Weekly report of media industry: the importance of digital economy is highlighted, and the application for game version number is still normal

Market Overview: CITIC’s primary media sector fell 4.4% this week, and there were many corrections to the concept of meta universe, which increased more in the early stage. With the official launch of the “number East and number West” project, the importance of China’s digital economy has further increased.

From the perspective of the annual market, we believe that the prosperity of yuancosmic industry is safe, benchmarking overseas, the development of global yuancosmic industry is accelerating, and yuancosmic investment will be able to be implemented into the enterprise financial report. It is suggested to focus on it. After years of intensive policy influence, the media sector has obvious valuation advantages. The Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) trend such as yuancosmos is expected to bring marginal business increment. Individual stocks with good fundamentals for a long time have reached a better price position from the perspective of medium-term allocation. It is suggested to pay more attention.

The official launch of digital computing from the east to the West highlights the importance of digital economy. On February 17, the national development and Reform Commission issued a notice to start the “counting from the east to the west” project, which will start the construction of National Computing hub nodes in 8 places, including Beijing, Tianjin and Hebei, the Yangtze River Delta, Guangdong, Hong Kong and Macao Bay area, Chengdu and Chongqing, Inner Mongolia, Guizhou, Gansu and Ningxia, and planned 10 clusters of national data centers. The importance of China’s digital economy has further increased. The 14th five year plan for digital economy development clearly requires that the added value of core industries of digital economy will account for 10% of GDP by 2025. Driven by policies, the importance of computing power is highlighted. Enterprises that provide computing power may benefit from the improvement of resource use efficiency.

It is suggested to pay attention to Guizhou Bc&Tv Information Network Co.Ltd(600996) (share in Dongshu Western computing Guizhou industry Co., Ltd.), Zhejiang Daily Digital Culture Group Co.Ltd(600633) (fuchunyun Hangzhou No. 1 Data Center), Zhejiang Century Huatong Group Co.Ltd(002602) (Yangtze River Delta artificial intelligence Supercomputing Center), Hangzhou Shunwang Technology Co.Ltd(300113) (Shunwang cloud computing power deployment).

[yuancosmos] psvr2 and apple VR glasses are expected to be on the market by the end of the year. Sony recently announced the appearance design of Playstation VR2. It is expected that the first official content will be “Horizon VR: the call of the mountain”. It is expected that the hardware will be available to the market as early as Q4. According to DIGITIMES supply chain information, Apple’s first AR headset device is expected to enter mass production in Q3 and is expected to be listed at the end of the year, positioning the professional market demand. Sony’s first PSVR in 2016 has maintained a high market share (the market share of 21q1 global hardware shipments is 5%). Since 2010, Apple has begun to lay out the underlying technology in the VR / AR field, acquire and invest in a number of related technology companies such as motion capture, eye tracking and computer vision, and the launch of giant new products is expected to usher in industrial catalysis. At present, giants at home and abroad focus on the multi-dimensional ecological layout of software, hardware and content in metauniverse. The continuous landing of the industry has brought a sector catalytic market. Under the change of technology, high-quality content developers are expected to usher in new development opportunities. It is suggested to pay attention to high-quality companies with fundamental support and valuation flexibility: [ Visual China Group Co.Ltd(000681) ] (NFT platform), [ Bluefocus Intelligent Communications Group Co.Ltd(300058) ] (virtual human), [ Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) ] (XR + yuan universe infrastructure + virtual human + NFT), [ Hylink Digital Solution Co.Ltd(603825) ] (virtual human + Winter Olympics).

Short video] Kwai has made efforts to lay out sports content, cut off Taobao and Jingdong chain to build a closed loop ecosystem.

The Beijing Winter Olympics has the highest ratings ever, with more than 2 billion global social media attention. Kwai Tai has the right to relay the Olympic Winter Games with Tencent video and Mickey video, and the number of Olympic related works and topic videos is 154 billion 480 million times. The platform has also made great efforts in self-made IP and activity operation. The total broadcast volume of five self-made IP programs such as “ice hero” has reached 4.25 billion times, and the total number of participants in 30 + popular activities has reached 300 million. In addition, the sports fever catalyzed the enthusiasm of the national sports movement. During the Winter Olympics, the GMV of Kwai TSE’s outdoor sports category increased by 602%. The Kwai has worked with CBA, Tokyo Olympic Games, the Copa America Cup and NBA, and accumulated experience in sports events. After the Winter Olympic Games, the European Union reached copyright cooperation with the European Union to get the two rights of the live broadcast and short video. We believe that increasing the investment in sports, short plays and other content will help the platform realize content differentiation and diversification. Kwai Kwai Kwai also announced the announcement of its master of Commerce in February 22nd, because the third party e-commerce platform and the fast hand cooperation agreement will cut off the Taobao and Jingdong alliance commodity links. We expect this to indicate that the fast sellers should further strengthen the closed-loop business.

Investment suggestion: the game sector focuses on Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Perfect World Co.Ltd(002624) ; Video Kwai continues to recommend Mango Excellent Media Co.Ltd(300413) , fast tech and Saturday Co.Ltd(002291) . Bubble mart is recommended in the field of fashion. Yuancosmic sector focuses on Visual China Group Co.Ltd(000681) , Hylink Digital Solution Co.Ltd(603825) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , Three’S Company Media Group Co.Ltd(605168) , etc.

Risk tips: policy supervision risk, increased competition risk, and the impact of the epidemic exceeds the expected risk.

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