At the beginning of the 2022 new year, Guochao tea brand “Chunfeng” and ” Dong-E-E-Jiao Co.Ltd(000423) ” held a signing ceremony at Chunfeng headquarters and officially signed terms of cooperation on “zhengzhenghong” series drinks. “Zhengzhenghong” series includes two drinks – “Hongyan Xiaoao Jiao milk tea” and “Hongyan Xiaoao Jiao milk”, which were developed by the R & D Department of “Chunfeng” for three months. In the bottom of the classic milk tea, add Dong-E-E-Jiao Co.Ltd(000423) its product – huajianling donkey hide gelatin powder, and add longan, red jujube and black sugar jelly flavor ingredients; Another “Hongyan Xiaoao gum milk” is dispensed with the addition of black tea base in the above formula, and only pure milk is used, which is suitable for people with tea allergy.
After the “zhengzhenghong” series was listed in the “Chunfeng” store, the market responded strongly. Its attempt to use the traditional tonic national treasure for young trend tea is undoubtedly the highlight of the spring tea market. Donkey hide gelatin was first published in Shennong materia medica classic and has a medicinal history of 2000 years. It has the effects of promoting blood circulation and moistening the face, nourishing yin and moistening dryness. ” Dong-E-E-Jiao Co.Ltd(000423) ” as the inheritor of donkey hide gelatin, it has mastered the national intangible cultural heritage ” Dong-E-E-Jiao Co.Ltd(000423) making technology”, and has strong endorsement and consumer trust. Hu Kaiji, the founder of “Chunfeng”, is interested in the market of “donkey hide gelatin”, a deep-rooted health care product For the traditional products with infinite potential in the new consumption track, cooperate with Dong-E-E-Jiao Co.Ltd(000423) to complete the integration of national tide tea and time-honored brands of national products through time and space.
“The ideas of both sides are very consistent. We hope to convey donkey hide gelatin to more young people through the medium of ‘Chunfeng tea’, so that young people can know and take donkey hide gelatin.” Hu Kaiji, founder of “Chunfeng”, said in an interview. Established in 2018, “Chunfeng” focuses on the potential needs of young consumers for health attributes, adheres to excavating herbal raw materials with long history and nutritional cognition in four years, and innovatively launches “fitness” product lines such as yam milk tea and whole ginseng overnight water, which is unique in all kinds of tea signboards. The “zhengzhenghong” series cooperated with ” Dong-E-E-Jiao Co.Ltd(000423) ” is another bold attempt based on the concept of “Chunfeng” medicine and food homology.
It can not be ignored that under the new consumption trend of national tide revival, this cooperation has also made a strong contribution by riding the east wind of the great era. “Just red” is not only the color and moisturizing effect of milk tea, but also a new opportunity for the transformation of traditional brands and the breakthrough of young brands, as well as the new writing of the traditional concept of health preservation under cultural confidence.
