On March 1, Zhao liming, vice president of Gome retail holding company, said at the “Gome’s consumption month” black five “promotion and the launching meeting of the happy app family shopping season”, Gome made a “dare to compare” commitment to provide consumers with a “true value” and “really happy” consumption experience.
Gome group released the Research Report on the integrated development of China’s retail industry and family service industry. The relevant person in charge said that in 2017, Gome launched the “home · life” strategy and realized the rapid extension from trillion household appliances to trillion household appliances. The deep integration of retail industry and family service industry is in line with the long-term development trend of the times. Retail related enterprises can seize new opportunities of digital transformation and upgrading.
“The analysis of industry pain points, experience in seeking change paths and transformation results in this report can encourage China’s retail industry and family service industry to continue to accelerate the integration and upgrading, help China’s brand construction and contribute to the high-quality development of the industry.” The person in charge said.
This time, Gome really happy and the China Federation of Commerce jointly issued the group standard of “buyer system sales service specification”. Zhang Lijun, vice president of China Chamber of Commerce, said that the group standard stipulates the requirements on the ability of buyers in the retail industry, so as to jointly protect the legitimate rights and interests of consumers and promote the high-quality development of the retail industry.
Wuxi Online Offline Communication Information Technology Co.Ltd(300959) deep integration, creating immersive layout and driving experiential consumption has gradually become the inevitable trend of new retail development. He Jian, VP of Gome’s store operation, said that at present, the video shopping guide service has been fully launched in the “true happiness” app and more than 4000 offline stores in Gome. Through video shopping guide, Gome has realized the integration and deep integration of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) scenes, and opened the closed-loop service link of the whole scene and whole process.
