Near the end of the year, eating and drinking has become the best way for people to reward themselves for a year of hard work. This is intuitively reflected in the A-share market – the food and beverage sector (Shenwan) has risen for four consecutive months, with a cumulative increase of 26.38% since September, of which 8.75% since December. With the opening of the peak consumption season, food and beverage listed companies are also busy preparing goods to meet the “highlight” moment.
Wang Meiting, a researcher of Bank Of China Limited(601988) Research Institute, said in an interview with the reporter of Securities Daily: “After entering the peak consumption season in the fourth quarter, the optional consumer goods with large performance flexibility will usually be sought after by funds, especially the industry leaders with certain bargaining power and channel advantages. Therefore, investors can pay appropriate attention to the single products and enterprises with strong bargaining power in the optional consumption.”
Wuxi Online Offline Communication Information Technology Co.Ltd(300959) goods preparation busy
Near New Year’s day and Spring Festival, listed companies such as food and beverage have also started Wuxi Online Offline Communication Information Technology Co.Ltd(300959) intense preparation work.
The reporter learned from Yanker Shop Food Co.Ltd(002847) that the company has started the annual goods marketing plan since November. Yanker Shop Food Co.Ltd(002847) deputy general manager Zhang Xiaosan introduced to the reporter of Securities Daily: “The company has made budgets and plans for various channels offline, business planning and product planning for key regions and key customers, and set off the atmosphere of new year’s goods through brand image. The ground pile, display, counter Zhongdao New Year’s goods promotional film are being adjusted and built. In December, the company will send more than half of the annual goods to stores or dealers, which will be the peak sales season from January to February next year Get ready. ”
Special purchases for the Spring Festival tiktok, special purchases for the Spring Festival, and the core of the core products are the main push and core promotion of the core products. The spicy halogen boxes will be the main products of the new year’s products. The core channel is to preheat the products through the short video and live broadcast, so that the consumers can know our products ahead of time. Yanker Shop Food Co.Ltd(002847) Zhang Lei, general manager of digital marketing division, told the reporter of Securities Daily that the production side has made corresponding guarantees in terms of planning, procurement, production equipment, production capacity, personnel, logistics and supply in the middle and back office according to the marketing goods demand plan.
“From the sales situation in October and November this year, we have felt the arrival of the peak consumption season. Based on the traditional habits of the Spring Festival, the most obvious performance is in the distribution channels and welfare materials channels.” Mo Wenke, the director of Jiajia Food Group Co.Ltd(002650) told the Securities Daily that in order to prepare for the consumption boom at the end of the year, the company has made corresponding planning and preparation in circulation channels, Ka stores, new retail, welfare materials and e-commerce.
Zhu danpeng, senior researcher of China Brand Research Institute, said in an interview with the Securities Daily: “there will usually be an increase in consumption at the end of the year, and the consumption dividend is expected to last until the first quarter of next year.”
listed food and beverage companies welcome institutional research
The performance of the food and beverage industry in the first three quarters of this year was poor. According to statistics, 64 of 134 A-share food and beverage listed companies had negative year-on-year growth in net profit in the first three quarters.
However, with the arrival of the traditional consumption peak season in the fourth quarter, the industry has ushered in a turnaround, and the listed food and beverage companies have returned to the spotlight of the capital market. Recently, Jiahe Foods Industry Co.Ltd(605300) , Beijing Yanjing Brewery Co.Ltd(000729) , Jiajia Food Group Co.Ltd(002650) , Eastroc Beverage (Group) Co.Ltd(605499) and other food and beverage listed companies have welcomed a large number of institutional research.
Among them, Jiajia Food Group Co.Ltd(002650) has released 9 institutional research records since November 17. On December 1 alone, the company received 40 institutional research. Jiahe Foods Industry Co.Ltd(605300) , Beijing Yanjing Brewery Co.Ltd(000729) , Eastroc Beverage (Group) Co.Ltd(605499) also recently welcomed 23, 20 and 12 institutions respectively. Looking at these research records, institutional investors are generally concerned about the rise of raw materials and product prices.
Jiajia Food Group Co.Ltd(002650) said in the research record: “the price increase of soybean raw materials this year is a well-known matter. The industry has generally raised the price. Dealers also have certain psychological expectations for the price increase. The price increase range of the company takes into account the degree of acceptance, which will not have a great impact from the perspective of consumers.”
Jiahe Foods Industry Co.Ltd(605300) admitted in the research record: “the cost of raw materials of the company this year, including vegetable oil, milk powder, starch and coffee beans, has increased to a certain extent. The company has also raised the price of vegetable fat and coffee products accordingly, but this price increase can not fully cover the impact of the subsequent increase in the price of raw materials. What we need to do now is to stabilize the subsequent price.”
However, many securities companies believe that the cost transmission has been basically completed this year, and they also give an optimistic prediction on the overall situation of the food and beverage industry next year.
Orient Securities Company Limited(600958) believes that the macro economy is expected to maintain stable growth next year. With the support of more effective epidemic control, social zero sum catering is expected to achieve marginal improvement and support the consumption upgrading trend. It is suggested to focus on the three logical lines of performance growth, valuation cost performance and equity incentive. Ping An Securities also believes that consumption is expected to recover next year, and the food sector is expected to usher in bottom improvement. It is optimistic about the sub sector with the strongest downward transmission ability in this round of price increase. Dongxing Securities Corporation Limited(601198) believes that industries or channels damaged by the epidemic this year may usher in improvement opportunities next year.
(Securities Daily)
