On March 1, Gome group held the kick-off meeting of Gome's consumer benefit month and really happy app family shopping season. Gome introduced that this year, Gome cooperated with government agencies at all levels to subsidize about 1 billion yuan nationwide. At the same time, the "2022 Beijing consumption season" also opened on March 1, and Gome, Suning.Com Co.Ltd(002024) and other enterprises also launched large discounts.
On March 1, Chu Yongbing of Gome's SVP business introduced that this year, Gome cooperated with government agencies at all levels to subsidize about 1 billion yuan nationwide. In addition to continuing to increase the preferential intensity of 3C categories of household appliances, it also subsidized more than 100 million yuan for non household appliances. Starting from March 4, 4145 offline stores in 423 cities across the country will jointly launch the "true happiness" app to promote activities at the same time.
Wuxi Online Offline Communication Information Technology Co.Ltd(300959) deep integration, creating immersive layout and driving experiential consumption has gradually become the inevitable trend of new retail development. He Jian, VP of Gome store operation, said that at present, the video shopping guide service has been fully launched in the "really happy" app and more than 4000 offline stores in Gome.
At the same time, on March 1, "2022 Beijing consumption season" was officially launched and lasted until the end of the year. The theme of this year's Beijing consumption season activity is "about benefiting Beijing and enjoying life", and a "1 + 8 + 24 + n" activity framework is built around the main line of the construction of an international consumption center city.
On February 25, Beijing Gome held a news conference on the month of consumption for the benefit of the people. Beijing Gome said that during the event, Beijing Gome will subsidize more than 10 million, and its partners will also subsidize the people with real subsidies; At the same time, Beijing Gome will also work with local specialty enterprises to make profits and jointly boost consumption. The activity on March 1 is also one of a series of activities.
During the consumption season, Suning.Com Co.Ltd(002024) will issue 300 million yuan of consumption coupons. Users can get it through Suning.Com Co.Ltd(002024) app and other channels, and it can be used in stores of all formats. Beijing Suning.Com Co.Ltd(002024) will also open the "green smart home appliance Festival" Suning.Com Co.Ltd(002024) (North District) is expected to open 94 community stores, flagship stores and Plaza stores and 906 retail Cloud Gate stores in 2022.
