Iqiyi announced that it will adjust the price of gold members from December 16, 2021, and the price of annual cards will remain unchanged. This increase is mainly for monthly cards and quarterly cards, with an increase of 9% - 20%. Among them, the increase range of Lianbao season card is the smallest, which is 9%; Ordinary monthly cards are up to 20%.
Iqiyi announced to adjust the price of gold VIP members. The monthly fee increased from 25 yuan to 30 yuan, the continuous monthly fee increased from 19 yuan to 22 yuan, the price of season card increased from 68 yuan to 78 yuan, and the price of ordinary annual card temporarily remained unchanged at 248 yuan.
For this price adjustment, iqiyi told the media that the subscription price of members of the video platform has been low, which has affected the healthy development of the industry.
Previously, according to the first financial news, some employees of iqiyi said that iqiyi was laying off employees, with the proportion of layoffs ranging from 20% to 40%, and the layoff compensation was temporarily paid by N + 1. As of press time, iqiyi has not responded to this.
According to sina science and technology news, iqiyi has laid off more middle-level (director level) this time. In addition, there are employees with long service life, older age and higher salary. The proportion of layoffs in spending departments, such as marketing, delivery and channel cooperation, is more than 30%, up to 50%. Almost all employees without probation are among the layoffs. The proportion of layoffs in the content department is about 30%.
The financial report shows that the total revenue of iqiyi in the third quarter of 2021 reached 7.6 billion yuan, a year-on-year increase of 6%; The net loss was 1.734 billion yuan, a year-on-year net loss of 1.176 billion yuan, and the loss increased by 47.45% year-on-year; By the end of the third quarter, iqiyi's subscription membership had reached 103.6 million, and its member service revenue had increased by 8% year-on-year.
In terms of cost, iqiyi's revenue cost was 7 billion yuan in the third quarter of 2021. Among them, as an important part of revenue cost, content cost expenditure was 5.3 billion yuan, an increase of 13% over the same period in 2020; Sales, general and administrative expenses were 1.2 billion yuan, a decrease of 9% over the same period in 2020; The R & D cost was 683 million yuan, an increase of 2% over the same period in 2020.
According to the annual report, the number of employees of iqiyi was 4794, 6014, 8577, 8889 and 7721 at the end of 2016, 2017, 2018, 2019 and 2020 respectively. It can be seen that before 2019, the number of employees of iqiyi showed an increasing trend, while in 2020, the number of employees decreased by 1168, a decrease of about 13.14%.
(zhonghua.com Finance)
