of the Market Research Institute of the Research Institute of the Ministry of Commerce, said that the "top ten commodities in 2021" covers the daily necessities of ordinary people, carries the fireworks of this year, and is full of beautiful longing for life. At the same time, it shows that everyone is full of expectations for the return of "small happiness" in life.
"domestic goods" into the list keyword
It is understood that the top ten commodities of the year are the most representative national commodities based on the comprehensive indicators such as the sales volume, year-on-year growth rate on Taobao platform and the discussion heat of the network platform, which are voted by consumers, reviewed by the media and expert jury in multiple rounds, and finally selected.
In the selection process, more than half of the nominated commodities have obvious "domestic" labels. In mid July, a rare continuous heavy rainfall occurred in Henan, causing a series of disasters. Many domestic brands mobilized material assistance for the first time. Careful Netizens found that Hongxing Erke and other enterprises were not well-off, but still donated money and materials. Therefore, a large number of consumers poured into the live broadcasting room in a short time and placed orders to support domestic brands. Relevant research data from e-commerce platforms such as Taobao show that more than 80% of Chinese shopping carts are made in China.
The old objects of traditional Chinese goods are also "Yeqing back". Half a century ago, the necessary enamel spittoon for every household became popular overseas at the beginning of the year. It was mistakenly regarded by foreign netizens as "Chinese traditional fruit basket in the 1960s", and its value soared 40 times. When the news reached China, the sales of spittoons on Taobao rose sharply. In recent years, the "national three piece set" represented by national bed sheets, national enamel tanks and national spittoons has driven the return of nostalgic goods.
Consumers' enthusiasm for domestic products also spilled out of the shopping cart. Whether in the microblog comment area or wechat group, Wu Jing, dressed in plum blossom "China" sportswear, has become the best expression bag of the year.
top ten commodities of the year carry social emotions
The public mood of this year was ignited by the aerospace and Olympic Games.
The Chinese people's own space station has been put into use, setting off a national space fever and making this year a space year. On Taobao, the space mail service and space breeding roses launched by the official Taobao store of China Aerospace culture and innovation were "second light"; The sales of aerospace cultural and creative products such as space station building blocks and rocket models increased dozens of times year-on-year.
Generation by generation, the Olympic Games have become the trilogy of this young people's pursuit of the Olympic Games. Olympic champion Yang Qian's little yellow duck hairpin of the same type has repeatedly boarded the hot search, and has also become a hot money on Taobao. The card issuing industry belt in Yiwu, Zhejiang Province is at full power, with an average of 6 cards per second.
Taotong has also become the standard action of this netizen's pursuit of drama. Since the awakening era was broadcast, it has been hot searched on major platforms almost every day. The surrounding cultural and creative areas of the play also exploded rapidly. New Youth canvas bags, mobile phone cases and the same green shirts and robes of the characters in the play were once sold out.
This year, covid-19 vaccine was actively vaccinated, and everyone contributed one arm in succession. The off shoulder "vaccine package" to solve the pain point of sleeve rolling was warmly welcomed by women as soon as it was launched on Taobao. Vaccination has become a reason to buy clothes. In the field of clothing, chessboard, Klein Blue and other elements are also very popular.
Some people often ridicule that men's spending power is not as good as women's or even pets. This year, they counter attacked. Among the top ten commodities of the year, the "three new bankrupt brothers", represented by camping, fishing and surfing related equipment, have become a self-proof of men's consumption power.
I didn't surf the Internet for three days. I don't know what young people are talking about. In terms of leading the trend, this young people are doing well.
On the night EDG won the championship, almost half of the people in the whole network were celebrating in fancy expressions, and half were asking what EDG was. That night, two generations felt different defense breaking because of the same thing. E-sports mouse, E-sports seat, and even game fingertips have become popular on Taobao.
Temporary food has also become a new favorite of young people. In 2021, the anti waste food law was implemented, and nearly 4 million people bought temporary food on Taobao. Because it is cheap, safe, green and environmentally friendly, temporary food has attracted many die hard fans, and the huge consumer group has spawned a new 10 billion market.
Liu Xiyu, Senior Data Analyst of Zhiwei data, said that among the top ten commodities of Taobao in 2021, some commodities are in the same frequency as hot spots, which is behind the refraction of social emotions. For example, compared with the strong epidemic mark of last year's commodities, the top ten commodities in 2021 reflect the positive, optimistic and proud mentality of this netizen, and show a more vigorous and positive mood.
(caijing.com)
