“We want to tell the industry that glory has returned.” Glory CEO Zhao Ming said.
At present, the world mobile communication conference MWC 2022 (hereinafter referred to as “Pakistan Exhibition”) is in hot progress in Barcelona, Spain. Glory unveiled its new product magic4 series, officially launching a “war” with apple for the high-end market worldwide.
According to the data of consulting agency counterpoint, in the fourth quarter of 2021, glory’s market share in China rose to the second for the first time, reaching 17%, second only to Apple; At the end of January 2022, glory week’s sales share further rose to 17.7%, further narrowing the gap with apple.
“Our global sales will double this year.” During the Pakistan exhibition, Zhao Ming said, “I think the folding screen market can grow 10 times in 2022. This will be a new growth field. Glory will continue to increase investment and invest in the future.”
On February 25, according to the data released by IDC, the world’s authoritative consulting organization, the global shipment of folding mobile phones reached 7.1 million in 2021.
If the growth is predicted to be 10 times, the shipment of folding screens will reach the level of 70 million units this year. According to the average selling price of 8 Tcl Technology Group Corporation(000100) 00 yuan per unit, the output value will reach 500700 billion yuan.
Glory shouted the most optimistic growth expectation of the track, which may be related to the continuous hot sales of folding screen mobile phones since the end of last year.
The reporter learned from the news obtained by the industry that the hot sales of folding screen mobile phones have filled the orders of Listed Companies in the industrial chain.
folding screen competing for excellence in “Pakistan Exhibition”
In this year’s Pakistan exhibition, folding screen mobile phones are undoubtedly the “most beautiful cubs” of major mobile phone booths. The reporter learned that Huawei, Samsung, glory, TCL and oppo all displayed the latest folding screen mobile phone products at the conference.
At the Huawei booth, Huawei P50 pocket, Huawei matex2 and other folding screen mobile phones attracted the attention of many visitors. In addition, relying on this Pakistan exhibition, Huawei also released seven new terminal products for the world, including Huawei’s first ink tablet matepad paper, the new harmonyos tablet matepad and Huawei’s first portable speaker sound joy.
Oppo brought their latest folding screen mobile phone find n, also showed the latest flagship models such as find X5 series and one plus 10 pro on the same stage, and officially released the 240W super flash charging technology at the meeting, which can charge the equivalent 4500mAh battery to 100% in 9 minutes.
TCL also demonstrated the folding screen concept machine tcl360 degree ultra flex and TCL fold n ‘roll at this Pakistan exhibition TCL fold n’roll integrates scroll screen and folding screen. Tcl360 degree ultra flex can be folded in both directions, supporting both inner and outer folding.
In addition, Samsung’s latest folding screen products Galaxy zfold3 and Galaxy Z flip3, tablet products and watches also appeared on mwc2022.
“I think the folding screen market can grow tenfold in 2022. This will be a new growth area.” Zhao Ming told reporters.
IDC predicts that by 2025, the shipment volume of folding mobile phones will reach 27.6 million. Canalys, another market research organization, latest predicts that the annual shipment volume of global folding screen mobile phones will exceed 30 million in 2024.
folding screen is still in demand
Oppo find n, Huawei P50 pocket, glory magic v… before the Spring Festival, oppo, Huawei and glory collectively released folding screen mobile phones, which have been popular with consumers since they were put on the shelves, and this boom has continued to this day.
When the reporter recently visited the glory flagship store and franchise store in Shenzhen, he learned that the glory Magic V is still out of stock. Some consumers said that they paid a deposit of 500 yuan in the experience store years ago. A month and a half have passed, and now they still say they are out of stock.
The agent said that if you want to get the spot goods, you need to increase the price by 2000 yuan to 3000 yuan.
Make complaints about Magic V online channel still in the “panic buying” situation, and the consumers in Tucao can not get any more.
Oppo find n is similar. This product with a price of 7699 yuan has attracted a group of young people to try it. The offline experience store is also in the state of “one machine is difficult to find”. The purchase of online official flagship store also needs to be snapped up after making an appointment.
However, the current supply situation of Huawei and Samsung, the old manufacturers of folding screen track, is relatively good. During the Chinese new year, the golden colored Huawei P50 pocket, which is very popular, can be placed through Wuxi Online Offline Communication Information Technology Co.Ltd(300959) channels, but it takes about two weeks to receive the goods after placing the order.
“With highly integrated technology, folding screen is the most difficult challenge in the industry.” “I think the folding screen market can grow 10 times in 2022. So this will be a new growth area and we must invest in the future,” Zhao said
industrial chain overweight and capacity expansion
According to the analysis of some industry analysts, in addition to the gradual improvement of the performance and the reduction of the price to 10000 yuan, which leads to the high enthusiasm of consumers for early taste, the current continuous shortage of folding screen mobile phones is also related to the limited supply and the difficulty of rapidly enlarging the shipment.
Under the full orders, the industrial chain has been overweight and expanding production capacity.
“The company’s Chengdu and Mianyang flexible 6th generation AMOLED production lines are climbing, and the overall shipment is in an upward trend. At present, the situation is good, and the climbing is progressing smoothly.” BOE said on the investor interaction platform.
Over the past year, BOE has made important breakthroughs in business development and its shipments have increased rapidly. In December last year, the monthly shipments exceeded 10 million for the first time. On December 28 last year, BOE invested 46.5 billion yuan to build the 6th generation AMOLED (flexible) production line project in Chongqing, held a mass production and customer delivery ceremony, and officially announced mass production.
Tcl Technology Group Corporation(000100) also said on the interactive platform that the first phase of the company’s T4 flexible AMOLED production line is in full production. By stepping up the rush, the capacity construction of the second and third phases has been completed. Tcl Technology Group Corporation(000100) is accelerating product development and customer cooperation in the high-end market through differentiated technical reserves such as folding, off screen camera and ltpo.
Jiangsu Gian Technology Co.Ltd(300709) also said that it would steadily promote the expansion of MIM production capacity according to the predictability of orders. Considering that the assembly of hinges will occupy the plant, the company will not rule out the possibility of further expansion of the plant in the future. At present, the company has the R & D and mass production capacity of folding screen mobile phone shaft parts (hinges), and has been developing, testing and producing folding screen mobile phone shaft parts for some major customers.
Xiamen Hongxin Electronics Technology Group Inc(300657) has successfully supplied several folding screen products at present. It said on the investor interaction platform that with the solution of the capacity bottleneck of the core materials of folding screen, the tight supply of folding screen mobile phones will be effectively alleviated, and there will be obvious pulling action for FPC and other important materials in the future.
In order to meet the rapidly expanding production demand of the downstream folding screen mobile phone and other flexible OLED terminal market, Wuhu Token Sciences Co.Ltd(300088) in 2020, it will spend 150 million yuan to build an ultra-thin flexible glass cover sector (UTG) project in Wuhu plant Wuhu Token Sciences Co.Ltd(300088) recently said on the investor interaction platform that there have been orders for ultra-thin flexible glass cover (UTG). Customers include both panel manufacturers and major mobile phone customers. Glory is one of the company’s important customers.
glory and apple
compete for the first place in China’s high-end mobile phone market
Glory made its debut at the Pakistan exhibition after independence. It not only brought the most eye-catching folding screen mobile phone Magic V, but also released the flagship 5g new products of glory magic4 series at the Pakistan exhibition.
With the strong boost of glory magic3 series and glory’s first folding screen glory Magic V series, glory has ranked first among domestic mobile phone brands with excellent product strength in the fourth quarter of 2021.
The newly released glory magic4 series, priced from 899 euros (about 6294 yuan), is another product launched by glory after Magic V to compete with apple for high-end market share.
It is understood that the series is equipped with cutting-edge technologies such as the new generation Xiaolong 8 mobile platform, the fully upgraded multi subject fusion computing photography system and the industry’s first intelligent privacy call function. It is also equipped with a 6.81 inch 120Hz ltpo screen produced by BOE and Visionox Technology Inc(002387) and realizes the UHF PWM dimming function for the first time, This function can greatly reduce the potential harm of screen stroboscopic to eyes in dark light environment.
Zhao Ming said that in the past six years, glory has focused on young people. After independence, glory aims at global users, including entry-level, mid-range and high-end flagship products. From glory Magic V to glory Magic 4 series, in the Chinese market and the global market, we hope to tell the industry that glory has returned.
“In the next two or three months, we will launch four products worldwide. In addition to the glory magic4 series, three series will be launched.” Zhao Ming said.
“We expect our global sales to double this year.” Zhao Ming said that affected by the shortage of chips last year, glory has just started or restarted in some markets, mainly focusing on restoring basic capabilities. He predicted that glory’s growth rate this year should be very high.
In view of the current situation of the global core shortage industry, Zhao Ming said that glory will strategically focus on high-quality resources and key markets in 2022. For example, Europe will focus on several key countries.
“I believe that the overall chip shortage will improve. Now many chip suppliers are increasing project investment to improve delivery.” Zhao Ming said.
