On March 2, the State Council released the completion of the quantitative indicators of the 2021 government work report. Overall, all 22 quantitative indicators have been completed, including the employment indicators. In 2021, the target of new urban employment in China was more than 11 million, actually reaching 12.69 million, achieving 115% of the annual target. In fact, around us, many new occupations born under the digital economy are opening up new employment space, and these occupations have also been officially certified by the Ministry of human resources and social security.
anchor becomes a new profession: Internet Marketer
In the evening, when the lights were on, most people finished their day's work, but the office buildings in Hangzhou future science and technology city were still brightly lit. E-commerce anchor gathered here and took turns. It's almost live 24 hours a day.
Li xuanzhuo is an anchor with tens of millions of fans on the short video platform. His occupation has a professional title in the new occupation directory certified by the Ministry of human resources and social security: Internet marketer.
This profession is the general name of marketing and promotion personnel on the digital information platform. Usually, Internet marketers are divided into four types of work: product selector, live broadcast salesperson, video creator and pusher and platform administrator.
Li xuanzhuo once worked as a resident singer and opened a hot pot shop. By chance, he joined the e-commerce live broadcasting industry and created a record of more than 100 million in single live broadcasting sales.
Li xuanzhuo, internet marketer of Yuanwang network
Since its launch in 2019, Li xuanzhuo and his team have shot 4000 short videos. He estimated that there will be as many as 400 live broadcasts in 2021, almost every day. Anchors like Li xuanzhuo are just a small epitome of the rise of live e-commerce.
Statistics show that in 2020, the scale of China's live e-commerce market exceeded 1.2 trillion yuan, and the scale is still growing steadily. Employees and participating enterprises are also blooming everywhere. By the end of 2020, 8862 enterprises related to live e-commerce had been registered in China, and the number of e-commerce anchor employees has reached 1234000.
Behind the beautiful e-commerce anchors, there is actually a team with close division of labor and cooperation. In addition to the anchor in front of the camera, the posts of director, camera, selection, quality control, business, customer service and warehousing are indispensable. The team of hundreds of people is the standard configuration of an Internet marketing team.
In Hangzhou future science and Technology City, live broadcasting is booming one after another, and some enterprises have focused on the live broadcasting outlet and the training business of Internet marketers.
In a live training course held by an enterprise, the people who came to the course were of different nationalities, ages and occupations. Among them are security captains, white-collar workers in companies, and even foreign students. It has become more and more common from the county magistrate to the live broadcast of farmers and the appearance of Baoma. "Traffic dividend" has not been limited to one or several head anchors, but spread to the whole live ecosystem.
According to the white paper on the development of China's digital economy (2021), the scale of China's digital economy reached 39.2 trillion yuan in 2020, accounting for 38.6% of GDP, an increase of 2.4 percentage points year-on-year, effectively supporting epidemic prevention and control and economic and social development, and creating a large number of jobs.
2025, the digital economy will drive 379 million jobs
Today, everything from automobile and household appliance manufacturing to medicine and food packaging is inseparable from digital intelligent equipment. On the intelligent production line, these Siasun Robot&Automation Co.Ltd(300024) can operate accurately and accurately because they all have a pair of "eyes".
This kind of machine vision is called industrial vision. In modern intelligent workshop, the operation and maintenance of industrial vision system is very important. Once the system makes mistakes, the whole production line will fall into "darkness" and "disorder".
Zhou rougang, deputy general manager of Hangzhou huicui Intelligent Technology Co., Ltd
In the wave of digitization, the traditional manufacturing industry is undergoing intelligent upgrading and transformation. Almost every smart factory is equipped with its own industrial vision system, which also quietly produces a new occupation, that is, the operator of industrial vision system.
As a "new occupation" certified by the Ministry of human resources and social security, the work content of this occupation is personnel engaged in intelligent equipment vision system selection, installation and commissioning, programming, fault diagnosis and troubleshooting, and daily maintenance and maintenance.
By the end of 2020, China's machine vision market capacity has exceeded 20 billion yuan. It is predicted that by 2025, this figure is expected to exceed 30 billion yuan, with an annual growth rate of 24%. Despite the strong market demand, enterprises engaged in the field of industrial vision are facing a common problem - lack of talents. Zhou rougang, deputy general manager of Hangzhou huicui Intelligent Technology Co., Ltd., said that at present, the gap of machine vision maintenance engineers is expected to be no less than 500000.
In order to solve the urgent needs of the industry, Zhou rougang's enterprise has specially set up a training department. In 2021, they trained more than 5000 people.
Hangzhou University of Electronic Science and technology - one of the first five key universities in Zhejiang Province. In 2019, the school of mechanical engineering of Hangzhou University of Electronic Science and technology opened the specialty of Intelligent Manufacturing Engineering for the first time, with machine vision courses under it.
