Recently, Bank Of Ningbo Co.Ltd(002142) applied for the registration of several metauniverse related trademarks, which means Bank Of Ningbo Co.Ltd(002142) has become the first bank in the industry to apply for metauniverse related trademarks. According to media reports, on February 9, Bank Of Ningbo Co.Ltd(002142) Shanghai Branch "joined" the digital people track, and Gong Xiaoning, a digital worker at No. 001, joined the job to provide various business consulting and handling services for bank customers with a vivid customer service image.
At present, nine banks have "explored" the meta universe, and some banks have begun to implement relevant projects. Insiders generally believe that yuanuniverse has opened up a new imagination space for banks and other financial institutions, and the layout of relevant subdivision tracks is conducive to business development. However, at the same time, the relevant technologies of metauniverse are not yet mature, and banks need to strengthen risk prevention awareness.
Bank Of Ningbo Co.Ltd(002142) apply for multiple trademarks
Specifically, Bank Of Ningbo Co.Ltd(002142) recently applied for the registration of several metauniverse related trademarks, including " Bank Of Ningbo Co.Ltd(002142) metauniverse" and "Huitong metauniverse", which are internationally classified as financial property management, communication services, etc. At present, the trademark status is in the stage of trademark application and waiting for substantive examination. From the public information, Bank Of Ningbo Co.Ltd(002142) is the first bank in the banking industry to apply for the relevant trademark of yuanuniverse.
In addition, according to the data of tianyancha, as of March 1, there were nearly 16000 "yuanuniverse" related trademarks. Among them, 2021 has the largest number of applications, nearly 14000. Since this year, there have been more than 2000 yuan universe related trademarks.
"A registered trademark is a way commonly used by institutions and enterprises in the layout of the meta universe." Yu Baicheng, President of zero one research institute, told the reporter of Securities Daily that at present, although some institutions and enterprises have not officially implemented yuanuniverse related projects, they have begun to register trademarks in order to seize a position in the field of intellectual property rights.
According to incomplete statistics by the reporter of Securities Daily, at present, nine banks such as Baixin bank, Jiangnan Rural Commercial Bank, Bank Of Jiangsu Co.Ltd(600919) , Ping An Bank Co.Ltd(000001) etc. have preliminarily laid out meta universe or have implemented relevant projects. For example, in the field of digital collections, Baixin bank issued the first digital collection of Bank Of China Limited(601988) industry in November last year; In the field of virtual digital people, last December, Jiangnan Rural Commercial Bank cooperated with JD cloud to launch VTM digital employees.
Wang Shiqiang, senior researcher of Bingjian science and Technology Research Institute, said in an interview with the reporter of Securities Daily that banks and other financial institutions can use the meta universe to issue digital collections, sell or give them to customers, so as to increase revenue and activate lost customers; Virtual people answer questions to customers in the meta universe, the effect is realistic, and the customer experience is better than the current pure text effect; Selling financial products and handling deposit and loan business for customers will be the development direction of banks in the future.
beware of speculation and prevent relevant risks
At present, the bank's layout of the meta universe related track will still be in the primary stage for a long time, and there are still relevant uncertainties and risks in the future.
On February 18, the China Banking and Insurance Regulatory Commission issued the "tips on preventing the risk of illegal fund-raising in the name of" yuancosmos ", pointing out that recently, some criminals have rubbed hot spots and absorbed funds under the names of" yuancosmos investment project "and" yuancosmos chain Tour ", which are suspected of illegal fund-raising, fraud and other illegal and criminal activities.
On February 21, the official website of China Mobile Communications Federation yuancosmos industry committee released the "yuancosmos industry self-discipline convention", which proposed that yuancosmos business should be based on serving the real economy; Resolutely resist the use of the concept of meta universe hot spots for capital speculation.
Wang Shiqiang believes that yuancosmos technology is not yet mature. When carrying out relevant businesses, banks need to try more in a small range and work closely with yuancosmos technology company to promote it on a large scale after the technology is mature.
Dr. Zhang ChunZi, a special researcher of Tsinghua economic management China Financial Research Center, believes that in the development of meta universe financial technology, the internal risk control department of banks and other institutions should improve the insight of identifying risks, strengthen technical safety supervision, and use financial technology technologies such as big data, cloud computing, artificial intelligence and blockchain to create a more forward-looking Proactive risk management system.
