On December 21, the third batch of centralized land supply in Hangzhou was transferred, and there was no first-class auction of 35 parcels of land, with a total transaction price of about 76.3 billion yuan.
it is worth noting that, unlike the third round of continuous cooling trend in other cities, the third round of soil auction in Hangzhou rose against the trend, nearly 70% of the plots hit the top, and the overall premium rate rose to 7%.
Industry insiders believe that the obvious warming of this round of land auction in Hangzhou is mainly related to the multiple positive effects such as the improvement of land auction rules, the adjustment of supply structure and the improvement of land parcel cost performance. In addition, it is also greatly related to the recent policy environment. It is expected that in the next third round of land auction cities, with the relaxation of land auction rules and the improvement of capital environment, the heat of land auction will rise to a certain extent.
24 plots hit the top
On December 21, the third batch of centralized land supply in Hangzhou was transferred, with a total of 35 parcels, a total construction area of 4.16 million square meters and a total starting price of 71.3 billion yuan.
The 35 plots of land auctioned this time, from Yuhang District to Gongshu District, have spread all over the popular areas of Hangzhou. The main urban area accounts for nearly 60%, attracting many real estate enterprises to bid.
From the perspective of regional heat, Gongshu District of the 12 plots traded, 11 bid to reach the top.
Among them, after 78 rounds of bidding, plots gs0407-b1 / B2 / s2-15, gs0407-r21 / B1 / b2-14 and gs0407-r21-13 of Shenhua unit in Gongshu District reached the ceiling price of 9.433 billion yuan, the floor price of 19400 yuan / m2 and the premium rate of 9.9%. They entered the lottery link and were finally shaken by Huarun. This land is the land with the highest transaction price in this round.
Yuhang District a total of two plots were sold. Among them, the plot of hangteng future community, unit yh-18 of Yuhang group, was won by Longhu and Zhejiang provincial trading and investment consortium with a base price of 8.824 billion yuan and a floor price of 14923 yuan / m2.
Of the four plots in Xiaoshan District , one was traded at a premium and three were rocking numbers. Among them, plot xscq1309-r2-46, Shibei unit, Xiaoshan City, after 26 rounds of bidding, reached the ceiling price of 2.826 billion yuan, the floor price of 23770 yuan / m2, and the premium rate was 9.7%. It entered the lottery stage and was finally shaken by green city.
Among the 4 parcels in Shangcheng District, , 3 reached the top, waved numbers, and 1 closed at the reserve price. Among them, plot r21-12 of Niutian unit reached the ceiling price of 4.253 billion yuan, the floor price of 28464 yuan / m2 and the premium rate of 9.81% after 38 rounds of bidding. It entered the lottery link and was finally won by CNOOC.
It is understood that in this round of local auction, China Resources won two plots with a total price of 12.275 billion yuan; There are 3 plots in Greentown, with a total transaction price of 8.322 billion yuan; The Binjiang consortium seized 4 plots with a total transaction price of 7.421 billion yuan. In addition, China railway construction, China Merchants consortium, Yuexiu and other real estate enterprises also made gains.
Finally, all 35 homesteads were sold, with a total transaction price of about 76.3 billion yuan. Among them, the quotation of 24 plots has been capped, entered the lottery link, and 9 plots were traded at the reserve price.
It is reported that nearly 70% of the land mass reached the top this time, which is basically the same as that in the first round. The market heat increased significantly compared with that in the second round, and the overall premium rate increased to 7%, an increase of 2 percentage points compared with that in the second round.
multiple profits make the land market warm
Unlike the third round of concentrated land auction in most key cities, the third round of land auction in Hangzhou bucked the trend and increased the willingness of real estate enterprises to take land.
For the reasons for the warming of Hangzhou land market, Shell Research Institute believes that it is mainly affected by the improvement of land auction rules, the adjustment of supply structure and the improvement of parcel price performance.
in terms of land auction rules, compared with the second round of soil auction, it is mainly improved in five aspects:
First, the upper limit of premium rate was lowered from 15% to 10%, leaving a certain profit space for real estate enterprises;
Second, the threshold for enterprises to bid has been lowered, and the restriction of more than one year for real estate development qualification has been cancelled;
The third is to cancel the restrictions on registered parcels. The second round of non competitive quality parcels can only participate in the auction of 5 parcels at most, and the third round of parcels will be completely cancelled;
Fourth, the payment cycle of some land parcels was extended from 8 months in the second round to 12 months, effectively ensuring the cash flow turnover of real estate enterprises;
Fifth, cancel the competition for quality parcels, and adopt fixed quality transfer to effectively improve the willingness of real estate enterprises to auction land.
In terms of supply structure, the third round of core urban areas is the main force for land supply, thus driving market attention. Compared with the second round of 30 parcels, only 7 parcels are located in the core urban area, and up to 20 parcels in the third round of 35 parcels are located in the core urban area. Among them, 12 parcels were launched in Gongshu District, 11 parcels touched the top, and the market attention returned.
In terms of the cost performance of the parcel, the starting price of some parcels was reduced in the second round and re launched in the third round, which effectively improved the cost performance and high bidding willingness of real estate enterprises. For example, in the second round of bidding in Shangcheng District, in addition to canceling the existing house sales and adjusting the proportion of public rental houses, the starting floor price decreased by 8.1% from 25169 yuan / m2 to 23129 yuan / m2, which significantly improved the cost performance. Finally, the parcel entered the peak lottery link.
Kerui research center also believes that the rise in the popularity of local auction is mainly affected by the obvious relaxation of local auction rules, the reduction of starting price of some plots, the rise of new house price limit and other multiple positive effects.
Among them, the land auction rules involve the restoration of the land listing system, the reduction of the upper limit of the premium rate, the reduction of the registration qualification requirements of real estate enterprises, the cancellation of "competition quality and restrictions on the sale of existing houses", and the delay of the time of land payment, so as to reduce the burden of land acquisition by real estate enterprises in many aspects. At the same time, the initial floor price of some plots has been significantly reduced, and the land acquisition cost of real estate enterprises has really decreased.
In addition, the upper limit of the average sales price of commercial housing built in many plots in the future has been increased compared with the current projects on sale in the plate, and the adjustment range of the price limit is wide, involving many plates in Hangzhou, with the increase range of unit price ranging from 500-2000 yuan / M2, especially in many plates such as genbei Niutian in Shangcheng District, Gongshu canal new town and North Xiaoshan City, In this way, the profit margin of real estate enterprises has been greatly improved.
Kerui research center also pointed out that in addition to the relaxation of its own local auction rules, the rise of local auction in Hangzhou is also greatly related to the recent policy environment. Recently, the people's Bank of China and the China Banking and Insurance Regulatory Commission jointly issued a notice to support high-quality real estate enterprises to register and issue debt financing instruments in the inter-bank market, The raised funds are used for mergers and acquisitions of risk disposal projects of key real estate enterprises, which undoubtedly brings a more positive signal to the capital end of real estate enterprises and boosts the confidence of the market to a certain extent. Therefore, looking forward to the next third round of land auction cities, under the relaxation of land auction rules and the improvement of capital environment, the heat of land auction will rise to a certain extent.
(brokerage China)
