On March 1, the Information Office of Shandong provincial government held a press conference on “excellent entrepreneur series”, and invited four entrepreneurs commended by Shandong provincial Party committee and provincial government to meet and exchange with reporters around “adhering to innovation, leading, striving for excellence and creating” Shandong good products “.
At the meeting, Zhao Chuanxin, chairman and Secretary of the Shandong Jingyang Gang Cultural Tourism Industry Development Group Co., Ltd., introduced that in recent years, enterprises have seized opportunities for development, accelerated the transformation of new and old energy, promoted industrial transformation and upgrading, and broke through the Baijiu based single industry distribution Bureau, and initially built a multi industry, multi format coexistence of industrial structure. Out of a new way of scientific integration of three industries, Sorghum Planting, Baijiu brewing, cultural tourism, and so on, the traditional industry is developing new vitality.
First, scientifically plan the sorghum planting base. Introduce high starch and high-quality brewing sorghum seeds, carry out the sorghum industrialization mode of “company + base + farmers”, and provide high-quality raw materials for the main brewing industry while carrying out the integration of agriculture and tourism.
The second is to innovate the business model of the winery. The transformation of waste warehouse into old Chateau breaks the traditional Baijiu sales mode. It will be reduced from six links to three links, which greatly saves the cost and shortens the profit cycle. Through the activities of “Baijiu” and “Canon collection” and the integration of Wen and brigade elements, the annual revenue of liquor sector will be increased to 80 million yuan.
Third, innovate industrial tourism and feed back the development of the main industry. Constantly tap and develop the cultural resources behind the Jingyanggang brand. In the industrial plant area, 14 cultural and tourism attractions such as wine Road Museum, Industrial Heritage Museum and aging winery have been reconstructed and built, forming an industrial tourism project integrating cultural inheritance, intangible cultural heritage experience, industrial heritage, agricultural civilization, popular science education and research practice. Through industrial tourism, the development of the main industry is fed back, Drive the adjustment, transformation and upgrading of traditional industrial structure and realize the integration and sustainable development of wine and tourism.
Fourth, innovate industry university research cooperation and promote the strategy of “strengthening the enterprise with quality”. Adhering to the concept of openness, cooperation and collaborative innovation, we have successively established teaching practice bases with eight universities, including Shandong University, Qilu University of technology and Jiangnan University, and carried out in-depth cooperation around technological innovation, quality management and cultural construction. The company has four provincial innovation platforms, namely, provincial enterprise technology center, provincial Baijiu technology project, provincial industrial design center, Provincial Service Innovation Center, and a “China Brewing Master workstation”, with the spirit of craftsmen and innovative thinking to achieve product quality upgrading.
Fifth, strengthen brand promotion with the help of “haopin Shandong” platform. In 2017, he participated in the joint promotion activities of “haopin Shandong” industrial brand China Central Television, made a strong landing on China Central Television with the help of policy support, and expanded brand promotion by using the advantageous media channels of China Central Television. In 2020, with the help of “haopin Shandong” platform, brand advertisements were successfully put on Beijing-Shanghai High Speed Railway Co.Ltd(601816) , Beijing South Railway Station and Jinan west railway station, realizing the promotion and dissemination of brand valuecenter>
