Price reduction of brand real estate enterprises! Is the real estate in this city, which is driven by Guangzhou Shenzhen dual core, still selling well?

While the property market in Shenzhen is cooling down, the property market in neighboring Dongguan is cooling down more significantly under the influence of multiple factors such as regulation and market. One of the most evidence of the market is that after the Spring Festival, many brand real estate enterprises have let prices go.

According to the monitoring data of Zhongyuan Real Estate Research Institute, following the sharp decline in supply and trading volume in January this year, since February, the popularity of Dongguan real estate market has warmed up after the Spring Festival holiday. However, due to the continuous wait-and-see mood of customers, the subscription volume is still low.

In this context, a number of brand real estate enterprises in Dongguan, such as poly, country garden, China shipping, investment promotion and so on, have reduced their prices one after another, and even reduced the price of apartments to a minimum of six fold, attracting a large number of visitors. Under the frequent use of marketing means such as price reduction and promotion, low down payment and down payment installment, the subscription volume of new houses in Dongguan increased by 30% month on monthP align = “center” 2 week 3 (February 14-20) Dongguan foreign house transaction top 10 data source: Zhongyuan Real Estate

For example, Dongguan Humen poly time zone and China Construction Fifth Engineering Bureau jointly launched a batch of work to arrive at the house, and the “150000 low down payment discount” will continue in the new year; Shilong CITIC triumph bay also has special units with a maximum discount of more than 200000 yuan; Fenggang Sanzheng Pengcheng garden launched the “general manager’s buy it now special offer”, with a maximum discount of more than 210000 yuan.

According to the statistics of Zhongyuan Real Estate Research Institute, in the third week of February (February 14-20), the top four properties in Dongguan were Xincheng Yulong residence, jiazhaoye Yango Group Co.Ltd(000671) Shidai Tianyun, Vanke Jinyu Oriental and Longhu Jindi Tianyi city.

So, what is the future appreciation potential of the above buildings? Can its price outperform the increase of regional or national house prices? Each AI room big data is comprehensively analyzed from 11 dimensions.

Let’s first look at the Yulong residence in Xincheng, which ranks first in terms of trading volume. The project is located in Shijie Town in the northeast of Dongguan. It is 10 kilometers away from the downtown of Dongguan in the west, 78 kilometers away from Shenzhen in the South and 62 kilometers away from Guangzhou in the north, which has attracted many buyers. The average transaction price of the project is 25093 yuan / m2. The surrounding living atmosphere is strong. It is close to Guangming Road business district. There are about 11 schools within 2km.

Jiazhaoye Yango Group Co.Ltd(000671) Shidai Tianyun, located in Houjie, ranked second in terms of trading volume, with an average transaction price of 27518 yuan / m2. After the AI product room applet passes the multi-dimensional evaluation, it is concluded that the current valuation reference price is 26960 yuan / m2P align = “center” source: AI product room applet

Houjie belongs to the coastal area of Dongguan and is one of the hot areas of the real estate market. According to the AI product room applet, among the surrounding supporting indicators of jiazhaoye Yango Group Co.Ltd(000671) era Tianyun, the higher scoring indicators are the primary school configuration and commuter car, which are 6.1 points and 6 points respectively (out of 10 points), and there are 5 large and small shopping places around.

The lack of supporting facilities around the project are kindergartens and hospitals. There are no kindergartens within 1km (straight-line distance) around, and the allocation score is only 3% higher than that of Dongguan; There are no large or small medical institutions, which are relatively in areas with low medical comfort.

Based on the comprehensive analysis of the above data, according to the calculation of AI Pinfang applet, the house price of Tianyun in jiazhaoye Yango Group Co.Ltd(000671) era is expected to reach 35111 yuan / m2 in the next five years, and the house price will be lower than the average increase of Dongguan City, only higher than 10% of the community in Dongguan City.

Vanke Jinyu Oriental, which ranks third in the number of transactions, has an average transaction price of 30300 yuan / square meter. According to the evaluation of the indicators such as the population structure, education and medical facilities around the project by the AI product room applet, the reference price of the project is 29269 yuan / m2.

In the supporting index around Vanke Jinyu Oriental, the highest score is 7.6 points of commuting speed, which is better than 76% of residential projects in Dongguan. There are 8 bus stops, 2 primary schools and 2 kindergartens within 1 kilometer around, but there are no supporting medical institutions aroundP align = “center” source: AI product room applet

According to the calculation of AI product room applet professional edition, the house price of Vanke Jinyu Oriental is expected to reach 38634 yuan / m2 in the next five years, which is expected to be lower than the average increase in Dongguan, only higher than 4% of the communities in Dongguan, but better than the national average increase.

Following Vanke Jinyu Oriental in the fourth place of trading volume is Longhu Jindi TIANYAO City, with an average transaction price of 26086 yuan / square meter. According to the AI product room applet, the valuation reference price of Longhu Jindi TIANYAO city is 25602 yuan / m2.

Longhu Jindi TIANYAO city is located next to the subway station of Dongguan railway station. It is a TOD project. According to the AI product room applet, the score of subway configuration around the project is as high as 9.7, and the score of bus configuration is also as high as 9, both of which are better than more than 90% of Dongguan residential projectsP align = “center” source: AI product room applet

At the same time, the surrounding supporting indicators such as business density, consumption grade and commuting speed of the project also exceed 7 points. The business population of the surrounding 1km is about 83800. It belongs to a business intensive area in Dongguan, higher than 97% of residential projects. In addition, there are 4 kindergartens and 2 primary schools around; There are also 6 large and small medical institutions, which is better than 71% of the residential projects in Dongguan.

According to the prediction of AI Pinfang applet professional edition, the price of Longhu Jindi TIANYAO city is expected to reach 30946 yuan / square meter in the next five years, which will level the increase of average house price in Dongguan and be higher than 56% of the communities in Dongguan.

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