Following the price increase announced by food enterprises such as Li Jinji, Cha Cha and Wangwang, Rio cocktail parent company also publicly announced the price increase recently. From December 25 this year, that is, Christmas, the prices of its main products will be increased by up to 10%.
increase range: 4% – 10%
On December 8, Shanghai Bairun Investment Holding Group Co.Ltd(002568) issued an announcement on the price adjustment of the company’s products.
According to the announcement, based on the rising costs of main raw and auxiliary materials, packaging materials, labor, transportation and energy, as well as the rising costs caused by the company’s optimization and upgrading of products, in order to better provide consumers with high-quality products and services and promote the sustainable development of the market, the company has decided to adjust the ex factory prices of various series of products, The price increase of main products ranges from 4% to 10%, and the new price will be implemented according to the product price adjustment notice from December 25, 2021.
It is understood that this is the first time in Shanghai Bairun Investment Holding Group Co.Ltd(002568) past announcements to announce price increase measures. Shanghai Bairun Investment Holding Group Co.Ltd(002568) also said in this announcement that the price adjustment of the product may have a certain impact on market sales, and the impact of the price adjustment on the future performance of the company is uncertain. Please pay attention to the investment risk.
revenue in the first three quarters was 1.915 billion
According to public information, Shanghai Bairun Investment Holding Group Co.Ltd(002568) was founded in June 1997, mainly engaged in the development, production and marketing of flavors and fragrances. After the merger and reorganization of the Barkis liquor industry, it has become a company with double main business development for flavors and fragrances and pre cocktail. Among them, Shanghai Bairun Investment Holding Group Co.Ltd(002568) has become the top ten industry in the flavor and fragrance business. The field of pre mixed cocktails has become a leading brand in the industry with the drive of “Rio (Ruiao)” brand.
In March 2011, the company was listed on Shenzhen Stock Exchange.
Since 2015, the pre prepared cocktail business has been the main revenue source of Bairun. According to the third quarterly report data of 2021, the company’s operating revenue in the first three quarters of this year was 1.915 billion yuan, a year-on-year increase of 44.51%; The net profit was 563 million yuan, a year-on-year increase of 46.96%. Among them, in the first three quarters of the pre adjusted cocktail, the revenue was RMB 1.686 billion, a year-on-year increase of 42.22%, and the net profit was RMB 409 million, a year-on-year increase of 63.51%.
Although the performance is better, the increase in the company’s cost is not small. The third quarterly report shows that during the reporting period, the company’s operating cost was 641 million, a year-on-year increase of more than 57%, higher than the growth rate of 44.51% of operating revenue, and the gross profit margin decreased by 2.7%.
Source: East Money Information Co.Ltd(300059) choice data
Shanghai Bairun Investment Holding Group Co.Ltd(002568) said in the third quarterly report that during the reporting period, the company’s operating cost increased compared with the same period of last year, mainly due to the corresponding increase of the company’s main business cost with the increase of sales volume. It can be seen from the cost changes of the company over the years that the sales cost has always been the main expenditure.
The stock price rose by the limit on 9, and the investors shouted
In terms of share price, the trend of Shanghai Bairun Investment Holding Group Co.Ltd(002568) share price has been quite volatile since this year. In February this year, it was as high as 101.03 yuan per share, and then experienced a straight-line decline and shock climb, with the lowest share price falling to 56.21 yuan per share.
Affected by the news, on December 9, Shanghai Bairun Investment Holding Group Co.Ltd(002568) share price began to rise strongly, and the rise was closed within ten minutes of opening, with a rise of 10% to 68.22 yuan per share.
On the morning of December 10, Shanghai Bairun Investment Holding Group Co.Ltd(002568) also continued its strong momentum. As of the noon closing, it was reported at 68.97 yuan per share, with a total market value of 51.7 billion yuan.
In Bairun stock bar, investors are also boiling recently. They call it outbreak and satisfaction.
Some investors said frankly that “half a year’s correction has finally waited for today’s harvest”. Other investors asked whether the share price could reach 85 yuan.
Wind data show that 45 stocks received institutional buy rating on December 9. Among them, Shanghai Bairun Investment Holding Group Co.Ltd(002568) received the highest attention, won four institutional buy rating records, and ranked third with the highest expected increase (+ 64.17%).
(China Fund News)
