On March 1, the "true value · dare to compare - Gome's" black five "promotion of Gome's consumer benefit month and the launching meeting of the whole family happy app shopping season" hosted by Gome group was held in Beijing.
"A life full of love and human smoke is the poem and distance we really yearn for; treat guests like friends, help home, take care of the concerns of every family with real goods, real price and good service, and improve the quality of life of every family. It is the most simple adherence and endless pursuit of retail service providers for people's beautiful life." Zhao liming, vice president of Gome retail holding company, said that the reason why the promotion emphasizes "truth value and dare to compare", which is worth the real selection of goods, high quality and low price, considerate service, the knowledge and practice of adhering to the essence of retail and user value, and the joy and joy of blooming quality life and wonderful life. Gome takes the family as the unit, responds to the needs of users, and launches a Tesco event in the beautiful season of the "black five" promotion and really happy app family Tesco season of Gome's consumer benefit month. With full sincerity, Gome wholeheartedly helps to improve the sense of security, acquisition and happiness of family consumption, and provides consumers with a "true value" and "really happy" consumption experience with the promise of "dare to compare".
On the same day, Gome group and the digital communication center of people's daily jointly released the Research Report on the integrated development of China's retail industry and family service industry. The person in charge of the digital communication market brand center of the people's Daily said that the pursuit of a better life has never stopped, which is not only the loveliness of the Chinese people since ancient times, but also the inexhaustible driving force to promote the continuous forward, good and upward development of China's economy. Genuine goods, preferential prices and good after-sales service are the simple reasons why ordinary Lbx Pharmacy Chain Joint Stock Company(603883) choose Gome to buy home appliances. The deep integration of retail industry and family service industry is in line with the long-term development trend of the times. Retail related enterprises can actively seize the new opportunities of digital transformation and upgrading, and make great efforts in the field of "home" economy, so as to truly "live" the real economy.
At the meeting, the China Federation of Commerce (hereinafter referred to as "China Federation of Commerce") and Gome zhenhappy jointly issued the group standard of "buyer system sales service specification". Zhang Lijun, vice president of China Federation of Commerce and industry, said that China Federation of Commerce and industry has been paying attention to the iterative update of Gome's marketing mode for many years, and more agree with the buyer based business mode proposed by Gome. She introduced that the group standard stipulates the requirements for the ability, management, sales service and continuous improvement of buyers in the retail industry. We look forward to the emergence of buyers. At the same time, we also form a mechanism for the sales activities of buyers and carry out standardized management.
Focusing on the family life track, Gome has always been committed to better meet the needs of Chinese families for a better life. Chu Yongbing of Gome's SVP business said that in the past seven years, Gome's "black five" promotion activities have met the needs of 90 million families. This year, Gome cooperated with government agencies at all levels to subsidize about 1 billion yuan nationwide. In addition to continuing to increase the preferential intensity of 3C categories of household appliances, it also subsidized more than 100 million yuan for non household appliances, covering "famous, excellent and special" products all over the country, Users can get coupons for free and buy them as much as they like.
Yan Jin, VP of Zhongtai of zhenhappy products, said that "zhenhappy" app "family shopping season" will focus on creating two marketing scenes of "pet her Festival" and "family Carnival go", including preferential activities such as core single product subsidies, key brand subsidies and full reduction. In combination with Gome's "black five" activity IP and activity playing method, it will continue the platform promotion & Gome's double main venue, Carry out Wuxi Online Offline Communication Information Technology Co.Ltd(300959) dual platform linkage, so as to bring "true value" quality and service to consumers.
In addition, Gome officially launched the "true value fellow alliance". The "true happiness" app will integrate the advantageous resources of Gome's retail in the whole scene, all links and all services, and provide all-round true support for all manufacturers and producers who agree with the "true value" concept and practice the "true value" commitment, so that the majority of excellent supply side partners can operate more worry-free and truly reduce the burden, Help partners become the benchmark of "true value" in the hearts of consumers.
Wuxi Online Offline Communication Information Technology Co.Ltd(300959) deep integration, creating immersive layout and driving experiential consumption has gradually become the inevitable trend of new retail development. Gome has been committed to improving service quality, optimizing consumption experience and allowing consumers to enjoy a new experience of shopping through. In this regard, He Jian, VP of Gome's store operation, said that video shopping guide service is an innovative product of Gome based on user thinking, combined with digital technology, taking Gome's online platform "zhenhappy" app as the carrier, running through Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , in the form of immersive scene interaction of professional shopping guide visualization, and focusing on improving customers' whole process service experience. He stressed that at present, the video shopping guide service has been fully launched in the "true happiness" app and more than 4000 offline stores of Gome across the country. Through video shopping guide, Gome has realized the integration and deep integration of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) scenes, optimized and upgraded the three main lines of sharing scenes, interaction and service, and opened the closed loop of the whole scene and whole process service link, Let customers enjoy professional services anytime, anywhere.
