Text: south wind
With the increasing demand of consumers for intelligent automobile products, automobile enterprises are strengthening the development of intelligent vehicles. At the recent Guangzhou International Auto Show, many auto companies showed their intelligent “muscles” one after another. Some launched products equipped with four lidars and said “please don’t talk below four”. Smart cars have become an important track for car companies.
At the Guangzhou International Auto Show in 2021, Changan Ford’s new generation intelligent medium and large SUV EVOS was officially listed. Its Chinese name is “light chaser”, which means “chasing the light of technology and unlocking the light of life”. It inherits Ford’s century old sports gene, and also has a super sense of intelligence, allowing people to freely enjoy the beauty of science and technology.
EVOS is based on Ford’s new FNV intelligent Internet architecture, which can be said to be the “decision center” of the whole vehicle. 95% of the modules of the whole vehicle can complete the senseless OTA upgrade, covering the intelligent driving domain, intelligent cockpit and power related modules. EVOS shows a new image of the next generation of intelligent vehicles with its all-round intelligence composed of intelligent design, intelligent cockpit and intelligent driving.
create a new image of fuel vehicle with all-round intelligence
According to the 2021 white paper on China’s smart car competitiveness index issued by China economic news think tank in conjunction with Roland Berger, the top ten smart cars in the overall index are all electric vehicles, while many foreign brands that used to be very attractive in the field of fuel vehicles are now falling behind in the competitiveness ranking of smart cars.
When analyzing the reasons, Roland Berger believes that at present, the main engine manufacturers often focus on electric vehicles when pushing new models, and the new intelligent technology is mainly used in new models, resulting in more embodiment of the new intelligent technology in electric vehicles.
In fact, fuel vehicles can also be intelligent. Changan Ford launched EVOS with intelligent design, intelligent technology and performance advantages.
Approaching EVOS, you will first feel the intelligent design creativity of the “Wolong awakening” welcome system. When you approach the vehicle with the car key or Bluetooth mobile phone, the front and rear lights will be lit in turn, the 3D scale of the front grille will fluctuate like breathing, the hidden door handle will pop up automatically, the 7-color surround atmosphere lights in the vehicle will be lit one by one, and the startup animation will be displayed on the vehicle screen, making the vehicle full of ceremony.
After entering EVOS, face ID face recognition can help you log in to the vehicle system and remember your preferences for the configuration in the vehicle; The 1.1-meter-long ultra wide area HD giant screen, which is equivalent to 13 mobile phones and arranged together, runs across your eyes, combined with B & O echo wall, so that you can have a private IMAX Experience.
EVOS is an intelligent space with the ability of “mind reading”. It is equipped with a new generation of sync + 2.0 intelligent bank interconnection system. More than 70 kinds of semantic voice interaction seconds understand your needs; The visual virtual AI assistant “VPA intelligent partner” can also change different forms to match different driving scenes, making the human-computer interaction warmer; Gesture control provides great convenience.
The intelligent experience brought by social entertainment function is being paid more and more attention by consumers. On the EVOS’s car, not only can you watch movies, listen to music, listen to the radio, but also order takeaway, book tickets, hotel reservations, check tickets and train tickets. EVOS first opened the express payment function inside the car, and completed the multi platform payment process by voice control, such as Alipay and WeChat.
For a more comfortable in car experience, EVOS creates a warm and intelligent cockpit. AR navigation can help you make action decisions faster and more accurately. It has launched the driving assistance function, and the 27 inch high-definition large screen can realize the flexible switching of the whole screen and split screen, so as to meet the different needs of the driver and co driver and entertainment; During the rest, you can open the free secret environment mode, and the soothing music and soft atmosphere lights create a pleasant atmosphere.
In terms of intelligent driving, EVOS is also full of technological blessings. The whole vehicle supports L2 + level driving assistance, is equipped with Ford’s New Generation Co pilot360 intelligent driving assistance system, and has up to 23 sensors to create a leading visual perception system; Bluecruise active driving assistance function supports “quasi automatic driving assistance” in the speed range of 0-130km / h in specific sections; Customized ADAS maps can be updated in time through OTA upgrade; The driver monitoring system can monitor the driver status and ensure driving safety.
It is worth mentioning that Ford is the first automobile enterprise in China to realize the mass production of cellular vehicle Networking (c-v2x) technology. Through “vehicle road cloud” two-way communication, Ford vehicle road coordination system can timely push the traffic light information ahead, countdown, green wave speed, green light start reminder, red light running warning, traffic information broadcasting, electronic road signs and other information for you.
Intelligent design, intelligent space and intelligent driving, with the highlights of “three intelligences”, the highly intelligent EVOS of the whole car is also sincere. At this year’s Guangzhou International Auto Show, the price of Ford EVOS light chaser was finally set at 198800 yuan – 259800 yuan, which makes people have an intelligent fuel vehicle at a more people-friendly price.
play with the younger generation
With the intergenerational growth of consumer groups, today’s main car buyers have gradually migrated from the post-80s to the post-90s or even the post-00s. J.D., a global consumer insight and market research organization. Cai Ming, general manager of power China automotive products division, pointed out that the post-90s have grown into the main consumer of traditional fuel vehicles, accounting for 52%.
Cai Ming pointed out that affected by the growth environment, the post-90s have higher requirements for the charm of automotive products such as fashion, science and technology and intelligence, which requires auto manufacturers to introduce the forward-looking needs of the post-90s and even the post-00s into the product planning and development process as soon as possible, so as to ensure that the launched products can meet the needs of future consumers in a predictable manner.
Under the inevitable development law of intergenerational growth of the main car buyers, the key for brands to seize young consumers is to continuously grasp the preferences of the younger generation. Nowadays, young people have a great demand for driving their friends and family camping. For this generation of young people, cars are no longer a means of commuting, but an embodiment of a way of life.
How important it is to drive a car with enough space to travel with family or friends! Among the medium and large SUVs, EVOS has a long wheelbase of 2945mm and a body length of nearly 5m, which is ahead of the models at the same level. The super long body releases more space for legs and head. The rear passengers can stretch freely in the seats with soft materials, avoiding the congestion and cramping caused by small space during the long journey. Looking up, there is a large panoramic glass skylight, which can discover the amazing world anytime and anywhere.
An oversized trunk is also essential. We often see people on social networks with their families go camping with barbecue racks on weekends. Tents, tableware, food and barbecue racks need enough space to carry, and EVOS has a large trunk volume of 550L for you to go out and play with enough equipment.
EVOS also inherits the original performance advantages of Ford brand. It is equipped with the golden power combination of 2.0T EcoBoost engine and 8at transmission to output stronger power. It can accelerate 100 kilometers for 6.6 seconds, giving you a fast and smooth acceleration experience; The advanced sports flexible architecture highlights the sports performance. According to the preferences of Chinese consumers, Changan Ford gives users a quieter, more comfortable and smoother driving experience through chassis adjustment.
The user experience beyond expectations should not only come from the use of cars, but also from the purchase, maintenance and replacement of cars. Today, the post-90s have become the main force in car purchase, and the post-00s have also been “targeted” by many car enterprises trying to occupy their consumer mind. Whoever launches services closer to young people and more needed or cared about by young people may go to the next city first.
The post-90s grew up in the early stage of China’s Internet development. This generation has witnessed the rise of China’s Internet industry from the beginning. The post-90s are digital “aborigines”, with a deep brand of the Internet technology era. The post-90s, post-00s and other young generation pay attention to self-expression and self-identity. They are curious about trends and emerging things, are willing to try, and dare to embrace change.
The new forces of car making have brought digital and social marketing and service models. The value of the warm, humanized and social service model has been positively verified by the market. Service can become a brand feature, attract potential car owners and enhance user stickiness. Young people can spend everything online, including buying cars.
In the face of all this, Changan Ford has the courage to innovate itself and transform to digital in an all-round way. The offline showroom service process is paperless and digital. You will sign an electronic contract with the sales department to obtain all operation data in the test drive from the online and get the electronic test drive report; There is a member community with strong social attributes online. There is no problem reading information, interactive chat, exchanging points and expressing opinions and suggestions.
In order to give you a good consumption experience, Changan Ford decided to provide “genuine product guarantee”, “professional guarantee” and “quality guarantee” on the basis of the original “assured service”, “worry free service”, “comfortable service” and “intimate service”, promised not to use and sell fake parts and service products, provided professional maintenance solutions, did not force consumption, and repaired vehicle faults at one time. In order to give timely help, Changan Ford also continued to open night service for car owners, so as to let car owners see that as long as there is a need, Changan Ford will be there.
Inheriting Ford’s sports gene precipitated over a hundred years, following the trend of the times and making bold innovation, as a global strategic model born under “Ford China 2.0”, Ford EVOS pursuers will present you with a brand-new Chang’an Ford, a young Chang’an Ford and a Chang’an Ford who dare to lead.
(Business School)
