Obi Island: dream country, developed by Baiao family interaction and released by thunder game agent, opened a new round of testing on February 25.
The attention of the majority of “post-95” players made the topic # Obi island # once rushed to the microblog hot search.
As the game operation platform of the listed company G-Bits Network Technology(Xiamen)Co.Ltd(603444) , thunder game has a rich set of operation systems such as game brand construction, media publicity and event planning, and has excellent game publicity and distribution ability.
Baiao family interaction is one of the few experienced developers of community products in China. The biggest selling point of “obit: dreamland” is the virtual community. How will the two game companies play this concept together?
Growth memories of Z era
Recently, # Obi island # and # squatting Obi Island mobile game test # and other topics rushed to microblog hot search.
Many netizens expressed their excitement under the hot search topic. This scene can’t help but remind people of when Moore Manor opened last year.
Since its launch in 2008, Obi Island page tour has been in operation for 13 years. It is one of the three leisure and entertainment virtual community games of generation Z, side by side with Moore Manor and Locke Kingdom. Obi island has a total of 300 million registered users, the highest Mau (monthly active users) is more than 11 million, and more than 750000 books have been published around this IP.
Obi island is the first youth SNS community product launched by Baiao family interaction. Like social community products such as Moore Manor and QQ agricultural products, players interact in online virtual communities through products, which is equivalent to the “meta universe” of that era.
Nowadays, with the maturity of technology and the improvement of content richness, these old IPS radiate new vitality in the mobile terminal. Whether the social app “gel” of close friends tops the free list of app store, or the 3D dynamic “super qq show” launched by QQ, or the concept of “meta universe” which has been very popular since 2020, all of them are permeated with the same idea: the majority of game players’ pursuit of virtual social relations that are independent of the real world and meet the personalized needs of users.
As a new work of OBI Island, Obi Island: dream land is a diversified and open game community on the mobile end. It was first revealed in April 2021 that the number of reservations on that day exceeded one million. At present, the number of reservations on the whole network has exceeded 5 million, and relevant topics have rushed into microblog hot search for many times. At 10:00 a.m. on February 25, the mobile game started the limited test. This test is the Android paid file deletion test, and the end time will be arranged according to the test situation. Obi Island mobile travel official also said that if there is no accident, the game will officially meet with you in 2022.
possibility of strong joint prying IP
The developers of page tour and mobile tour of OBI island are Baiao family interaction, a Hong Kong listed company. Most game players are not unfamiliar with this name. The food language represented by it is one of the best works of secondary women to the game. After successfully acting for food language, Tencent also took a stake in Baiao family interaction in 2021 and became its third largest shareholder.
In addition to Obi Island, other games of Baiao family interaction, such as Aura star and light of elegance, have the same characteristics: strong virtual community attribute and developed social networking in the game. From a macro perspective, the rich experience in the category of virtual community provides a certain basis for marching into the “meta universe” products.
Zhu Haibin, an analyst at Anxin securities, told reporters that the performance of game companies is mainly driven by the product cycle, and whether the products can be popular is uncertain. In addition to Tencent and other “game + platform” Internet companies, most game developers are still inseparable from “content is king”.
After the launch of games such as “food language” and “Aura star”, the interactive revenue of Baiao family increased by 139% and the operating profit increased by 50% in 2019; In 2020, when the above-mentioned products continued to increase in volume, its revenue and profit increased by 66% and 76% respectively. The launch of OBI Island: dream country, if it can meet expectations, will drive the next growth stage of Baiao family interaction.
Therefore, it is not difficult to understand that Baiao family interaction chose thunder shares to escort the game.
As a holding subsidiary of G-Bits Network Technology(Xiamen)Co.Ltd(603444) , thunder shares is the main operator of thunder games, a game distribution platform. It has issued a series of games such as Moore Manor, eight wastelands of ghost Valley, asking mobile games, Incredible Maze and greedy cave, and established a series of games including game brand construction, media publicity, activity planning A complete set of operation systems such as cooperation channel expansion and follow-up customer service have long been well-known in the mobile game circle.
The income level of thunder shares is also quite excellent in the new third board company. From 2018 to 2020, the revenue was 1.419 billion yuan, 1.957 billion yuan and 2.487 billion yuan respectively, with a year-on-year increase of 24.22%, 37.22% and 27.08%, and the net profit was 488 million yuan, 644 million yuan and 712 million yuan, with a year-on-year increase of 56.81%, 31.77% and 10.58%. Since G-Bits Network Technology(Xiamen)Co.Ltd(603444) holds 60% of thunder shares, thunder shares are included in the scope of G-Bits Network Technology(Xiamen)Co.Ltd(603444) consolidated statements.
In the business history, Baiao family interaction has accumulated a number of IP with appeal and strong social attributes for young people For example, the upcoming mobile game “Obi island” will go to a new level if it can use its virtual social attributes to combine with the current popular trend technologies such as metauniverse and NFT, coupled with the strong distribution capacity of thunder game, the “IP + vertical content” strategy of Baiao family interaction will go to a new level.
